What's working in supplements ads in 2026
Formats, longevity, and calls to action that are working in supplements Facebook ads in 2026, derived from 327 verified live ads. Every pattern links to the real ads behind it.
Video carries supplements: 168 of 327 live ads are video
168 video vs 142 image ads among the supplements ads we verify as running. The longest-running video ads right now:
73 ads have run 90+ days, 3 over a year
Longevity is the strongest working signal we track: an advertiser keeps paying only for ads that convert. The current longest runners in supplements:
The calls to action that repeat: "Shop now", "Learn more", "Get offer"
CTA buttons used most across live supplements ads, with the longest-running ad behind each:
Behind the ads: 222 captured funnels, average funnel score 61/100
For these supplements ads we captured the landing page and scored it on the 8-point CRO checklist:
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Niche hub
Best supplements Facebook ads
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The longest running supplements ads right now
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supplements landing page examples from live Facebook ads
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supplements video ad examples running right now
Advertiser
Transparent Labs Facebook ads
Advertiser
Legion Facebook ads
Compared
Transparent Labs vs Legion ads