Library/pet· ALL

Spot and Tango

Facebook · Instagram · Audience Network · Video

Active

All Spot and Tango ads & funnels →Meta Ad Library

Days running

69 days

Funnel score

75/100

Page speed

45/100

The ad

🚨 LIMITED TIME: Take 50% Off Your First Box 🚨 🥩100% whole food ingredients ✨Costs 40% less than fresh-frozen 🌱Fresh without the fridge 👩‍⚕️Vet-developed & customized 📦Made in the USA UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no mess, no mystery ingredients. Just real food, perfectly portioned, and ready to serve.

UnKibble — Try for 50% Off Today 🐶

Shop now

Angle: Convenience + Quality + Value - Fresh dog food without refrigeration at half the priceHook: Urgency + Discount (Limited time 50% off)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT

Visit landing page →

75/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 82M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition (fresh food at 40% less cost). The page is well-structured with strong visual hierarchy, compelling product photography, and multiple CTAs strategically placed. However, it suffers from a critical speed issue (45 PageSpeed score) that likely impacts conversion, and the mobile experience, while functional, could be more optimized. The offer clarity is excellent with specific pricing ($0.53/meal) and clear differentiation vs. frozen alternatives. Message match to the ad is strong, though the page emphasizes "UnKibble" branding more than the 50% discount prominently featured in the ad.

What this funnel does right. Steal these.

Trust signals: Multiple trust signals including vet endorsement (Dr. Stephanie Liff), media credibility badges, high review count, USDA meats callout, and risk-free 14-day trial guarantee.
Social proof: Page features 4.7/5 star rating (2,200+ reviews), 82M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), and a vet endorsement with photo and testimonial.
Offer clarity: Specific pricing ($0.53/meal), clear 40% savings comparison, and explicit 50% off banner at top make the offer unmistakable.
Call to action: Multiple prominent CTAs ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with clear visual hierarchy and strategic placement throughout the page.
Headline: Strong headline emphasizes the key benefit (human-grade quality) and addresses the primary pain point (affordability).
Mobile experience: Layout appears responsive and readable on mobile with stacked elements, though some sections could be more optimized for smaller screens.
Message match: Page strongly emphasizes the product and benefits but downplays the 50% discount headline from the ad; the discount is present but not the primary focus.

Where it's weak

Page speed: PageSpeed score of 45 is significantly below the 90+ benchmark, indicating serious performance issues that likely impact user experience and conversions.

Full breakdown

Call to action8/10

Multiple prominent CTAs ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE') with clear visual hierarchy and strategic placement throughout the page.

Page speed3/10

PageSpeed score of 45 is significantly below the 90+ benchmark, indicating serious performance issues that likely impact user experience and conversions.

Trust signals9/10

Multiple trust signals including vet endorsement (Dr. Stephanie Liff), media credibility badges, high review count, USDA meats callout, and risk-free 14-day trial guarantee.

Mobile experience7/10

Layout appears responsive and readable on mobile with stacked elements, though some sections could be more optimized for smaller screens.

Headline8/10

Strong headline emphasizes the key benefit (human-grade quality) and addresses the primary pain point (affordability).

Social proof9/10

Page features 4.7/5 star rating (2,200+ reviews), 82M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), and a vet endorsement with photo and testimonial.

Message match7/10

Page strongly emphasizes the product and benefits but downplays the 50% discount headline from the ad; the discount is present but not the primary focus.

Offer clarity9/10

Specific pricing ($0.53/meal), clear 40% savings comparison, and explicit 50% off banner at top make the offer unmistakable.

More ads from Spot and Tango

View all →

693dIMAGE

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

—funnel score

655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score