Library/beauty· US

Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

66 days

Funnel score

80/100

Page speed

72/100

The ad

Deep wrinkles, crow's feet, a jaw that's starting to sag. Most men over 40 are dealing with at least two of these and have no idea what to do about it. Beef tallow is the only moisturiser molecularly identical to your skin's own oil. It doesn't evaporate off the surface like every cream you've tried — it absorbs completely and works at the cellular level. 4 ingredients. Nothing synthetic. Try it risk-free for 90 days.

What men over 40 use instead of Botox ☝️

Shop now

Angle: Natural anti-aging alternative to invasive proceduresHook: Problem recognition + curiosity gapFormat: Image ad with problem-solution copy

View this ad in Meta Ad Library →

The funnel behind it

Offer: BUY ONE, GET ONE FREE TALLOW BALM

Visit landing page →

80/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page excels at building trust and social proof with 8,672 verified reviews, a 90-day money-back guarantee, and detailed educational content explaining the science behind beef tallow. The headline is compelling and the offer (BOGO) is clear. However, the page has moderate weaknesses: the CTA button text ("ADD TO CART") doesn't match the ad's "Shop now" messaging, creating friction; the mobile experience appears functional but could be optimized; and while the page speed of 72 is acceptable, it's not exceptional. The message match is strong overall—the page delivers on the ad's promise of a Botox alternative with scientific backing—but the CTA mismatch and slightly sluggish load time prevent a higher score.

What this funnel does right. Steal these.

Trust signals: Multiple trust signals including 90-day money-back guarantee, detailed ingredient breakdown, founder's military background, and extensive educational content about the product science.
Social proof: Exceptional social proof with 8,672 verified reviews, real customer testimonials with before/after results, and a founder's credibility story.
Offer clarity: The BOGO offer is prominently displayed at the top and the core product benefit is crystal clear throughout.
Headline: Strong, benefit-driven headline that directly addresses the target audience's pain point and desired outcome.
Message match: Strong alignment between ad promise (Botox alternative for men over 40) and page delivery (scientific explanation of tallow's molecular match to skin oil, visible results).
Call to action: The primary CTA button is prominent and high-contrast (yellow), but 'ADD TO CART' doesn't match the ad's 'Shop now' messaging, creating minor friction.
Page speed: PageSpeed score of 72 is acceptable but not exceptional; there's room for optimization to improve load times.
Mobile experience: The layout appears responsive and functional on mobile, though some sections could be more optimized for smaller screens.

Full breakdown

Call to action7/10

The primary CTA button is prominent and high-contrast (yellow), but 'ADD TO CART' doesn't match the ad's 'Shop now' messaging, creating minor friction.

Page speed7/10

PageSpeed score of 72 is acceptable but not exceptional; there's room for optimization to improve load times.

Trust signals9/10

Multiple trust signals including 90-day money-back guarantee, detailed ingredient breakdown, founder's military background, and extensive educational content about the product science.

Mobile experience7/10

The layout appears responsive and functional on mobile, though some sections could be more optimized for smaller screens.

Headline8/10

Strong, benefit-driven headline that directly addresses the target audience's pain point and desired outcome.

Social proof9/10

Exceptional social proof with 8,672 verified reviews, real customer testimonials with before/after results, and a founder's credibility story.

Message match8/10

Strong alignment between ad promise (Botox alternative for men over 40) and page delivery (scientific explanation of tallow's molecular match to skin oil, visible results).

Offer clarity9/10

The BOGO offer is prominently displayed at the top and the core product benefit is crystal clear throughout.