What's working in pet ads in 2026
Formats, longevity, and calls to action that are working in pet Facebook ads in 2026, derived from 199 verified live ads. Every pattern links to the real ads behind it.
Video carries pet: 120 of 199 live ads are video
120 video vs 70 image ads among the pet ads we verify as running. The longest-running video ads right now:
26 ads have run 90+ days
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in pet:
The calls to action that repeat: "Shop now", "Learn more", "See details"
CTA buttons used most across live pet ads, with the longest-running ad behind each:
Behind the ads: 144 captured funnels, average funnel score 71/100
For these pet ads we captured the landing page and scored it on the 8-point CRO checklist: