Poppi
Instagram · Video
The ad
Sometimes all you need is a 3 PM pick-me-up @drinkpoppi 🥤✨#poppipartner
Shop nowThe funnel behind it
Offer: Various product collections and promotions including Poppi Dorm Collection, Béis x Poppi travel collection, Bombshells variety pack, Spider-Man rewards program, Love Island collaboration, and individual flavor offerings
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Poppi's landing page excels in visual design, brand consistency, and product showcase with vibrant colors, engaging imagery, and multiple product collections that create strong message match with the lifestyle positioning. However, the page suffers from critical weaknesses: a critically slow PageSpeed score of 29 severely impacts user experience and conversion potential, the primary CTA "buy now" doesn't match the ad's "Shop now" creating inconsistency, social proof is limited to a single customer review buried mid-page, and trust signals are minimal with no visible security badges, guarantees, or founder credibility elements despite the "Message from our founder Allison" section being largely unreadable.
What this funnel does right. Steal these.
- Mobile experience: Layout appears responsive with stacked sections suitable for mobile, though the large image-heavy design may impact load times on slower connections.
- Offer clarity: Multiple product collections are clearly showcased with product images and descriptive labels, though the primary offer isn't immediately clear above the fold.
Where it's weak
- Page speed: PageSpeed score of 29 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
- Trust signals: Limited trust signals visible; founder message section is present but unreadable, no security badges, money-back guarantees, or clear company credentials displayed.
- Social proof: Only one customer review visible ('AMAZING!! I was at the store and saw minis...') with limited credibility markers, and retail partner logos lack customer testimonials.
- Call to action: Primary CTA 'buy now' is present but doesn't match the ad's 'Shop now', and secondary CTAs like 'find poppi' are less direct for immediate conversion.
Full breakdown
Primary CTA 'buy now' is present but doesn't match the ad's 'Shop now', and secondary CTAs like 'find poppi' are less direct for immediate conversion.
PageSpeed score of 29 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
Limited trust signals visible; founder message section is present but unreadable, no security badges, money-back guarantees, or clear company credentials displayed.
Layout appears responsive with stacked sections suitable for mobile, though the large image-heavy design may impact load times on slower connections.
The headline 'the perfect way to start a brand new day' is generic and doesn't clearly communicate the product benefit or differentiation.
Only one customer review visible ('AMAZING!! I was at the store and saw minis...') with limited credibility markers, and retail partner logos lack customer testimonials.
Ad emphasizes a '3 PM pick-me-up' lifestyle moment, but landing page leads with 'start a brand new day' and focuses on collections/collaborations rather than the energy/refreshment benefit.
Multiple product collections are clearly showcased with product images and descriptive labels, though the primary offer isn't immediately clear above the fold.
More ads from Poppi
View all →
66dVIDEOthe best way to relax and unwind? with poppi of course 🧖♀️✨
66dVIDEOour punch pop bombshell is BACK! 🤩🏝️💗 same delicious taste with a bit of a different look 😉 we’re here to make all of your summer dreams come true with this one! 🤭 you can shop this icon through the link in our bio 🫧
63dVIDEOouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
63dVIDEOwe’re sipping on punch pop until further notice 😌 so trust that we’re in paradise! 💞✨ you can shop our returning icon through the link in our bio
ouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
34dVIDEOpunch pop is calling your name and wants to pull you for a chat 😏 trust that summer will be soooo steamy with this flavor by your side 🤭💗 #makeitpoppi
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.