Poppi
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The ad
orange cream spritzes all summer long 🧡🍊 @drinkpoppi #poppipartner
Shop nowThe funnel behind it
Offer: Poppi offers a variety of flavored sparkling drinks including limited-edition collections, collaborations with brands like Love Island and Spider-Man, and product lines like Bombshells and mini/major sizes.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Poppi's landing page excels at visual branding with vibrant colors, compelling product imagery, and strong emotional messaging that creates excitement around the brand. However, it suffers from critical weaknesses: the primary CTA says "buy now" instead of matching the ad's "Shop now," the page speed is dangerously slow at 27 PageSpeed score, there's minimal trust signals (no reviews visible until far down, limited founder credibility), and the offer clarity is muddled with multiple competing product lines rather than focusing on the advertised orange cream spritzers. The mobile experience appears functional but the massive speed issue will kill conversions, and the message match between the ad (orange cream spritzes) and page (broad product showcase) is weak.
What this funnel does right. Steal these.
- Mobile experience: Layout appears responsive with stacked sections and touch-friendly buttons, though the massive speed issue will severely impact mobile user experience.
- Headline: "Variety is the spice of life" is memorable and emotionally resonant, though it doesn't directly support the specific orange cream offer from the ad.
Where it's weak
- Page speed2/10
PageSpeed score of 27 is critically poor and will cause significant bounce rates, especially on mobile devices with slower connections.
- Trust signals5/10
Founder message included and retail partnerships displayed, but lacks security badges, certifications, return policies, or substantial customer testimonials to build confidence.
- Message match5/10
Ad promotes "orange cream spritzes all summer long" but the page showcases broad product variety and multiple collections rather than focusing on this specific flavor.
- Offer clarity5/10
Multiple product lines (Dorm Collection, Bombshells, mini/major, collaborations) compete for attention rather than clearly highlighting the advertised orange cream spritzes.
Full breakdown
Primary CTA is "buy now" in a prominent rounded button, but it doesn't match the ad's "Shop now" and appears multiple times with inconsistent messaging.
PageSpeed score of 27 is critically poor and will cause significant bounce rates, especially on mobile devices with slower connections.
Founder message included and retail partnerships displayed, but lacks security badges, certifications, return policies, or substantial customer testimonials to build confidence.
Layout appears responsive with stacked sections and touch-friendly buttons, though the massive speed issue will severely impact mobile user experience.
"Variety is the spice of life" is memorable and emotionally resonant, though it doesn't directly support the specific orange cream offer from the ad.
One customer review visible (DoDo2013) praising the product, plus retail partnerships shown (Target, Kroger, Publix), but limited testimonials and no star ratings or conversion metrics.
Ad promotes "orange cream spritzes all summer long" but the page showcases broad product variety and multiple collections rather than focusing on this specific flavor.
Multiple product lines (Dorm Collection, Bombshells, mini/major, collaborations) compete for attention rather than clearly highlighting the advertised orange cream spritzes.
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66dVIDEOthe best way to relax and unwind? with poppi of course 🧖♀️✨
63dVIDEOwe’re sipping on punch pop until further notice 😌 so trust that we’re in paradise! 💞✨ you can shop our returning icon through the link in our bio
63dVIDEOouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
ouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
34dVIDEOpunch pop is calling your name and wants to pull you for a chat 😏 trust that summer will be soooo steamy with this flavor by your side 🤭💗 #makeitpoppi
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