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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

9 days

Funnel score

84/100

Page speed

69/100

The ad

I tried 8 different beef tallows after learning that 3 corporations own all the store-bought lotions in big box stores. Their goal? Get your money while poisoning you with synthetic chemicals. After 180 days, here's the one I kept using: Bare Ritual Tallow Balm. 4 ingredients: → 100% grass-fed beef tallow → Organic olive oil → Beeswax → Honey No dyes. No toxins. No fragrances. No synthetic chemicals. No endocrine disruptors. None of that garbage. Dr. Berg originally recommended I switch to tallow as an alternative to conventional moisturizers. Here's why he was right: It's loaded with vitamins A, D, E, and K that nourish your skin from the outside in. It's non-comedogenic (won't clog pores or cause pimples). And it mimics the natural oil your skin produces, which helps eliminate wrinkles, fine lines, and age spots. The antibacterial, antimicrobial, and anti-inflammatory properties (from the beeswax, honey, and olive oil) are why people with acne, rosacea, and eczema are switching and seeing dramatic results. Don't trust me. Trust the 520,000 units sold on this platform alone. Check the reviews. Fair warning: This stuff sells out fast, especially in winter when everyone's dealing with dry skin. Just restocked but going quick. I also grabbed the lavender version for my wife (women love this stuff too). It's the best barrier protector you can get before winter hits hard. Grab it while you can. 👉 Get Yours Before It Sells Out Again

Unscented Just Restocked! (Sold Out in 3 Days Last Time)

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Angle: Health conspiracy + natural alternative positioningHook: Contrarian revelation (corporate deception expose)Format: Video testimonial with product demo/results

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The funnel behind it

Offer: Buy one, get one free tallow balm

Visit landing page →

84/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with excellent CRO fundamentals. The BOGO offer is immediately clear, social proof is abundant and credible (real reviews, sales volume, customer testimonials), and the page maintains strong message-to-ad alignment. The founder's story and transparent ingredient philosophy create differentiation in a crowded skincare market. The 90-day guarantee removes purchase friction. Main weakness is PageSpeed (69), which could be optimized. The page effectively uses urgency (restocking, seasonal demand) without feeling manipulative. Trust is built through multiple channels: reviews, sales volume, founder credibility, money-back guarantee, and clinical explanation. Mobile experience is solid. The only minor improvement would be tightening the CTA copy to be more action-oriented and ensuring PageSpeed optimization.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: 90-day money-back guarantee (no questions asked), founder's military background, transparent ingredient list, clinical explanation of how tallow works, dermatologist reference (Dr. Berg), 8,672 verified reviews, real customer testimonials with photos, veteran-owned badge.
Social proof: Excellent social proof: 8,672 5-star reviews prominently displayed, 470,000+ jars sold mentioned, real customer testimonials with before/after photos (Mark, 41), founder's credibility (Marcus H., veteran-owned). Multiple proof points build trust.
Message match: Excellent alignment between ad and landing page. Ad emphasizes 4 ingredients, grass-fed tallow, no synthetics—all prominently featured on page. Urgency (restocked, sells out fast) matches ad copy. Founder story and Dr. Berg recommendation both present.
Offer clarity: Crystal clear offer: Buy one tallow balm, get one free. Simple, compelling, prominently displayed at top. Product benefits (4 ingredients, no synthetics) are explicitly stated.
Call to action: Primary CTA 'ADD TO CART' is prominent, large, yellow button. Secondary CTAs throughout ('Shop now', 'Get Yours Before It Sells Out'). Urgency messaging ('See results or your money back') strengthens conversion intent. Could be slightly more action-oriented.
Mobile experience: Mobile layout appears clean and responsive. Product carousel, buttons, and text are well-organized. Image carousel works on mobile. Minor: some sections could have tighter spacing, but overall mobile experience is solid.
Headline: Strong headline 'Look like yourself again' is benefit-driven and emotional. Supports the ad's positioning. Could be more specific about the BOGO offer, but works well for the product category.
Page speed: PageSpeed score of 69 is acceptable but not excellent. Page loads adequately for e-commerce, but there's room for optimization. Not slow enough to cause major friction, but could impact conversion slightly.

Full breakdown

Call to action8/10

Primary CTA 'ADD TO CART' is prominent, large, yellow button. Secondary CTAs throughout ('Shop now', 'Get Yours Before It Sells Out'). Urgency messaging ('See results or your money back') strengthens conversion intent. Could be slightly more action-oriented.

Page speed7/10

PageSpeed score of 69 is acceptable but not excellent. Page loads adequately for e-commerce, but there's room for optimization. Not slow enough to cause major friction, but could impact conversion slightly.

Trust signals9/10

Strong trust signals: 90-day money-back guarantee (no questions asked), founder's military background, transparent ingredient list, clinical explanation of how tallow works, dermatologist reference (Dr. Berg), 8,672 verified reviews, real customer testimonials with photos, veteran-owned badge.

Mobile experience8/10

Mobile layout appears clean and responsive. Product carousel, buttons, and text are well-organized. Image carousel works on mobile. Minor: some sections could have tighter spacing, but overall mobile experience is solid.

Headline8/10

Strong headline 'Look like yourself again' is benefit-driven and emotional. Supports the ad's positioning. Could be more specific about the BOGO offer, but works well for the product category.

Social proof9/10

Excellent social proof: 8,672 5-star reviews prominently displayed, 470,000+ jars sold mentioned, real customer testimonials with before/after photos (Mark, 41), founder's credibility (Marcus H., veteran-owned). Multiple proof points build trust.

Message match9/10

Excellent alignment between ad and landing page. Ad emphasizes 4 ingredients, grass-fed tallow, no synthetics—all prominently featured on page. Urgency (restocked, sells out fast) matches ad copy. Founder story and Dr. Berg recommendation both present.

Offer clarity9/10

Crystal clear offer: Buy one tallow balm, get one free. Simple, compelling, prominently displayed at top. Product benefits (4 ingredients, no synthetics) are explicitly stated.