Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
Take 50% OFF your first trial + Personalized Plan for Your Pup! :🥩 Whole food ingredients ✨ Costs 40% less than frozen fresh 🌱 Fresh without the fridge 👩⚕️ Vet-developed & nutritionally complete 📦 Delivered to your door 🐾 Loved by picky eaters (and their humans) Made in the USA. Crafted in Allentown, PA. -- UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no scooping, no weird ingredients. Just real food, perfectly portioned, and ready when you are.
UnKibble — Try for 50% Off Today 🐶
Learn moreThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (vet endorsements, media mentions, 101M+ meals served, 4.7/5 star reviews) and clearly communicates the core value proposition (fresh dog food at 40% less cost than frozen alternatives). The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a moderate PageSpeed score of 54, which could impact mobile conversion rates. The mobile experience appears well-optimized with stacked layouts and touch-friendly CTAs, though the abundance of CTAs ("See Plans & Pricing," "Get Started," "Try UnKibble," "Take the Quiz") creates some decision friction. The offer clarity is strong with specific pricing ($0.53/meal) and clear differentiation vs. frozen fresh, though the multiple CTAs slightly dilute focus.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including veterinary endorsement with photo, USDA meats callout, 'Made in the USA' badge, media credibility logos, specific meal count (101M+), and detailed ingredient transparency.
- Social proof: Exceptional social proof including 4.7/5 stars (2,200+ reviews), 101M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
- Offer clarity: Specific pricing ($0.53/meal), clear 40% savings comparison, and explicit 50% off offer with risk-free 14-day trial are prominently displayed.
- Mobile experience: Mobile layout appears well-optimized with stacked content, readable text, appropriately sized buttons, and touch-friendly CTAs throughout the page.
- Headline: Main headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though somewhat generic compared to the more specific ad messaging.
- Message match: Page strongly aligns with ad messaging on 50% off, whole food ingredients, 40% savings vs. frozen, vet-developed, and personalized plans, though the page emphasizes the quiz/personalization flow more than the ad.
- Call to action: Multiple CTAs present ('Get Started,' 'See Plans & Pricing,' 'Try UnKibble,' 'Take the Quiz') with clear visual hierarchy, but the variety creates some decision friction rather than a single primary conversion path.
Where it's weak
- Page speed: PageSpeed score of 54 indicates moderate performance issues that could impact mobile user experience and conversion rates, particularly for slower connections.
Full breakdown
Multiple CTAs present ('Get Started,' 'See Plans & Pricing,' 'Try UnKibble,' 'Take the Quiz') with clear visual hierarchy, but the variety creates some decision friction rather than a single primary conversion path.
PageSpeed score of 54 indicates moderate performance issues that could impact mobile user experience and conversion rates, particularly for slower connections.
Strong trust signals including veterinary endorsement with photo, USDA meats callout, 'Made in the USA' badge, media credibility logos, specific meal count (101M+), and detailed ingredient transparency.
Mobile layout appears well-optimized with stacked content, readable text, appropriately sized buttons, and touch-friendly CTAs throughout the page.
Main headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though somewhat generic compared to the more specific ad messaging.
Exceptional social proof including 4.7/5 stars (2,200+ reviews), 101M+ meals served, media mentions (CNN, Forbes, USA Today, TechCrunch), vet endorsement from Dr. Stephanie Liff, and customer testimonial from Jess about solving digestive issues.
Page strongly aligns with ad messaging on 50% off, whole food ingredients, 40% savings vs. frozen, vet-developed, and personalized plans, though the page emphasizes the quiz/personalization flow more than the ad.
Specific pricing ($0.53/meal), clear 40% savings comparison, and explicit 50% off offer with risk-free 14-day trial are prominently displayed.
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179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.