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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

75 days

Funnel score

81/100

Page speed

50/100

The ad

"Short answer — no, I don't do Botox. I don't do anything to my face." 56 days. One jar. Four ingredients. Grass-fed beef tallow, honey, olive oil, beeswax. That's the entire list. No serums, no routine, no needles. Beef tallow mimics the oil your skin naturally produces. So it actually absorbs instead of sitting on top — which means it works with your skin, not against it. Vitamins A, D, E and K. Fine lines, wrinkles, age spots. One minute morning and night. He still has product left after 57 days. A little goes a long way. 470,000+ jars sold. Buy one, get one free. 90-day money-back guarantee.

No Botox. Just this jar.

Shop now

Angle: Natural anti-aging alternative to invasive proceduresHook: Celebrity/authority testimonial negationFormat: Video testimonial with product demo

View this ad in Meta Ad Library →

The funnel behind it

Offer: Buy one, get one free. 90-day money-back guarantee.

Visit landing page →

81/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with strong CRO fundamentals. The offer (BOGO) is crystal clear and prominently featured. The headline and messaging create emotional resonance while maintaining clarity. Social proof is abundant and credible—customer reviews, sales volume, and founder narrative all reinforce legitimacy. The CTA is prominent and action-oriented. Message-to-ad fit is excellent, with the landing page directly validating every claim in the ad copy. Mobile experience is solid. The primary weakness is page speed (50 PageSpeed score), which could be impacting conversion rates, especially on mobile devices. The trust architecture is exceptional, with multiple layers of credibility (money-back guarantee, founder story, transparency, volume sold). The page effectively addresses common objections through FAQ and detailed ingredient explanations. Overall, this is a well-executed direct-response page that balances persuasion with transparency.

What this funnel does right. Steal these.

Trust signals: Multiple trust signals: 90-day money-back guarantee (no return required, no forms), founder's military background and personal story, transparent 4-ingredient formula, 470,000+ jars sold, 8,672 reviews, real customer testimonials with photos. Veteran-owned badge adds credibility. Comprehensive FAQ section addresses objections.
Headline: Primary headline 'Look like yourself again' is emotionally resonant and benefit-driven. Subheading 'Beef Tallow Balm for Men' is clear. Ad headline 'No Botox. Just this jar' creates strong contrast and curiosity.
Message match: Excellent alignment between ad and landing page. Ad emphasizes 'no Botox, 4 ingredients, 56 days, one jar' — all directly reinforced on page. BOGO offer matches. Founder's military background and quality standards narrative supports ad's authenticity claim.
Offer clarity: BOGO offer is prominently displayed at top ('BUY ONE, GET ONE FREE'). Clear value proposition: 4 ingredients, 30-second application, 2-month jar duration. Pricing and offer structure are explicit.
Call to action: Primary CTA 'ADD TO CART' is large, yellow, high-contrast button positioned prominently. Secondary CTA '+ ADD TO ORDER' for complementary product. Clear and action-oriented. Could be more specific (e.g., 'Claim BOGO Deal').
Mobile experience: Layout appears responsive and mobile-friendly. Product carousel, buttons, and text are appropriately sized. Navigation is accessible. Some sections may benefit from tighter spacing on smaller screens, but overall good mobile experience.
Social proof: 8,672 5-star reviews prominently displayed. 470,000+ jars sold mentioned. Real customer testimonial (Mark, 41) with before/after photos and specific benefits called out. Founder's note adds credibility. Strong but could include more diverse testimonials.

Where it's weak

Page speed: PageSpeed score of 50 indicates moderate performance issues. Page loads but likely has noticeable delays, especially on mobile. Multiple high-res images and video content may be contributing factors. This impacts user experience and conversion potential.

Full breakdown

Call to action8/10

Primary CTA 'ADD TO CART' is large, yellow, high-contrast button positioned prominently. Secondary CTA '+ ADD TO ORDER' for complementary product. Clear and action-oriented. Could be more specific (e.g., 'Claim BOGO Deal').

Page speed5/10

PageSpeed score of 50 indicates moderate performance issues. Page loads but likely has noticeable delays, especially on mobile. Multiple high-res images and video content may be contributing factors. This impacts user experience and conversion potential.

Trust signals9/10

Multiple trust signals: 90-day money-back guarantee (no return required, no forms), founder's military background and personal story, transparent 4-ingredient formula, 470,000+ jars sold, 8,672 reviews, real customer testimonials with photos. Veteran-owned badge adds credibility. Comprehensive FAQ section addresses objections.

Mobile experience8/10

Layout appears responsive and mobile-friendly. Product carousel, buttons, and text are appropriately sized. Navigation is accessible. Some sections may benefit from tighter spacing on smaller screens, but overall good mobile experience.

Headline9/10

Primary headline 'Look like yourself again' is emotionally resonant and benefit-driven. Subheading 'Beef Tallow Balm for Men' is clear. Ad headline 'No Botox. Just this jar' creates strong contrast and curiosity.

Social proof8/10

8,672 5-star reviews prominently displayed. 470,000+ jars sold mentioned. Real customer testimonial (Mark, 41) with before/after photos and specific benefits called out. Founder's note adds credibility. Strong but could include more diverse testimonials.

Message match9/10

Excellent alignment between ad and landing page. Ad emphasizes 'no Botox, 4 ingredients, 56 days, one jar' — all directly reinforced on page. BOGO offer matches. Founder's military background and quality standards narrative supports ad's authenticity claim.

Offer clarity9/10

BOGO offer is prominently displayed at top ('BUY ONE, GET ONE FREE'). Clear value proposition: 4 ingredients, 30-second application, 2-month jar duration. Pricing and offer structure are explicit.