Poppi
Facebook · Instagram · Video
The ad
my favorite flavor entered the villa 🥤🏝️ @drinkpoppi #poppipartner
Shop nowThe funnel behind it
Offer: Various promotional offers throughout including: "Bombshells" product collection, "Sip Your Way to Hero Level Rewards" partnership, "Get a Taste of Paradise" Love Island collaboration, and "Mini and Major" size options
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Poppi's landing page excels at visual branding, lifestyle integration, and social proof through influencer partnerships (Love Island, Spider-Man) and user reviews. The vibrant, cohesive design with bold colors and playful messaging creates strong brand personality. However, the page suffers from critical weaknesses: a catastrophic PageSpeed score of 31 severely impacts mobile experience and conversion potential, the primary CTA "buy now" doesn't match the ad's "Shop now," and offer clarity is muddled across multiple competing promotions without a single clear value proposition. The founder message video section appears broken/non-functional, further damaging trust and user experience.
What this funnel does right. Steal these.
- Social proof: Strong social proof through influencer partnerships (Love Island, Spider-Man), user testimonials ('AMAZING!!'), and retail partnerships (Whole Foods, Costco, Walmart).
- Headline: The headline 'neighborhood flavors 🥤 the perfect way to start a brand new day' is engaging and benefit-focused but somewhat generic.
Where it's weak
- Page speed: PageSpeed score of 31 is critically poor, indicating major performance bottlenecks that will cause abandonment.
- Mobile experience: Page appears mobile-responsive visually but the catastrophic PageSpeed score of 31 indicates severe mobile performance issues.
- Message match: Ad emphasizes Love Island partnership ('entered the villa') but this is buried mid-page; ad's casual tone matches page but the specific promotional angle isn't immediately clear.
- Offer clarity: Multiple competing offers (Bombshells, rewards program, Love Island collab, size variants) create confusion rather than a single clear value proposition.
- Call to action: Primary CTA is 'buy now' but ad specifies 'Shop now' - mismatch creates friction; button design is visible but not particularly prominent.
- Trust signals: Founder message section appears broken/non-functional, retail partnerships provide some credibility, but technical issues undermine trust.
Full breakdown
Primary CTA is 'buy now' but ad specifies 'Shop now' - mismatch creates friction; button design is visible but not particularly prominent.
PageSpeed score of 31 is critically poor, indicating major performance bottlenecks that will cause abandonment.
Founder message section appears broken/non-functional, retail partnerships provide some credibility, but technical issues undermine trust.
Page appears mobile-responsive visually but the catastrophic PageSpeed score of 31 indicates severe mobile performance issues.
The headline 'neighborhood flavors 🥤 the perfect way to start a brand new day' is engaging and benefit-focused but somewhat generic.
Strong social proof through influencer partnerships (Love Island, Spider-Man), user testimonials ('AMAZING!!'), and retail partnerships (Whole Foods, Costco, Walmart).
Ad emphasizes Love Island partnership ('entered the villa') but this is buried mid-page; ad's casual tone matches page but the specific promotional angle isn't immediately clear.
Multiple competing offers (Bombshells, rewards program, Love Island collab, size variants) create confusion rather than a single clear value proposition.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.