Tatcha
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The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: Choose a mini Rice Polish with $75+ orders or a full size with $150+ orders | Code: RICE26
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels in social proof with 463 5-star reviews (4.9 rating), detailed benefits, clinical results, and authentic customer testimonials. The page effectively communicates the product's value through comprehensive ingredient information, usage instructions, and visual demonstrations. However, the page suffers from critical weaknesses: a severely poor PageSpeed score of 22 indicates major performance issues that will hurt conversion rates, the headline "The Matcha Foam Cleanse" is generic and doesn't emphasize the key benefit "Powerful on pores" from the ad, and the primary CTA "Add to Bag" is standard without urgency or incentive messaging. The promotional offer at the top is buried and unclear, and while the page is mobile-responsive, the slow load time will create friction on mobile devices.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 463 5-star reviews (4.9 rating), detailed customer testimonials, clinical results showing 96% improvement metrics, and AI-generated review summaries.
- Trust signals: Strong trust signals including dermatologist testing, cruelty-free certification, detailed ingredient transparency, clinical study results, and extensive customer reviews build credibility.
Where it's weak
- Page speed: PageSpeed score of 22 is critically poor, indicating major performance issues that will significantly impact user experience and conversion rates.
- Message match: The ad emphasizes 'Powerful on pores' and 'whisks away impurities' but the page headline focuses on the product name rather than leading with the key benefit.
- Offer clarity: The promotional offer at the top (mini Rice Polish with $75+ or full size with $150+) is present but unclear and buried above the fold, requiring users to read fine print.
Full breakdown
The primary CTA 'Add to Bag' is standard and lacks urgency, incentive messaging, or connection to the promotional offer visible at the top of the page.
PageSpeed score of 22 is critically poor, indicating major performance issues that will significantly impact user experience and conversion rates.
Strong trust signals including dermatologist testing, cruelty-free certification, detailed ingredient transparency, clinical study results, and extensive customer reviews build credibility.
The page appears responsive with appropriate mobile layout, but the critical PageSpeed score of 22 will create severe performance issues and friction on mobile devices.
The headline 'The Matcha Foam Cleanse' is descriptive but generic and doesn't match the ad's key benefit 'Powerful on pores' which would be more compelling.
Exceptional social proof with 463 5-star reviews (4.9 rating), detailed customer testimonials, clinical results showing 96% improvement metrics, and AI-generated review summaries.
The ad emphasizes 'Powerful on pores' and 'whisks away impurities' but the page headline focuses on the product name rather than leading with the key benefit.
The promotional offer at the top (mini Rice Polish with $75+ or full size with $150+) is present but unclear and buried above the fold, requiring users to read fine print.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.