What's working in supplements ads in 2026
Formats, longevity, and calls to action that are working in supplements Facebook ads in 2026, derived from 489 verified live ads. Every pattern links to the real ads behind it.
Video carries supplements: 273 of 489 live ads are video
273 video vs 187 image ads among the supplements ads we verify as running. The longest-running video ads right now:
161 ads have run 90+ days, 9 over a year
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in supplements:
The calls to action that repeat: "Shop now", "Learn more", "Get offer"
CTA buttons used most across live supplements ads, with the longest-running ad behind each:
Behind the ads: 214 captured funnels, average funnel score 65/100
For these supplements ads we captured the landing page and scored it on the 8-point CRO checklist:
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We have scored 214 supplements landing pages behind ads like these, on 8 CRO factors each. Get the same 8 scores for your own page and see exactly where yours falls behind theirs.
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