Tatcha
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The ad
Introducing The Matcha Foam Cleanse 🫧Our new foaming gel cleanser that whisks away impurities.
Powerful on pores
Shop nowThe funnel behind it
Offer: Sign in or create an account to enjoy FREE standard shipping on all orders.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page performs poorly as a landing page for the Matcha Foam Cleanse ad. The critical issue is complete message mismatch—users clicking an ad about a new product cleanser are immediately confronted with a sign-in/account creation page rather than the product itself. The page lacks any product information, imagery, or social proof related to the advertised cleanser. While the sign-in form is clean and mobile-friendly, the absence of the actual product, any trust signals specific to the cleanser, and the poor PageSpeed score (45) create a frustrating user experience that will likely result in high bounce rates and lost conversions.
What this funnel does right. Steal these.
- Mobile experience: The form layout is clean, responsive, and well-organized for mobile viewing with appropriately sized input fields.
Where it's weak
- Social proof: No social proof, reviews, ratings, or testimonials are visible on this sign-in page.
- Message match: Severe mismatch: ad promotes a new Matcha Foam Cleanse product, but landing page is a generic sign-in screen with no product information.
- Headline: The 'Sign In' headline is generic and provides no context about the advertised Matcha Foam Cleanse product.
- Call to action: The 'Sign In' button is clear and prominent, but it's the wrong CTA for someone wanting to learn about or purchase the advertised product.
- Page speed: PageSpeed score of 45 indicates poor performance; the page will load slowly and frustrate users.
Full breakdown
The 'Sign In' button is clear and prominent, but it's the wrong CTA for someone wanting to learn about or purchase the advertised product.
PageSpeed score of 45 indicates poor performance; the page will load slowly and frustrate users.
Links to Terms of Use and Privacy Policy are present, but no product-specific trust signals or brand reassurance about the cleanser.
The form layout is clean, responsive, and well-organized for mobile viewing with appropriately sized input fields.
The 'Sign In' headline is generic and provides no context about the advertised Matcha Foam Cleanse product.
No social proof, reviews, ratings, or testimonials are visible on this sign-in page.
Severe mismatch: ad promotes a new Matcha Foam Cleanse product, but landing page is a generic sign-in screen with no product information.
The free shipping offer is clear, but it's unrelated to the ad's product promise about the Matcha Foam Cleanse.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.