Dollar Shave Club
Facebook · Instagram · Messenger · Image
The ad
Just a quality women's shave at a great price. Don't overthink this one. Seriously.
Shave the Insane Markup
Shop nowThe funnel behind it
Offer: Start with a Set & Save up to 50%
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well with clear product organization, strong visual hierarchy, and compelling starter set offers (up to 50% savings). The orange CTAs are prominent and the subscription model is clearly communicated. However, it struggles significantly with mobile optimization (evidenced by the 39 PageSpeed score), lacks customer testimonials or reviews for social proof, and the main headline "WOMEN'S" is generic and doesn't reinforce the ad's "Shave the Insane Markup" value proposition. The page also buries key trust signals and doesn't prominently feature dermatologist testing claims until the FAQ section.
What this funnel does right. Steal these.
- Call to action: Bright orange 'SHOP NOW' buttons are prominent and repeated throughout the page with high contrast and clear visibility.
- Offer clarity: Multiple clear offers presented (up to 50% savings, subscription discounts ranging from $4.99-$25 off, free shipping on starter sets).
Where it's weak
- Page speed: PageSpeed score of 39 is critically low, indicating significant performance problems that will hurt conversion rates and user experience.
- Mobile experience: PageSpeed score of 39 indicates severe mobile performance issues; page likely has slow load times and poor mobile responsiveness.
- Social proof: No customer reviews, testimonials, or ratings visible on the page; only product descriptions and FAQ section with no user-generated content.
- Headline: The main headline 'WOMEN'S' is generic and doesn't communicate value; it fails to reinforce the ad's 'Shave the Insane Markup' messaging.
- Trust signals: Brand logo and FAQ section present, but lacks prominent customer reviews, testimonials, security badges, or dermatologist testing claims in above-the-fold area.
- Message match: Ad emphasizes 'quality at great price' and 'insane markup,' but page leads with 'Start with a Set & Save up to 50%' without clearly articulating the value/markup angle.
Full breakdown
Bright orange 'SHOP NOW' buttons are prominent and repeated throughout the page with high contrast and clear visibility.
PageSpeed score of 39 is critically low, indicating significant performance problems that will hurt conversion rates and user experience.
Brand logo and FAQ section present, but lacks prominent customer reviews, testimonials, security badges, or dermatologist testing claims in above-the-fold area.
PageSpeed score of 39 indicates severe mobile performance issues; page likely has slow load times and poor mobile responsiveness.
The main headline 'WOMEN'S' is generic and doesn't communicate value; it fails to reinforce the ad's 'Shave the Insane Markup' messaging.
No customer reviews, testimonials, or ratings visible on the page; only product descriptions and FAQ section with no user-generated content.
Ad emphasizes 'quality at great price' and 'insane markup,' but page leads with 'Start with a Set & Save up to 50%' without clearly articulating the value/markup angle.
Multiple clear offers presented (up to 50% savings, subscription discounts ranging from $4.99-$25 off, free shipping on starter sets).
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.