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Bare Ritual

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All Bare Ritual ads & funnels →Meta Ad Library

Days running

102 days

Funnel score

84/100

Page speed

92/100

The ad

Before you buy any tallow balm, check the ingredient list. Most brands on the market won't show it to you clearly. Because if they did, you'd see the synthetic fillers, the chemical emulsifiers, the cheap grain-fed tallow they're padding it out with. Bare Ritual is four ingredients. Grass-fed beef tallow, raw honey, beeswax, olive oil. That's the whole list. Nothing hidden. Nothing synthetic. Nothing your skin doesn't recognise. Here's why it works when everything else doesn't. Beef tallow has the same molecular structure as sebum — your skin's own natural oil. Your body recognises it instantly and absorbs it completely. It doesn't sit on the surface and evaporate like every water-based moisturiser you've ever used. It goes in and stays there. Loaded with vitamins A, D, E and K in the natural fat-soluble form your skin actually knows how to use. Non-comedogenic. Won't clog your pores. One pea-sized amount lasts all day. 470,000 jars sold. One jar lasts four to eight months. For Easter we're running buy one get one free — two jars for $59.99. 90-day money-back guarantee. If it doesn't outperform everything else you've tried, full refund. Four ingredients. Zero risk. Easter offer ends Sunday.

Buy One Get One FREE — Easter Only

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Angle: Transparency and purity vs. competitor deceptionHook: Curiosity/skepticism trigger (warning about hidden ingredients)Format: Image ad with long-form educational copy

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The funnel behind it

Offer: Buy One Get One FREE — Easter Only. Two jars for $59.99. 90-day money-back guarantee.

Visit landing page →

84/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a high-performing landing page with strong CRO fundamentals. The offer (BOGO Easter promotion) is crystal clear and creates urgency. Message match between ad and page is excellent—the core value proposition (4 clean ingredients, no synthetics, molecular match to skin) is consistently reinforced. Social proof is robust with 8,672 reviews, 470K+ jars sold, and real customer testimonials. The 90-day guarantee is a powerful trust builder with zero friction (no returns, no forms). Mobile experience is solid, and PageSpeed is excellent at 92. The primary weakness is that the BOGO offer could be more prominent in the main headline and CTA button text. The page effectively uses storytelling (founder's note) and scientific explanation (sebum match, fatty acid profile chart) to justify premium positioning. Overall, this page demonstrates sophisticated direct-response copywriting with strong conversion psychology.

What this funnel does right. Steal these.

Page speed: PageSpeed score of 92 is excellent. Page loads quickly, supporting conversion. Fast load times reduce bounce rate and improve user experience, particularly important for mobile users clicking from ads.
Message match: Excellent alignment between ad and landing page. Ad emphasizes 4 clean ingredients, no synthetics, molecular match to sebum—all prominently featured on page. BOGO Easter offer matches ad exactly. Ingredient transparency (core ad message) is central to page narrative. Price and guarantee align perfectly.
Offer clarity: BOGO offer is crystal clear: 'Buy One Get One Free' prominently displayed. Price point ($59.99 for two jars) explicitly stated. Duration ('Easter Only') creates urgency. Offer is repeated consistently across page.
Call to action: Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. CTA appears multiple times on page. However, the button text doesn't explicitly mention the BOGO offer (could say 'Add BOGO to Cart'). Secondary CTA for complementary product also present. 90-day guarantee reinforces low-risk CTA.
Trust signals: Multiple trust signals: 90-day money-back guarantee (no return required, no forms, full refund), 8,672 verified reviews, 470,000+ jars sold, founder's military background and personal story, transparent 4-ingredient formula, clinical explanation of how tallow works (sebum match), no water/synthetics/preservatives. Missing: third-party certifications, dermatologist endorsements, or specific brand awards.
Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Yellow CTA button is large and thumb-friendly. Text is readable. Product carousel is present. However, some sections (like the ingredient breakdown chart) may require horizontal scrolling on smaller screens. Overall mobile experience is solid.
Headline: Main headline 'Look like yourself again' is benefit-driven and emotional. Supports the ad promise. Secondary headline 'Beef Tallow Balm for Men' is clear. However, the primary CTA area could emphasize the BOGO offer more prominently in the headline itself.
Social proof: Strong social proof elements: 8,672 5-star reviews displayed prominently. 'Real Results. Real Men' section with customer testimonials (Mark, 41 shown). '470,000+ jars sold' mentioned. Field reports section validates real usage. Founder's note adds credibility. Missing: specific conversion metrics or before/after imagery in testimonials.

Full breakdown

Call to action8/10

Prominent yellow 'ADD TO CART' button is highly visible and action-oriented. CTA appears multiple times on page. However, the button text doesn't explicitly mention the BOGO offer (could say 'Add BOGO to Cart'). Secondary CTA for complementary product also present. 90-day guarantee reinforces low-risk CTA.

Page speed9/10

PageSpeed score of 92 is excellent. Page loads quickly, supporting conversion. Fast load times reduce bounce rate and improve user experience, particularly important for mobile users clicking from ads.

Trust signals8/10

Multiple trust signals: 90-day money-back guarantee (no return required, no forms, full refund), 8,672 verified reviews, 470,000+ jars sold, founder's military background and personal story, transparent 4-ingredient formula, clinical explanation of how tallow works (sebum match), no water/synthetics/preservatives. Missing: third-party certifications, dermatologist endorsements, or specific brand awards.

Mobile experience8/10

Page appears mobile-responsive with stacked layout visible in screenshots. Yellow CTA button is large and thumb-friendly. Text is readable. Product carousel is present. However, some sections (like the ingredient breakdown chart) may require horizontal scrolling on smaller screens. Overall mobile experience is solid.

Headline8/10

Main headline 'Look like yourself again' is benefit-driven and emotional. Supports the ad promise. Secondary headline 'Beef Tallow Balm for Men' is clear. However, the primary CTA area could emphasize the BOGO offer more prominently in the headline itself.

Social proof8/10

Strong social proof elements: 8,672 5-star reviews displayed prominently. 'Real Results. Real Men' section with customer testimonials (Mark, 41 shown). '470,000+ jars sold' mentioned. Field reports section validates real usage. Founder's note adds credibility. Missing: specific conversion metrics or before/after imagery in testimonials.

Message match9/10

Excellent alignment between ad and landing page. Ad emphasizes 4 clean ingredients, no synthetics, molecular match to sebum—all prominently featured on page. BOGO Easter offer matches ad exactly. Ingredient transparency (core ad message) is central to page narrative. Price and guarantee align perfectly.

Offer clarity9/10

BOGO offer is crystal clear: 'Buy One Get One Free' prominently displayed. Price point ($59.99 for two jars) explicitly stated. Duration ('Easter Only') creates urgency. Offer is repeated consistently across page.