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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

120 days

Funnel score

83/100

Page speed

73/100

The ad

470,000 men don't use moisturiser anymore. They switched to something that was working before the skincare industry existed. Beef tallow. The same fat your great-grandfather would have used. Four ingredients. Nothing synthetic. Nothing your skin has to fight off. Here's why it works when everything else doesn't: After 40, your skin stops producing enough of its own natural oil. That oil — sebum — is what keeps skin firm, hydrated, and wrinkle-resistant. Most moisturisers try to replace it with water and synthetic compounds. Your skin can't absorb them. They sit on top, evaporate, and leave you back where you started. Beef tallow is molecularly identical to your skin's own sebum. It absorbs completely. Your skin uses it to rebuild the barrier that's been breaking down since your mid-30s. ✅ Grass-fed beef tallow ✅ Raw honey ✅ Organic beeswax ✅ Olive oil That's it. No water. No synthetics. No 47-ingredient label. → Wrinkles visibly reduced within weeks → Skin their wives are noticing → One minute morning and night → One jar lasting 60+ days 90-day money-back guarantee. If your skin doesn't look noticeably better, full refund. No questions asked.

Skin still dry after moisturising?

Shop now

Angle: Bio-identical skincare solution leveraging ancestral wisdom and molecular compatibility with natural sebumHook: Problem recognition with contrarian positioning (traditional moisturizers don't work)Format: Image ad with long-form educational copy

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The funnel behind it

Offer: Buy one, get one free tallow balm. 90-day money-back guarantee.

Visit landing page →

83/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with strong CRO fundamentals. The BOGO offer is immediately visible and compelling. The page effectively addresses the core pain point (dry skin after moisturizing) by explaining the science of why tallow works (molecular similarity to sebum) versus traditional moisturizers. Social proof is substantial and credible (470k+ sales, 4.8★ rating, real before/after testimonials). The comparison table effectively differentiates from competitors. Multiple high-contrast CTAs guide users toward conversion. Message match between ad and page is excellent—the ad's pain point and solution are validated and expanded upon. Mobile experience appears solid. The 90-day guarantee removes purchase friction. Main weakness is PageSpeed score of 73 (could be optimized to 80+) and limited number of visible customer testimonials in the captured images (though 23,000+ reviews are mentioned). The page uses effective copywriting (addressing skepticism, explaining mechanism of action, social proof at scale) and visual hierarchy to build confidence and drive conversions.

What this funnel does right. Steal these.

Trust signals: Multiple trust signals: 470,000+ jars sold (social proof at scale), 4.8★ rating with 23,000+ reviews, 90-day money-back guarantee (risk reversal), real customer testimonials with photos, transparent ingredient list (4 items, all named), comparison table showing superiority vs competitors, 'Field Reports' section with verified buyers. Brand positioning as 'built for men' adds specificity/authenticity.
Message match: Excellent alignment between ad and landing page. Ad headline addresses 'dry skin after moisturizing' pain point; page immediately validates this with 'No water. No synthetics.' messaging. Ad's 4-ingredient promise matches page's ingredient breakdown. BOGO offer in ad matches page promotion. Tallow/sebum science explained on both.
Offer clarity: BOGO offer prominently displayed at top ('BUY ONE, GET ONE FREE TALLOW BALM'). Product benefits clearly stated: 4 ingredients, no water/synthetics, molecularly identical to skin's sebum. Specific results promised (wrinkles reduced, lasts 60+ days). 90-day money-back guarantee clearly communicated.
Call to action: Multiple CTAs present: 'SHOP THE BALM' (yellow button, high contrast), 'CLAIM MY BOGO OFFER' (yellow button), 'Try It Risk-Free for 90 Days' (yellow button). Primary CTA is prominent and action-oriented. Yellow color stands out well against dark background. Repetition reinforces conversion intent.
Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Yellow CTAs are large and tappable. Text is readable. Product imagery scales appropriately. Navigation appears accessible. No obvious mobile usability issues detected, though full mobile testing would be needed.
Headline: Page headline 'Your Skin Deserves Better. Start Seeing Results.' is strong and benefit-focused. Matches ad pain point (dry skin after moisturizing) well. Could be more specific to the tallow angle, but effectively positions transformation narrative.
Social proof: Strong social proof elements: 470,000+ jars sold, 4.8★ average rating across 23,000+ reviews, customer testimonial from 'Mark, 41' with before/after photos showing real results (fine lines/eye bags reduction). 'Field Reports' section adds credibility. However, only one detailed testimonial visible in captured images.
Page speed: PageSpeed score of 73 is acceptable but not exceptional. Falls in 'good' range (70-89). Page loads adequately for conversion purposes but has room for optimization. Image optimization and code minification could improve further. Not a critical issue but slightly below ideal for high-converting pages (80+).

Full breakdown

Call to action8/10

Multiple CTAs present: 'SHOP THE BALM' (yellow button, high contrast), 'CLAIM MY BOGO OFFER' (yellow button), 'Try It Risk-Free for 90 Days' (yellow button). Primary CTA is prominent and action-oriented. Yellow color stands out well against dark background. Repetition reinforces conversion intent.

Page speed7/10

PageSpeed score of 73 is acceptable but not exceptional. Falls in 'good' range (70-89). Page loads adequately for conversion purposes but has room for optimization. Image optimization and code minification could improve further. Not a critical issue but slightly below ideal for high-converting pages (80+).

Trust signals9/10

Multiple trust signals: 470,000+ jars sold (social proof at scale), 4.8★ rating with 23,000+ reviews, 90-day money-back guarantee (risk reversal), real customer testimonials with photos, transparent ingredient list (4 items, all named), comparison table showing superiority vs competitors, 'Field Reports' section with verified buyers. Brand positioning as 'built for men' adds specificity/authenticity.

Mobile experience8/10

Page appears mobile-responsive with stacked layout visible in screenshots. Yellow CTAs are large and tappable. Text is readable. Product imagery scales appropriately. Navigation appears accessible. No obvious mobile usability issues detected, though full mobile testing would be needed.

Headline8/10

Page headline 'Your Skin Deserves Better. Start Seeing Results.' is strong and benefit-focused. Matches ad pain point (dry skin after moisturizing) well. Could be more specific to the tallow angle, but effectively positions transformation narrative.

Social proof8/10

Strong social proof elements: 470,000+ jars sold, 4.8★ average rating across 23,000+ reviews, customer testimonial from 'Mark, 41' with before/after photos showing real results (fine lines/eye bags reduction). 'Field Reports' section adds credibility. However, only one detailed testimonial visible in captured images.

Message match9/10

Excellent alignment between ad and landing page. Ad headline addresses 'dry skin after moisturizing' pain point; page immediately validates this with 'No water. No synthetics.' messaging. Ad's 4-ingredient promise matches page's ingredient breakdown. BOGO offer in ad matches page promotion. Tallow/sebum science explained on both.

Offer clarity9/10

BOGO offer prominently displayed at top ('BUY ONE, GET ONE FREE TALLOW BALM'). Product benefits clearly stated: 4 ingredients, no water/synthetics, molecularly identical to skin's sebum. Specific results promised (wrinkles reduced, lasts 60+ days). 90-day money-back guarantee clearly communicated.