Poppi
Instagram · Video
The ad
a hot new bombshell has RE-entered the villa: @drinkpoppi Punch Pop is back again but in a new Love Island packaging!! the drink of the summer has 5g of sugar, 30 calories and prebiotic benefits 🫧 #poppipartner #loveisland #watchparty #realitytv
Shop nowThe funnel behind it
Offer: Poppi Punch Pop - 5g sugar, 30 calories, prebiotic benefits (from ad, not visible on page)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page is severely underperforming. The page appears to be either broken or improperly loaded, showing mostly blank space instead of product content. Critical issues include: (1) Terrible PageSpeed score (30) causing poor mobile experience, (2) Complete message mismatch - ad promises Love Island packaging and nutritional benefits but page shows nothing, (3) Missing all key conversion elements - no product images, pricing, benefits, or social proof, (4) Poor mobile optimization with broken layout, (5) Weak CTA placement and messaging. The page fails to capitalize on the ad's excitement around the Love Island partnership and product benefits. Immediate fixes needed: load actual product content, optimize for mobile/speed, add product images and nutritional info, strengthen CTA, and add social proof.
Where it's weak
- Message match: Poor alignment between ad and landing page. Ad emphasizes Love Island packaging, 5g sugar, 30 calories, prebiotic benefits - none of this is visible or prominent on the page shown.
- Page speed: PageSpeed score of 30 is critically poor. Indicates slow load times, poor performance optimization, and likely high bounce rates on mobile.
- Headline: No clear headline visible on page. Text at top is truncated and illegible ('friendly new neighborhood flavors...'). Doesn't communicate the Love Island packaging or product benefits.
- Mobile experience: Mobile layout appears broken with mostly blank blue space. Content is not properly displayed or optimized for mobile viewing. Navigation elements are minimal.
- Social proof: No visible social proof, testimonials, reviews, or user-generated content. Love Island partnership mentioned in ad but not leveraged on page.
- Trust signals: Poppi branding visible but no trust signals present - no security badges, certifications, customer reviews, or brand credentials visible on page.
- Offer clarity: Offer is vague - no clear value proposition, pricing, or specific product details visible on landing page. Only see blank blue space with minimal content.
Full breakdown
CTA button visible at bottom right but unclear/small. 'Shop now' is generic and doesn't create urgency around limited Love Island packaging.
PageSpeed score of 30 is critically poor. Indicates slow load times, poor performance optimization, and likely high bounce rates on mobile.
Poppi branding visible but no trust signals present - no security badges, certifications, customer reviews, or brand credentials visible on page.
Mobile layout appears broken with mostly blank blue space. Content is not properly displayed or optimized for mobile viewing. Navigation elements are minimal.
No clear headline visible on page. Text at top is truncated and illegible ('friendly new neighborhood flavors...'). Doesn't communicate the Love Island packaging or product benefits.
No visible social proof, testimonials, reviews, or user-generated content. Love Island partnership mentioned in ad but not leveraged on page.
Poor alignment between ad and landing page. Ad emphasizes Love Island packaging, 5g sugar, 30 calories, prebiotic benefits - none of this is visible or prominent on the page shown.
Offer is vague - no clear value proposition, pricing, or specific product details visible on landing page. Only see blank blue space with minimal content.
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66dVIDEOthe best way to relax and unwind? with poppi of course 🧖♀️✨
63dVIDEOwe’re sipping on punch pop until further notice 😌 so trust that we’re in paradise! 💞✨ you can shop our returning icon through the link in our bio
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34dVIDEOpunch pop is calling your name and wants to pull you for a chat 😏 trust that summer will be soooo steamy with this flavor by your side 🤭💗 #makeitpoppi
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