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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

72 days

Funnel score

86/100

Page speed

82/100

The ad

Week 6. People started asking questions. Not dramatic ones. Just — "have you done something different?" Or "you look well." Or in some cases, flat out: "did you get Botox?" No. Just four ingredients used every morning and night for six weeks. Grass-fed beef tallow is molecularly identical to the oil your skin naturally produces. Most moisturisers sit on the surface — synthetic molecules can't pass the skin barrier. Beef tallow absorbs completely. Vitamins A, D, E and K go exactly where they need to go. Fine lines, wrinkles, age spots. One minute twice a day. One jar lasting 60+ days. 470,000+ jars sold. Buy one, get one completely free. 90-day money-back guarantee.

Not Botox. Just six weeks of this.

Shop now

Angle: Natural anti-aging results without invasive proceduresHook: Curiosity/Social proof (people noticing visible changes)Format: Before-after or product lifestyle image

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The funnel behind it

Offer: Buy one, get one completely free. 90-day money-back guarantee.

Visit landing page →

86/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with excellent CRO fundamentals. The page successfully converts the ad's narrative ('Not Botox. Just six weeks') into a compelling product story with clear before/after progression. The BOGO offer is prominent and easy to understand. Social proof is substantial (8,672 reviews, 470,000+ units sold) and includes authentic customer testimonials with visual evidence. The primary CTA is visually dominant and action-oriented. The page maintains strong message-to-ad alignment throughout, with the week-by-week results timeline directly supporting the ad's claim. Trust signals are comprehensive: money-back guarantee, founder credibility, transparent ingredients, and multiple payment options. Mobile experience is responsive and functional. The only minor weakness is that the founder's note, while trust-building, is quite lengthy and may not be read by all visitors. Overall, this page demonstrates strong conversion optimization with clear value proposition, social proof, and risk reversal.

What this funnel does right. Steal these.

Call to action: Bright yellow 'ADD TO CART' button is highly visible and action-oriented. Secondary CTA '+ ADD TO ORDER' for complementary product. Clear, contrasting design with strong visual hierarchy.
Trust signals: 90-day money-back guarantee with 'No return required, No forms, Full refund' removes friction. Founder's military background and personal story add authenticity. 470,000+ jars sold and 8,672 reviews build credibility. Transparent ingredient list with explanations. Multiple payment options visible (Apple Pay, Google Pay, Visa, etc.).
Headline: Strong headline 'Look like yourself again' directly addresses the pain point (tired/aged appearance). Supported by subheading 'Beef Tallow Balm for Men' which is specific and benefit-driven.
Message match: Ad headline 'Not Botox. Just six weeks' perfectly matches page narrative showing week-by-week results. Ad's focus on visible results (fine lines, wrinkles) aligns with page's 'Real Results. Real Men' section. BOGO offer mentioned in ad is prominently featured on page.
Offer clarity: BOGO offer is crystal clear ('Buy one, get one free'). Primary benefit (tallow absorbs vs sits on surface) is well-explained. Pricing and jar longevity (60+ days) are explicit.
Page speed: PageSpeed score of 82 is good (above 80 threshold). Indicates fast load times and good Core Web Vitals. No obvious performance red flags visible in page structure.
Mobile experience: Layout appears responsive with stacked elements. Yellow CTA button is thumb-friendly. Product carousel is mobile-optimized. Text is readable. Minor: some sections could benefit from tighter spacing on smaller screens, but overall mobile experience is solid.
Social proof: 8,672 5-star reviews prominently displayed. 470,000+ jars sold mentioned. Real customer testimonial (Mark, 41) with before/after photos and specific results ('Fine lines reduced', 'No more tired look'). Founder's note adds credibility but is text-heavy.

Full breakdown

Call to action9/10

Bright yellow 'ADD TO CART' button is highly visible and action-oriented. Secondary CTA '+ ADD TO ORDER' for complementary product. Clear, contrasting design with strong visual hierarchy.

Page speed8/10

PageSpeed score of 82 is good (above 80 threshold). Indicates fast load times and good Core Web Vitals. No obvious performance red flags visible in page structure.

Trust signals9/10

90-day money-back guarantee with 'No return required, No forms, Full refund' removes friction. Founder's military background and personal story add authenticity. 470,000+ jars sold and 8,672 reviews build credibility. Transparent ingredient list with explanations. Multiple payment options visible (Apple Pay, Google Pay, Visa, etc.).

Mobile experience8/10

Layout appears responsive with stacked elements. Yellow CTA button is thumb-friendly. Product carousel is mobile-optimized. Text is readable. Minor: some sections could benefit from tighter spacing on smaller screens, but overall mobile experience is solid.

Headline9/10

Strong headline 'Look like yourself again' directly addresses the pain point (tired/aged appearance). Supported by subheading 'Beef Tallow Balm for Men' which is specific and benefit-driven.

Social proof8/10

8,672 5-star reviews prominently displayed. 470,000+ jars sold mentioned. Real customer testimonial (Mark, 41) with before/after photos and specific results ('Fine lines reduced', 'No more tired look'). Founder's note adds credibility but is text-heavy.

Message match9/10

Ad headline 'Not Botox. Just six weeks' perfectly matches page narrative showing week-by-week results. Ad's focus on visible results (fine lines, wrinkles) aligns with page's 'Real Results. Real Men' section. BOGO offer mentioned in ad is prominently featured on page.

Offer clarity9/10

BOGO offer is crystal clear ('Buy one, get one free'). Primary benefit (tallow absorbs vs sits on surface) is well-explained. Pricing and jar longevity (60+ days) are explicit.