Bare Ritual
Facebook · Instagram · Audience Network · Video
The ad
A guy I trust told me to try this. Four ingredients, that was the whole pitch. I figured no chance — so we put a bet on it. 30 days later I owe him. Day 1, I looked about ten years older than I am. Tired, rough, worn out. I started filming it mostly to prove him wrong. Day 10, my skin looked less tired in the mornings and felt smoother. I didn't say anything yet. Could've been a fluke. Day 25, the puffiness had eased and the lines around my eyes weren't as deep. I was starting to look like myself again. Day 30, I genuinely couldn't believe the difference. I look years younger and I'm doing nothing except rubbing this in. 30 seconds, done. Here's the part that got me: it's bioidentical to your own skin oil, so instead of sitting on top like every cream I've tried, your skin actually drinks it in. That's why it works when nothing else did. ✅ Grass-fed beef tallow ✅ Raw honey ✅ Organic beeswax ✅ Olive oil 470,000+ jars sold. Buy one, get one free. Free worldwide shipping. 90-day money-back guarantee. And yes — I lost the bet.
I bet my mate this wouldn't work. I lost.
Shop nowThe funnel behind it
Offer: BUY ONE, GET ONE FREE TALLOW BALM
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page executes exceptionally well on storytelling, social proof, and trust-building. The page mirrors the ad narrative perfectly with the "look like yourself again" positioning, features 8,672 verified reviews with 5-star ratings, includes real before/after customer testimonials with specific results, and prominently displays a 90-day money-back guarantee with zero friction (no forms, no returns required). The offer is crystal clear with the BOGO promotion front-and-center. Weaknesses include moderate mobile optimization (the layout works but could be more streamlined), a PageSpeed score of 75 (acceptable but not exceptional), and the primary CTA button could use more urgency language beyond "ADD TO CART." The page also relies heavily on scrolling to see all social proof elements, which may reduce conversion for impatient visitors.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals present: founder story with photo and military background, 90-day money-back guarantee with no friction, 8,672+ reviews, real customer testimonials, transparent ingredient list, and clear explanation of why the product works (bioidentical fatty acids).
- Social proof: The page features 8,672 verified reviews with 5-star ratings, real customer testimonials with before/after photos, specific results (fine lines reduced, no tired look), and 470,000+ jars sold mentioned.
- Message match: The page perfectly mirrors the ad's narrative: the 30-second ritual, four-ingredient formula, bioidentical-to-skin-oil positioning, and the transformation story are all prominently featured.
- Offer clarity: The BOGO offer is prominently displayed at the top in a banner, and the 90-day guarantee is clearly stated with specific terms (no return required, full refund, not store credit).
- Page speed: PageSpeed score of 75 indicates good performance; the page loads reasonably fast with optimized images, though there's room for improvement to reach 90+.
- Headline: The headline 'Look like yourself again' is emotionally resonant and benefit-driven, though it's slightly less specific than the ad's narrative hook about the bet.
- Call to action: The 'ADD TO CART' button is bright yellow and prominent, but lacks urgency language and doesn't reinforce the BOGO offer or guarantee in the button text itself.
- Mobile experience: The page is mobile-responsive with stacked layouts and touch-friendly buttons, but the extensive scrolling required to see all social proof and the 'Why It Works' section may reduce engagement on smaller screens.
Full breakdown
The 'ADD TO CART' button is bright yellow and prominent, but lacks urgency language and doesn't reinforce the BOGO offer or guarantee in the button text itself.
PageSpeed score of 75 indicates good performance; the page loads reasonably fast with optimized images, though there's room for improvement to reach 90+.
Multiple trust signals present: founder story with photo and military background, 90-day money-back guarantee with no friction, 8,672+ reviews, real customer testimonials, transparent ingredient list, and clear explanation of why the product works (bioidentical fatty acids).
The page is mobile-responsive with stacked layouts and touch-friendly buttons, but the extensive scrolling required to see all social proof and the 'Why It Works' section may reduce engagement on smaller screens.
The headline 'Look like yourself again' is emotionally resonant and benefit-driven, though it's slightly less specific than the ad's narrative hook about the bet.
The page features 8,672 verified reviews with 5-star ratings, real customer testimonials with before/after photos, specific results (fine lines reduced, no tired look), and 470,000+ jars sold mentioned.
The page perfectly mirrors the ad's narrative: the 30-second ritual, four-ingredient formula, bioidentical-to-skin-oil positioning, and the transformation story are all prominently featured.
The BOGO offer is prominently displayed at the top in a banner, and the 90-day guarantee is clearly stated with specific terms (no return required, full refund, not store credit).
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