What's working in pet ads in 2026
Formats, longevity, and calls to action that are working in pet Facebook ads in 2026, derived from 356 verified live ads. Every pattern links to the real ads behind it.
Video carries pet: 214 of 356 live ads are video
214 video vs 130 image ads among the pet ads we verify as running. The longest-running video ads right now:
62 ads have run 90+ days, 2 over a year
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in pet:
The calls to action that repeat: "Shop now", "Learn more", "See details"
CTA buttons used most across live pet ads, with the longest-running ad behind each:
Behind the ads: 156 captured funnels, average funnel score 72/100
For these pet ads we captured the landing page and scored it on the 8-point CRO checklist:
Your own page
Every pet page here belongs to someone else
We have scored 156 pet landing pages behind ads like these, on 8 CRO factors each. Get the same 8 scores for your own page and see exactly where yours falls behind theirs.
Free, no signup, no card. The same 8 factor score every page here was graded on.