Library/beauty· US

Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

64 days

Funnel score

84/100

Page speed

85/100

The ad

One morning you catch yourself in the mirror and don't recognise what you're looking at. Men in their 40s know exactly what that feels like. Most creams make promises and deliver nothing. Beef tallow doesn't make promises — it just works, because it's identical to the oil your skin already produces. Your body recognises it. Absorbs it. Uses it. 60 seconds a day. 90-day money-back guarantee. Nothing to lose.

Mid 40s hit different. So does this.

Shop now

Angle: Age-related skin deterioration anxiety + natural solution efficacyHook: Relatable pain point (mirror moment)Format: Static image with lifestyle/before-implied messaging

View this ad in Meta Ad Library →

The funnel behind it

Offer: BUY ONE, GET ONE FREE TALLOW BALM

Visit landing page →

84/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page excels at building trust through extensive social proof (8,672 reviews, real customer testimonials with before/after results), clear offer communication (BOGO promotion), and comprehensive educational content explaining the science behind tallow. The messaging strongly aligns with the ad's focus on men in their 40s recognizing themselves again. However, the page slightly underperforms on mobile optimization (some sections appear cramped) and the primary CTA "ADD TO CART" doesn't match the ad's "Shop now" language, creating minor friction. The 90-day guarantee and "See results or your money back" messaging directly reinforce the ad's promise, and the founder's story adds authentic credibility.

What this funnel does right. Steal these.

Page speed: PageSpeed score of 85 indicates good performance with fast load times and minimal delays.
Trust signals: Multiple trust signals: 90-day money-back guarantee, founder's military background story, transparent ingredient list, dermatologist-grade formulation, and extensive verified reviews.
Social proof: 8,672 verified reviews with 5-star rating, real customer testimonials with photos, before/after results, and 470,000+ jars sold creates exceptional credibility.
Message match: Page messaging perfectly aligns with ad: focus on men in 40s, 'look like yourself again' theme, 60-second ritual, and 90-day guarantee all present and emphasized.
Offer clarity: BOGO offer is prominently displayed at top with clear messaging; additional upsells and pricing clearly shown below.
Headline: Headline 'Look like yourself again' directly mirrors ad messaging about not recognizing yourself, creating strong continuity.
Call to action: Primary CTA 'ADD TO CART' is prominent and action-oriented but doesn't match ad's 'Shop now' language, creating minor messaging inconsistency.
Mobile experience: Layout appears functional on mobile but some sections (product carousel, testimonials) could be more optimized for smaller screens.

Full breakdown

Call to action7/10

Primary CTA 'ADD TO CART' is prominent and action-oriented but doesn't match ad's 'Shop now' language, creating minor messaging inconsistency.

Page speed9/10

PageSpeed score of 85 indicates good performance with fast load times and minimal delays.

Trust signals9/10

Multiple trust signals: 90-day money-back guarantee, founder's military background story, transparent ingredient list, dermatologist-grade formulation, and extensive verified reviews.

Mobile experience7/10

Layout appears functional on mobile but some sections (product carousel, testimonials) could be more optimized for smaller screens.

Headline8/10

Headline 'Look like yourself again' directly mirrors ad messaging about not recognizing yourself, creating strong continuity.

Social proof9/10

8,672 verified reviews with 5-star rating, real customer testimonials with photos, before/after results, and 470,000+ jars sold creates exceptional credibility.

Message match9/10

Page messaging perfectly aligns with ad: focus on men in 40s, 'look like yourself again' theme, 60-second ritual, and 90-day guarantee all present and emphasized.

Offer clarity9/10

BOGO offer is prominently displayed at top with clear messaging; additional upsells and pricing clearly shown below.