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Spot and Tango

Instagram · Image

Active

All Spot and Tango ads & funnels →Meta Ad Library

Days running

693 days

Funnel score

64/100

Page speed

61/100

The ad

We have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇⁠ ⁠ P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad

Visit Instagram profile

Angle: Emotional connection through humor and pet personificationHook: Relatable question with curiosity gapFormat: Image-based social post with engagement prompt

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The funnel behind it

Offer: UnKibble is 50% off with code: STINSTAGRAM

Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This Instagram profile leverages strong social proof (204K followers, verified badge) and authentic dog-parent community engagement to build trust. However, the landing page experience is suboptimal for conversion: the ad promises a 50% discount with a specific code, but clicking through lands users on a general Instagram feed rather than a dedicated offer page. The vague CTA ("Visit Instagram profile") lacks urgency, and the discount code is buried in the ad text rather than prominently displayed. While the mobile experience is solid and the brand has good credibility, the friction between ad promise and landing page execution significantly hampers conversion potential. A dedicated landing page with the discount prominently featured would dramatically improve performance.

What this funnel does right. Steal these.

Trust signals: Verified Instagram account with 204K followers, professional branding, and authentic user-generated content from dog owners builds strong credibility.
Social proof: Strong social proof with 204K followers, verified badge, and user-generated content showing dogs enjoying the product across multiple posts.
Mobile experience: Instagram profile displays well on mobile with responsive grid layout, though the discount code is buried in the ad text rather than prominently featured.
Offer clarity: The discount offer (50% off UnKibble with code STINSTAGRAM) is mentioned in the ad text but not prominently displayed on the Instagram profile itself.

Where it's weak

Call to action: The CTA 'Visit Instagram profile' is vague and doesn't create urgency or clearly direct users toward the discount offer or purchase.
Message match: The ad emphasizes dog parent humor and community engagement, but the landing page is an Instagram profile feed rather than a dedicated offer page, creating friction in the conversion path.

Full breakdown

Call to action4/10

The CTA 'Visit Instagram profile' is vague and doesn't create urgency or clearly direct users toward the discount offer or purchase.

Page speed6/10

PageSpeed score of 61 indicates moderate performance; acceptable for social media but slower than ideal for conversion-focused pages.

Trust signals8/10

Verified Instagram account with 204K followers, professional branding, and authentic user-generated content from dog owners builds strong credibility.

Mobile experience7/10

Instagram profile displays well on mobile with responsive grid layout, though the discount code is buried in the ad text rather than prominently featured.

Headline6/10

The brand name 'Spot & Tango' is clear but generic; the tagline 'Spot & Tango' doesn't communicate the core value proposition of dog food/nutrition.

Social proof8/10

Strong social proof with 204K followers, verified badge, and user-generated content showing dogs enjoying the product across multiple posts.

Message match5/10

The ad emphasizes dog parent humor and community engagement, but the landing page is an Instagram profile feed rather than a dedicated offer page, creating friction in the conversion path.

Offer clarity7/10

The discount offer (50% off UnKibble with code STINSTAGRAM) is mentioned in the ad text but not prominently displayed on the Instagram profile itself.

More ads from Spot and Tango

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655dIMAGE

A little nap with your dog never hurt anyone! 🛌🐶⁠ ⁠ #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme

—funnel score