Spot and Tango
Facebook · Instagram · Audience Network · Video
The ad
Take 50% OFF your first trial + Personalized Plan for Your Pup! :🥩 Whole food ingredients ✨ Costs 40% less than frozen fresh 🌱 Fresh without the fridge 👩⚕️ Vet-developed & nutritionally complete 📦 Delivered to your door 🐾 Loved by picky eaters (and their humans) Made in the USA. Crafted in Allentown, PA. -- UnKibble gives your dog the nutrition of fresh food—without the fridge, prep, or price tag. No thawing, no scooping, no weird ingredients. Just real food, perfectly portioned, and ready when you are.
UnKibble — Try for 50% Off Today 🐶
Learn moreThe funnel behind it
Offer: ENJOY 50% OFF - AUTOMATICALLY APPLIED AT CHECKOUT
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through multiple credibility signals (media mentions, vet endorsements, 4.7/5 star ratings, 103M+ meals served) and clearly communicates the core value proposition of fresh dog food at 40% less cost than frozen alternatives. The page effectively uses social proof with customer testimonials and expert validation. However, it suffers from a critical speed issue (40 PageSpeed score) that likely impacts conversion, and the mobile experience, while functional, could be more optimized for the small screen. The messaging strongly aligns with the ad promise of 50% off and personalized plans, though the primary CTA could be more action-oriented.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including USDA meats certification, vet-nutritionist development, veterinary endorsement, media credibility, customer reviews, risk-free 14-day trial, and free shipping guarantee.
- Social proof: Exceptional social proof with 4.7/5 star rating (2,200+ reviews), 103M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial, and vet endorsement from Dr. Stephanie Liff.
- Offer clarity: The 50% discount is prominently displayed at the top, and the 40% savings vs. frozen fresh is clearly quantified with specific pricing ($0.53/meal for small dogs).
- Headline: The headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core benefit, though it could be more specific about the discount or personalization angle.
- Message match: Strong alignment between ad promise (50% off, personalized plan, whole food ingredients, vet-developed) and page content, with the quiz-based personalization and risk-free trial clearly featured.
- Call to action: Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE', 'TAKE THE QUIZ') with good visual prominence in blue buttons, though 'GET STARTED' is somewhat generic.
- Mobile experience: The page appears responsive and readable on mobile with stacked layout, though some sections could benefit from better spacing and the overall experience feels slightly cramped.
Where it's weak
- Page speed: PageSpeed score of 40 indicates significant performance issues that will negatively impact user experience and conversion rates on mobile devices.
Full breakdown
Multiple CTAs present ('GET STARTED', 'SEE PLANS & PRICING', 'TRY UNKIBBLE', 'TAKE THE QUIZ') with good visual prominence in blue buttons, though 'GET STARTED' is somewhat generic.
PageSpeed score of 40 indicates significant performance issues that will negatively impact user experience and conversion rates on mobile devices.
Strong trust signals including USDA meats certification, vet-nutritionist development, veterinary endorsement, media credibility, customer reviews, risk-free 14-day trial, and free shipping guarantee.
The page appears responsive and readable on mobile with stacked layout, though some sections could benefit from better spacing and the overall experience feels slightly cramped.
The headline 'Human-Grade Dog Food At An Affordable Price' directly addresses the core benefit, though it could be more specific about the discount or personalization angle.
Exceptional social proof with 4.7/5 star rating (2,200+ reviews), 103M+ meals served, media mentions (CNN, Forbes, Good Housekeeping, USA Today, TechCrunch), customer testimonial, and vet endorsement from Dr. Stephanie Liff.
Strong alignment between ad promise (50% off, personalized plan, whole food ingredients, vet-developed) and page content, with the quiz-based personalization and risk-free trial clearly featured.
The 50% discount is prominently displayed at the top, and the 40% savings vs. frozen fresh is clearly quantified with specific pricing ($0.53/meal for small dogs).
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693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
256dCAROUSELSpot and Tango
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.