Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
Take 50% OFF your first trial + Personalized Plan for Your Pup! :🥩 Whole food ingredients ✨ Costs 40% less than frozen fresh 🌱 Fresh without the fridge 👩⚕️ Vet-developed & nutritionally complete 📦 Delivered to your door 🐾 Loved by picky eaters (and their humans) Made in the USA. Crafted in Allentown, PA. -- UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no scooping, no weird ingredients. Just real food, perfectly portioned, and ready when you are.
UnKibble — Try for 50% Off Today 🐶
Learn moreThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (media mentions, 4.7/5 star ratings, vet endorsement, 81M+ meals served) and clearly communicates the core value proposition (fresh dog food at 40% less cost than frozen alternatives). The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a critical mobile optimization issue—the page appears to be designed primarily for desktop with potentially cramped mobile layouts—and the PageSpeed score of 49 is concerning for conversion rates. The messaging strongly aligns with the ad promise of 50% off and personalized plans, but the slow load time and mobile experience could significantly impact conversion performance.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals present: vet endorsement with credentials, media credibility badges, high review count and rating, 'Made in the USA' badge, risk-free 14-day trial, and free shipping guarantee.
- Social proof: Exceptional social proof including 4.7/5 star rating (2,200+ reviews), 81M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, and vet endorsement from Dr. Stephanie Liff.
- Message match: Strong alignment between ad messaging (50% off, personalized plans, whole food ingredients, vet-developed, made in USA) and page content which reinforces all these claims.
- Offer clarity: The 50% discount is prominently displayed at the top, and the value proposition (40% savings vs. fresh frozen) is clearly articulated with specific pricing examples ($0.53/meal for small dogs).
- Call to action: Multiple CTAs throughout the page ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') are prominent, action-oriented, and use contrasting blue buttons that stand out.
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it could be more specific about the 50% discount offer.
Where it's weak
- Page speed: PageSpeed score of 49 is significantly below the 90+ benchmark, indicating slow load times that will negatively impact user experience and conversion rates.
- Mobile experience: While the page appears to be responsive, the layout appears cramped on mobile with multiple full-width sections that may not optimize well for smaller screens, and the overall design seems desktop-first.
Full breakdown
Multiple CTAs throughout the page ('GET STARTED', 'TRY UNKIBBLE', 'SEE PLANS & PRICING') are prominent, action-oriented, and use contrasting blue buttons that stand out.
PageSpeed score of 49 is significantly below the 90+ benchmark, indicating slow load times that will negatively impact user experience and conversion rates.
Multiple trust signals present: vet endorsement with credentials, media credibility badges, high review count and rating, 'Made in the USA' badge, risk-free 14-day trial, and free shipping guarantee.
While the page appears to be responsive, the layout appears cramped on mobile with multiple full-width sections that may not optimize well for smaller screens, and the overall design seems desktop-first.
The headline 'Human-Grade Dog Food At An Affordable Price' is clear and benefit-driven, though it could be more specific about the 50% discount offer.
Exceptional social proof including 4.7/5 star rating (2,200+ reviews), 81M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial with photo, and vet endorsement from Dr. Stephanie Liff.
Strong alignment between ad messaging (50% off, personalized plans, whole food ingredients, vet-developed, made in USA) and page content which reinforces all these claims.
The 50% discount is prominently displayed at the top, and the value proposition (40% savings vs. fresh frozen) is clearly articulated with specific pricing examples ($0.53/meal for small dogs).
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
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179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.