Native Pet
Facebook · Instagram · Messenger · Video
The ad
Get 40% Off the 3-in-1 Hip & Joint supplement! Less stiffness, more joy. Hip+Joint Advanced Care targets cartilage, muscles & inflammation for total mobility support.
Get 40% OFF
Shop nowThe funnel behind it
Offer: 40% OFF YOUR FIRST ORDER
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust and clarity around the product offer. It features strong social proof (4.9/5 stars with 121 reviews), expert credibility (Dr. Dan Su, board-certified veterinary nutritionist), multiple trust signals (vet formulated, 3rd-party tested, made in USA, NASC certified), and a clear value proposition focused on joint health benefits. The page effectively uses comparison tables, detailed ingredient breakdowns, and subscription benefits to justify the offer. However, the page suffers from poor mobile optimization and slow load times (PageSpeed 48), which significantly impacts user experience. The CTA could be more prominent earlier in the funnel, and the messaging around the 40% discount could be emphasized more consistently throughout the page.
What this funnel does right. Steal these.
- Trust signals: Multiple trust indicators present: expert formulation by board-certified veterinary nutritionist, 4.9/5 star rating, certifications (vet formulated, 3rd-party tested, made in USA, NASC certified), satisfaction guarantee ('100% satisfaction guarantee'), and flexible subscription terms ('Cancel anytime').
- Social proof: The page displays 4.9/5 stars with 121 reviews, expert credibility from Dr. Dan Su (board-certified veterinary nutritionist), and multiple certifications (vet formulated, 3rd-party tested, made in USA, NASC certified, picky-eater approved).
- Offer clarity: The 40% first-order discount is prominently displayed at the top with clear pricing tiers ($23.99 for 60 scoops with subscription vs. $39.99 one-time), and the free goat milk bonus is explicitly stated.
- Headline: The headline 'Comprehensive joint support, delivered monthly — 40% off your first order' clearly communicates the product benefit and the discount offer.
- Message match: The ad promises '40% off the 3-in-1 Hip & Joint supplement' with focus on 'cartilage, muscles & inflammation,' which directly matches the page's headline, offer, and product benefits.
- Call to action: The primary CTA 'ADD TO CART →' is clear and action-oriented, but it appears relatively late in the page flow after extensive product education, and there's no above-the-fold CTA button.
Where it's weak
- Page speed: PageSpeed score of 48 indicates poor performance; the page likely has slow load times, which negatively impacts user experience and conversion rates.
- Mobile experience: The page layout appears to stack vertically for mobile, but the extensive scrolling required, small text in some sections, and overall design suggest suboptimal mobile experience.
Full breakdown
The primary CTA 'ADD TO CART →' is clear and action-oriented, but it appears relatively late in the page flow after extensive product education, and there's no above-the-fold CTA button.
PageSpeed score of 48 indicates poor performance; the page likely has slow load times, which negatively impacts user experience and conversion rates.
Multiple trust indicators present: expert formulation by board-certified veterinary nutritionist, 4.9/5 star rating, certifications (vet formulated, 3rd-party tested, made in USA, NASC certified), satisfaction guarantee ('100% satisfaction guarantee'), and flexible subscription terms ('Cancel anytime').
The page layout appears to stack vertically for mobile, but the extensive scrolling required, small text in some sections, and overall design suggest suboptimal mobile experience.
The headline 'Comprehensive joint support, delivered monthly — 40% off your first order' clearly communicates the product benefit and the discount offer.
The page displays 4.9/5 stars with 121 reviews, expert credibility from Dr. Dan Su (board-certified veterinary nutritionist), and multiple certifications (vet formulated, 3rd-party tested, made in USA, NASC certified, picky-eater approved).
The ad promises '40% off the 3-in-1 Hip & Joint supplement' with focus on 'cartilage, muscles & inflammation,' which directly matches the page's headline, offer, and product benefits.
The 40% first-order discount is prominently displayed at the top with clear pricing tiers ($23.99 for 60 scoops with subscription vs. $39.99 one-time), and the free goat milk bonus is explicitly stated.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.