Tatcha
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The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: -30% sur une sélection de parfums non soldés
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Sephora landing page has significant CRO weaknesses. The primary issue is severe message mismatch: the ad promotes a "Matcha Foam Cleanse" product with "Powerful on pores" messaging, but the page headline advertises a 30% discount on unsold perfumes—completely unrelated to the ad. The page does show strong mobile optimization and includes trust signals (reviews, return policy, secure payment), but the lack of the advertised product, poor offer clarity around the actual promotion, and weak headline relevance to the ad create a poor user experience. The extremely low PageSpeed score (34) further damages conversion potential. The page does include social proof through star ratings and product reviews, but these don't compensate for the fundamental disconnect between ad promise and page delivery.
What this funnel does right. Steal these.
- Mobile experience: The page is well-optimized for mobile with clear navigation, stacked product cards, readable text, and touch-friendly buttons throughout.
- Trust signals: Sephora branding is prominent, multiple trust signals present (5-star reviews, return policy '14 jours', secure payment options, Click & Collect service), and clear legal/privacy links in footer.
- Social proof: Multiple product listings show 5-star ratings with review counts (2230 avis, 2240 avis, 1752 avis), and the page includes trust badges for returns and secure payment.
Where it's weak
- Page speed: PageSpeed score of 34 is critically poor, indicating severe performance issues that will frustrate users and harm conversion rates.
- Message match: Critical mismatch: ad advertises 'Matcha Foam Cleanse' with 'Powerful on pores' messaging, but page shows perfume discounts with no trace of the advertised cleanser product.
- Headline: The headline 'Exclusivité web: -30% sur une sélection de parfums non soldés' is completely disconnected from the ad's Matcha Foam Cleanse messaging.
- Offer clarity: The page promotes a 30% perfume discount, but the ad promised a Matcha Foam Cleanse product—no clarity on what the user should actually expect or purchase.
- Call to action: Multiple 'Découvrir' buttons are present throughout the page, but they're generic and don't align with the advertised product or create urgency.
Full breakdown
Multiple 'Découvrir' buttons are present throughout the page, but they're generic and don't align with the advertised product or create urgency.
PageSpeed score of 34 is critically poor, indicating severe performance issues that will frustrate users and harm conversion rates.
Sephora branding is prominent, multiple trust signals present (5-star reviews, return policy '14 jours', secure payment options, Click & Collect service), and clear legal/privacy links in footer.
The page is well-optimized for mobile with clear navigation, stacked product cards, readable text, and touch-friendly buttons throughout.
The headline 'Exclusivité web: -30% sur une sélection de parfums non soldés' is completely disconnected from the ad's Matcha Foam Cleanse messaging.
Multiple product listings show 5-star ratings with review counts (2230 avis, 2240 avis, 1752 avis), and the page includes trust badges for returns and secure payment.
Critical mismatch: ad advertises 'Matcha Foam Cleanse' with 'Powerful on pores' messaging, but page shows perfume discounts with no trace of the advertised cleanser product.
The page promotes a 30% perfume discount, but the ad promised a Matcha Foam Cleanse product—no clarity on what the user should actually expect or purchase.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.