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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

90 days

Funnel score

86/100

Page speed

97/100

The ad

I'm 42 and this is my entire skincare routine. I used to carry five different products. Moisturiser, SPF, eye cream, a serum my wife recommended, something the dermatologist suggested. Every morning was a production. My skin still looked average at best. Then I switched to four ingredients. That's it. ❌ No moisturiser full of chemicals I can't pronounce ❌ No SPF cream that sits on my face all day ❌ No eye cream that did nothing for the lines anyway ❌ No 10-step routine I couldn't stick to Bare Ritual is beef tallow, raw honey, beeswax, and olive oil. Four ingredients your skin actually recognises. Takes me less than 30 seconds every morning. Your skin produces its own natural oil called sebum. Beef tallow is molecularly identical to that oil. Your skin absorbs it completely — the way it was designed to. No synthetic coating sitting on the surface. No reapplying every few hours. In less than a week my skin looked noticeably more vibrant. Clearer. Healthier. The kind of difference people actually comment on. ✅ Grass-fed beef tallow ✅ Raw honey ✅ Organic beeswax ✅ Olive oil Right now they're doing buy one get one free — two jars for the price of one. 90-day money-back guarantee. If your skin doesn't change, you don't pay anything. Check it out below.

Animal Fat Fixed My Skin Completely

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Angle: Simplification + Natural Science (molecular matching to sebum)Hook: Personal transformation story (age + before/after)Format: Video testimonial

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The funnel behind it

Offer: Buy one, get one free tallow balm. 90-day money-back guarantee.

Visit landing page →

86/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with strong CRO fundamentals. The page successfully translates the ad's narrative about simplicity and transformation into a cohesive user experience. Key strengths: exceptional offer clarity (BOGO + guarantee), outstanding social proof (high review count + real testimonials), excellent message match between ad and page, and blazing-fast load speed. The yellow CTA button creates strong visual hierarchy. The 'Why It Works' section effectively addresses skepticism by explaining the science behind tallow. The founder's note adds personality and credibility. Minor opportunities: could expand testimonial diversity, add more before/after imagery, and potentially include dermatologist or third-party validation. The page successfully removes friction (simple routine, fast results, risk-free guarantee) while building confidence through social proof and scientific explanation.

What this funnel does right. Steal these.

Page speed: PageSpeed score of 97 is excellent. Page loads extremely fast, which reduces friction and improves conversion likelihood. No speed-related concerns.
Call to action: Bright yellow 'ADD TO CART' button is highly visible and action-oriented. Clear, contrasting design. Secondary CTAs ('+ ADD TO ORDER') for complementary products. CTA placement is optimal for conversion funnel.
Message match: Excellent alignment between ad and landing page. Ad emphasizes simplicity (4 ingredients, 30 seconds) and page reinforces this throughout. Ad's transformation narrative matches page's 'Look like yourself again' positioning. BOGO offer mentioned in both. Tallow science explained on page as promised.
Offer clarity: BOGO offer is crystal clear ('buy one get one free'). Four-ingredient formula explicitly stated. 90-day money-back guarantee prominently displayed. Pricing and value proposition are unambiguous.
Trust signals: Multiple trust signals: 8,672 verified reviews, 90-day money-back guarantee (no return required, no forms), founder's military background and personal story, transparent 4-ingredient formula, scientific explanation of tallow's molecular match to sebum. Payment options clearly displayed. Founder photo adds authenticity. Could strengthen with third-party certifications or dermatologist endorsements.
Mobile experience: Layout appears responsive and mobile-friendly. Product images carousel works on mobile. Text is readable. CTA button is thumb-friendly size. Minor: some sections could have tighter spacing on smaller screens, but overall solid mobile experience.
Headline: Page headline 'Look like yourself again' is benefit-driven and emotional. Matches ad's transformation narrative well. Could be slightly more specific about the tallow angle, but effectively communicates the core promise.
Social proof: 8,672 reviews with 5-star rating shown prominently. Real customer testimonial (Mark, 41) with before/after imagery and specific benefits called out ('Fine lines reduced', 'No more tired look'). Founder's note adds credibility. Strong but could include more diverse testimonials.

Full breakdown

Call to action9/10

Bright yellow 'ADD TO CART' button is highly visible and action-oriented. Clear, contrasting design. Secondary CTAs ('+ ADD TO ORDER') for complementary products. CTA placement is optimal for conversion funnel.

Page speed10/10

PageSpeed score of 97 is excellent. Page loads extremely fast, which reduces friction and improves conversion likelihood. No speed-related concerns.

Trust signals8/10

Multiple trust signals: 8,672 verified reviews, 90-day money-back guarantee (no return required, no forms), founder's military background and personal story, transparent 4-ingredient formula, scientific explanation of tallow's molecular match to sebum. Payment options clearly displayed. Founder photo adds authenticity. Could strengthen with third-party certifications or dermatologist endorsements.

Mobile experience8/10

Layout appears responsive and mobile-friendly. Product images carousel works on mobile. Text is readable. CTA button is thumb-friendly size. Minor: some sections could have tighter spacing on smaller screens, but overall solid mobile experience.

Headline8/10

Page headline 'Look like yourself again' is benefit-driven and emotional. Matches ad's transformation narrative well. Could be slightly more specific about the tallow angle, but effectively communicates the core promise.

Social proof8/10

8,672 reviews with 5-star rating shown prominently. Real customer testimonial (Mark, 41) with before/after imagery and specific benefits called out ('Fine lines reduced', 'No more tired look'). Founder's note adds credibility. Strong but could include more diverse testimonials.

Message match9/10

Excellent alignment between ad and landing page. Ad emphasizes simplicity (4 ingredients, 30 seconds) and page reinforces this throughout. Ad's transformation narrative matches page's 'Look like yourself again' positioning. BOGO offer mentioned in both. Tallow science explained on page as promised.

Offer clarity9/10

BOGO offer is crystal clear ('buy one get one free'). Four-ingredient formula explicitly stated. 90-day money-back guarantee prominently displayed. Pricing and value proposition are unambiguous.