PetLab Co. vs Smalls: how two pet advertisers run Facebook ads
A real side-by-side from the ads both brands are verified running right now: PetLab Co. with 64 live ads (longest 161 days) against Smalls with 54 (longest 38 days). Every number below comes from the tracked ads, linked underneath.
| Metric | PetLab Co. | Smalls |
|---|---|---|
| Live ads tracked | 64 | 54 |
| Longest-running ad | 161 days | 38 days |
| Median days running | 69 days | 7 days |
| Dominant format | VIDEO (52/64) | VIDEO (43/54) |
| Most-used CTA | "Learn more" (41x) | "Shop now" (54x) |
| Landing domains | offers.thepetlabco.com, campaigns.thepetlabco.com, campaigns.petlabco.co.uk, campaigns.thepetlabco.ca, offers.petlabco.co.uk | smalls.com, hello.smalls.com |
PetLab Co.'s longest-running ads
All PetLab Co. ads →
161dVIDEONever Ignore Your Dog's Itching - Here's Why...
—funnel score
161dVIDEOWhy Do Dogs Eat Grass? Plus How To Help Them
—funnel score
161dVIDEOA More Active Dog Or Your Money-Back! 🐕
—funnel score
122dVIDEOWhat Your Dog's Paw Licking Really Means & How To Help
—funnel score
114dVIDEOWhy your dog keeps eating grass & how to help
—funnel score
106dVIDEOWhy Do Dogs Eat Grass? Plus How To Help Them
74/100funnel score
Smalls's longest-running ads
All Smalls ads →
38dIMAGEHuman-Grade Fresh Cat Food
59/100funnel score
37dVIDEOHuman-Grade Fresh Cat Food
70/100funnel score
37dVIDEOHuman-Grade Fresh Cat Food
78/100funnel score
25dVIDEOHuman-Grade Fresh Cat Food
70/100funnel score
25dVIDEOHuman-Grade Fresh Cat Food
63/100funnel score
25dVIDEOHuman-Grade Fresh Cat Food
60/100funnel score