Poppi
Facebook · Instagram · Video
The ad
@drinkpoppi knew what they were doing with this new variety pack for summer!! Get stocked up at your @costco 💖🍒🫧 #poppipartner #costcofinds #fridgerestock #summerdrinks #costco
Shop nowThe funnel behind it
Offer: Bombshells variety pack with multiple flavors
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Poppi's landing page excels at visual branding, vibrant design, and product showcase with strong color psychology and multiple CTAs throughout. However, it suffers from critical weaknesses: the page speed is dangerously slow (27/100), there's minimal explicit social proof beyond one user review, trust signals are limited, and the message match between the ad (Costco summer variety pack) and landing page (generic product showcase) is weak—the page doesn't emphasize the Costco exclusive or summer angle prominently enough.
What this funnel does right. Steal these.
- Call to action: Multiple CTAs present ('buy now', 'find poppi') with clear, action-oriented language and prominent button styling in contrasting colors.
- Mobile experience: Page appears responsive with vertical scrolling layout optimized for mobile viewing, though the large blank space in the middle section suggests potential layout issues.
- Headline: The headline 'variety is the spice of life' is catchy and memorable, though it's generic rather than specific to the advertised offer.
- Offer clarity: The Bombshells variety pack is clearly shown with multiple product images, but the specific summer/Costco angle from the ad isn't explicitly highlighted on the landing page.
Where it's weak
- Page speed: PageSpeed score of 27/100 is critically poor and will cause significant user abandonment and bounce rates.
- Social proof: Only one customer review visible ('AMAZING!!') with limited detail, and brand partnerships shown (Love Island, Spider-Man) but no substantial user testimonials or ratings.
- Message match: Ad emphasizes Costco summer variety pack, but landing page is a generic product showcase without prominent Costco messaging or summer-specific positioning.
Full breakdown
Multiple CTAs present ('buy now', 'find poppi') with clear, action-oriented language and prominent button styling in contrasting colors.
PageSpeed score of 27/100 is critically poor and will cause significant user abandonment and bounce rates.
Brand partnerships (Love Island, Spider-Man) and retail locations (Target, Kroger, Publix) provide some credibility, but limited security badges, certifications, or detailed company information.
Page appears responsive with vertical scrolling layout optimized for mobile viewing, though the large blank space in the middle section suggests potential layout issues.
The headline 'variety is the spice of life' is catchy and memorable, though it's generic rather than specific to the advertised offer.
Only one customer review visible ('AMAZING!!') with limited detail, and brand partnerships shown (Love Island, Spider-Man) but no substantial user testimonials or ratings.
Ad emphasizes Costco summer variety pack, but landing page is a generic product showcase without prominent Costco messaging or summer-specific positioning.
The Bombshells variety pack is clearly shown with multiple product images, but the specific summer/Costco angle from the ad isn't explicitly highlighted on the landing page.
More ads from Poppi
View all →
66dVIDEOour punch pop bombshell is BACK! 🤩🏝️💗 same delicious taste with a bit of a different look 😉 we’re here to make all of your summer dreams come true with this one! 🤭 you can shop this icon through the link in our bio 🫧
66dVIDEOthe best way to relax and unwind? with poppi of course 🧖♀️✨
63dVIDEOwe’re sipping on punch pop until further notice 😌 so trust that we’re in paradise! 💞✨ you can shop our returning icon through the link in our bio
63dVIDEOouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
ouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
34dVIDEOpunch pop is calling your name and wants to pull you for a chat 😏 trust that summer will be soooo steamy with this flavor by your side 🤭💗 #makeitpoppi
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.