Poppi
Instagram · Video
The ad
@drinkpoppi knew what they were doing with this new variety pack for summer!! Get stocked up at your @costco 💖🍒🫧 #poppipartner #costcofinds #fridgerestock #summerdrinks #costco
Shop nowThe funnel behind it
Offer: Limited-edition cans with friendly new neighborhood flavors
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Poppi's landing page excels at visual storytelling with vibrant, on-brand design and multiple product showcases that align well with the summer variety pack messaging from the ad. The page demonstrates strong brand personality through colorful imagery, lifestyle partnerships (Love Island, Spider-Man), and user-generated social proof. However, it suffers from critical weaknesses: the primary CTA is "buy now" rather than "shop now" (message mismatch with ad), the page speed is dangerously slow at 35/100 which will kill conversions, offer clarity is muddled across multiple sections without a clear primary offer, and trust signals are limited beyond user reviews. The page feels more like a brand showcase than a conversion-focused landing page, with excessive scrolling required to understand the core offer.
What this funnel does right. Steal these.
- Mobile experience: Page appears fully responsive with touch-friendly buttons and readable text on mobile, though the excessive length may cause fatigue on smaller screens.
- Headline: The 'variety is the spice of life' headline is catchy and brand-aligned, though it doesn't directly communicate the summer variety pack offer from the ad.
- Social proof: Page includes user review ('AMAZING!! I was at the store and saw minis...') and brand partnerships (Love Island, Spider-Man, Costco), though review volume and star ratings are not prominently displayed.
Where it's weak
- Page speed: PageSpeed score of 35/100 is critically slow and will significantly harm conversion rates and user experience.
- Trust signals: Limited trust signals beyond user reviews; no visible security badges, return policy, or founder credibility despite 'Message from our founder Allison' section being present but not fully visible.
- Offer clarity: Multiple offers are presented (Dorm Collection, Bombshells variety pack, Love Island collab, Spider-Man rewards) without a clear primary offer or pricing information visible.
Full breakdown
Primary CTA is 'buy now' in a prominent pink button, but it doesn't match the ad's 'Shop now' messaging and the conversion path to Costco is unclear.
PageSpeed score of 35/100 is critically slow and will significantly harm conversion rates and user experience.
Limited trust signals beyond user reviews; no visible security badges, return policy, or founder credibility despite 'Message from our founder Allison' section being present but not fully visible.
Page appears fully responsive with touch-friendly buttons and readable text on mobile, though the excessive length may cause fatigue on smaller screens.
The 'variety is the spice of life' headline is catchy and brand-aligned, though it doesn't directly communicate the summer variety pack offer from the ad.
Page includes user review ('AMAZING!! I was at the store and saw minis...') and brand partnerships (Love Island, Spider-Man, Costco), though review volume and star ratings are not prominently displayed.
Ad emphasizes Costco summer variety pack, but landing page shows multiple product lines and collections without clearly highlighting the specific Costco variety pack offer.
Multiple offers are presented (Dorm Collection, Bombshells variety pack, Love Island collab, Spider-Man rewards) without a clear primary offer or pricing information visible.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.