Tatcha
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The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: Choose a mini Rice Polish with $75+ orders of a full size with $150+ orders* | Code: RICE26
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Tatcha clarifying skincare collection page does well with strong visual product presentation, clear categorization (Shop All, New, Gift & Sets, Moisturizers), and multiple CTAs throughout. However, it suffers from critical weaknesses: the page speed is extremely poor (29/100), the headline "Clarifying" is generic and doesn't match the ad's "Powerful on pores" messaging, the promotional offer at top is unclear and code-dependent, and there's minimal social proof (no reviews, testimonials, or user-generated content visible). The email signup modal offers 15% off but interrupts the browsing experience, and the page lacks trust signals like certifications or guarantees.
What this funnel does right. Steal these.
- Call to action: Multiple 'Add to Bag' buttons are prominently placed in black throughout the page, though they're somewhat generic and lack urgency language.
Where it's weak
- Page speed2/10
PageSpeed score of 29/100 indicates severe performance issues that will cause high bounce rates and poor user experience.
- Social proof2/10
No visible customer reviews, ratings, testimonials, or user-generated content throughout the entire page to build credibility.
- Message match3/10
The ad emphasizes 'Matcha Foam Cleanse' and 'Powerful on pores' but the page headline is just 'Clarifying' with no prominent feature of the new product or its benefits.
- Trust signals4/10
Limited trust signals visible; no customer reviews, security badges, guarantees, or brand credentials prominently displayed on the main collection page.
- Headline4/10
The single-word headline 'Clarifying' is generic and doesn't match the ad's 'Powerful on pores' messaging or communicate specific benefits.
- Offer clarity5/10
The top banner promotion requires a code (RICE26) and has conditional pricing ($75+ for mini, $150+ for full size) that's confusing without clear value communication.
Full breakdown
Multiple 'Add to Bag' buttons are prominently placed in black throughout the page, though they're somewhat generic and lack urgency language.
PageSpeed score of 29/100 indicates severe performance issues that will cause high bounce rates and poor user experience.
Limited trust signals visible; no customer reviews, security badges, guarantees, or brand credentials prominently displayed on the main collection page.
The layout appears mobile-responsive with stacked product cards and accessible navigation, though the dense product grid may require excessive scrolling on small screens.
The single-word headline 'Clarifying' is generic and doesn't match the ad's 'Powerful on pores' messaging or communicate specific benefits.
No visible customer reviews, ratings, testimonials, or user-generated content throughout the entire page to build credibility.
The ad emphasizes 'Matcha Foam Cleanse' and 'Powerful on pores' but the page headline is just 'Clarifying' with no prominent feature of the new product or its benefits.
The top banner promotion requires a code (RICE26) and has conditional pricing ($75+ for mini, $150+ for full size) that's confusing without clear value communication.
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