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Bare Ritual

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Days running

4 days

Funnel score

83/100

Page speed

68/100

The ad

Men over 40 who've watched their father's face arrive in the mirror ahead of schedule — that timeline isn't fixed. Here's what nobody explained to you: your skin produces less of its own oil every year. That's the actual reason texture goes rough and the lines settle in. Every cream you tried sat on top of that deficit — most of them weren't even formulated for men's skin, which is thicker and wears differently. Men before the synthetic era used tallow. It's the closest natural match to the oil your skin stopped making, so your skin recognizes it and drinks it in. We brought it back with three ingredients to support it — and nothing else. Grass-fed beef tallow · Raw honey · Organic beeswax · Olive oil 470,000+ jars sold. Veteran owned and operated. 90-day money-back guarantee. Buy one, get one free. Tap learn more.

Nobody in the room guessed within 15 years.

Learn more

Angle: Biological skin aging reversal through natural oil replacementHook: Relatable pain point (premature aging)Format: Video testimonial or before/after demonstration

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The funnel behind it

Offer: Buy One Get One Free. 90-day money-back guarantee. 470,000+ jars sold.

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83/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with exceptional social proof and clear offer structure. The page successfully translates the ad's educational angle into detailed product justification. Strengths include abundant customer testimonials with specificity, transparent ingredient list, historical credibility narrative, and multiple reinforced CTAs with BOGO incentive. The 'maintenance not routine' positioning is clever and differentiating. Weaknesses are minor: PageSpeed score of 68 suggests optimization opportunity, and the ad headline doesn't appear on the page (though the main page headline is stronger). The page effectively addresses objections (why tallow, why these ingredients, why it works) and uses before/afters strategically. Mobile experience appears solid. Overall, this page demonstrates strong CRO fundamentals with particular excellence in social proof deployment and message clarity.

What this funnel does right. Steal these.

Trust signals: Multiple trust signals: 470,000+ jars sold, 5-star ratings, 90-day money-back guarantee, veteran-owned/operated, specific customer testimonials with full names and locations, historical credibility (Roman soldiers, George Washington, Lewis & Clark), no water/silicone/parabens transparency, edible ingredients philosophy.
Social proof: Exceptional social proof: 470,000+ jars sold (appears twice), 5-star ratings, four detailed before/after testimonials with names/ages/locations, specific customer quotes about results, veteran-owned credibility marker. Testimonials span 84 days showing timeline of results.
Offer clarity: BOGO offer is prominently displayed multiple times. Four-ingredient formula is crystal clear. 90-day money-back guarantee removes friction. Pricing not shown but offer structure is unambiguous.
Call to action: Two prominent yellow CTAs ('See The Jar' and 'Tap Shop Now') are high-contrast and action-oriented. BOGO incentive is attached to CTA. However, ad says 'Learn more' but page CTAs say 'See The Jar'/'Shop Now' - minor disconnect. Multiple CTAs throughout page maintain momentum.
Mobile experience: Page appears mobile-optimized with stacked layout, readable text sizes, and large touch-target buttons. Yellow CTAs are prominent. Before/after images are appropriately sized. No obvious mobile usability issues detected from screenshots.
Headline: Main headline 'How men over 40 are reversing wrinkles without Botox' is benefit-driven and specific to target audience. Subheadline about '4-ingredient ancestral balm' adds credibility. Ad headline 'Nobody in the room guessed within 15 years' is intriguing but page headline is stronger.
Message match: Strong alignment between ad and page. Ad emphasizes oil deficit in aging skin, page explains sebum reduction after 40. Ad mentions tallow, page details grass-fed beef tallow chemistry. Four ingredients match exactly. Ad's 'nobody explained' tone matches page's educational approach. Minor: ad headline doesn't appear on page.
Page speed: PageSpeed score of 68 is moderate - acceptable but not optimal. Page loads but could be faster. Multiple high-quality images (before/afters, product shots, historical photos) likely impact load time. Score suggests room for optimization but not a critical barrier.

Full breakdown

Call to action8/10

Two prominent yellow CTAs ('See The Jar' and 'Tap Shop Now') are high-contrast and action-oriented. BOGO incentive is attached to CTA. However, ad says 'Learn more' but page CTAs say 'See The Jar'/'Shop Now' - minor disconnect. Multiple CTAs throughout page maintain momentum.

Page speed7/10

PageSpeed score of 68 is moderate - acceptable but not optimal. Page loads but could be faster. Multiple high-quality images (before/afters, product shots, historical photos) likely impact load time. Score suggests room for optimization but not a critical barrier.

Trust signals9/10

Multiple trust signals: 470,000+ jars sold, 5-star ratings, 90-day money-back guarantee, veteran-owned/operated, specific customer testimonials with full names and locations, historical credibility (Roman soldiers, George Washington, Lewis & Clark), no water/silicone/parabens transparency, edible ingredients philosophy.

Mobile experience8/10

Page appears mobile-optimized with stacked layout, readable text sizes, and large touch-target buttons. Yellow CTAs are prominent. Before/after images are appropriately sized. No obvious mobile usability issues detected from screenshots.

Headline8/10

Main headline 'How men over 40 are reversing wrinkles without Botox' is benefit-driven and specific to target audience. Subheadline about '4-ingredient ancestral balm' adds credibility. Ad headline 'Nobody in the room guessed within 15 years' is intriguing but page headline is stronger.

Social proof9/10

Exceptional social proof: 470,000+ jars sold (appears twice), 5-star ratings, four detailed before/after testimonials with names/ages/locations, specific customer quotes about results, veteran-owned credibility marker. Testimonials span 84 days showing timeline of results.

Message match8/10

Strong alignment between ad and page. Ad emphasizes oil deficit in aging skin, page explains sebum reduction after 40. Ad mentions tallow, page details grass-fed beef tallow chemistry. Four ingredients match exactly. Ad's 'nobody explained' tone matches page's educational approach. Minor: ad headline doesn't appear on page.

Offer clarity9/10

BOGO offer is prominently displayed multiple times. Four-ingredient formula is crystal clear. 90-day money-back guarantee removes friction. Pricing not shown but offer structure is unambiguous.