Spot and Tango
Facebook · Instagram · Audience Network · Carousel
The ad
🚨 Hurry To Get 50% Off Your 1st Order! 🐶 ✅ 100% fresh, human grade ingredients ✅ No mess to clean up ✅ Custom feeding plan ✅ No fridge needed
Spot and Tango
Shop nowThe funnel behind it
Offer: 50% Off + Free Custom Scoop on First Order | Trials starting at $15.34 + FREE Shipping
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-constructed landing page with strong offer clarity, excellent social proof, and multiple trust signals. The page effectively communicates the value proposition (fresh, personalized, convenient dog food) and supports it with credible third-party validation and customer testimonials. The discount offer is prominent and the CTAs are well-distributed throughout. However, the PageSpeed score of 55 is a significant weakness that could negatively impact conversion rates, particularly on mobile devices. The page would benefit from image optimization and lazy loading to improve load times. Message match between ad and landing page is strong, with all ad claims substantiated on the page.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: USDA certification, AAFCO compliant, vet-developed, made in USA, refundable trial guarantee, free shipping, happy pup guarantee. Media mentions (Forbes, CNN, CNET, USA Today). Detailed ingredient sourcing and process transparency. Vet credentials shown.
- Social proof: Excellent social proof: 2,000+ reviews with star ratings, featured in Forbes/USA Today/CNET/CNN, 87% positive wellbeing changes, 85% better poops, 85% less picky, 81% more energy. Multiple customer testimonials with photos. Trustpilot rating (2,605 reviews) shown.
- Offer clarity: 50% off first order is prominently displayed at top with yellow banner. Trial pricing ($15.34 + free shipping) clearly stated. Multiple flavor options visible. Offer is unambiguous.
- Call to action: Multiple CTAs present: 'BUY NOW', 'TRY UNKIBBLE', 'BUILD MY TRIAL BOX', 'CUSTOMIZE MY PLAN', 'GET STARTED'. Primary CTAs are prominent and action-oriented. Good variety for different user intents.
- Mobile experience: Page appears mobile-responsive with stacked layout. CTAs are large and tappable. Images scale appropriately. Navigation is clean. Minor: some text density in comparison charts could be optimized for mobile viewing.
- Message match: Ad promises 50% off, fresh ingredients, custom plan, no fridge needed. Landing page delivers on all points: discount visible, emphasizes fresh/human-grade ingredients, personalized plans, Fresh Dry™ technology explained. Strong alignment.
- Headline: Brand name 'Spot & Tango' is clear but generic. UnKibble™ subheading 'The Only Fresh Dry™ Food for Dogs' is more compelling. Could be stronger with benefit-driven primary headline.
Where it's weak
- Page speed: PageSpeed score of 55 is below optimal (target 75+). This is concerning for conversion rates—slow pages increase bounce rates. Multiple high-res images and content sections likely contributing to slower load times.
Full breakdown
Multiple CTAs present: 'BUY NOW', 'TRY UNKIBBLE', 'BUILD MY TRIAL BOX', 'CUSTOMIZE MY PLAN', 'GET STARTED'. Primary CTAs are prominent and action-oriented. Good variety for different user intents.
PageSpeed score of 55 is below optimal (target 75+). This is concerning for conversion rates—slow pages increase bounce rates. Multiple high-res images and content sections likely contributing to slower load times.
Strong trust signals: USDA certification, AAFCO compliant, vet-developed, made in USA, refundable trial guarantee, free shipping, happy pup guarantee. Media mentions (Forbes, CNN, CNET, USA Today). Detailed ingredient sourcing and process transparency. Vet credentials shown.
Page appears mobile-responsive with stacked layout. CTAs are large and tappable. Images scale appropriately. Navigation is clean. Minor: some text density in comparison charts could be optimized for mobile viewing.
Brand name 'Spot & Tango' is clear but generic. UnKibble™ subheading 'The Only Fresh Dry™ Food for Dogs' is more compelling. Could be stronger with benefit-driven primary headline.
Excellent social proof: 2,000+ reviews with star ratings, featured in Forbes/USA Today/CNET/CNN, 87% positive wellbeing changes, 85% better poops, 85% less picky, 81% more energy. Multiple customer testimonials with photos. Trustpilot rating (2,605 reviews) shown.
Ad promises 50% off, fresh ingredients, custom plan, no fridge needed. Landing page delivers on all points: discount visible, emphasizes fresh/human-grade ingredients, personalized plans, Fresh Dry™ technology explained. Strong alignment.
50% off first order is prominently displayed at top with yellow banner. Trial pricing ($15.34 + free shipping) clearly stated. Multiple flavor options visible. Offer is unambiguous.
More ads from Spot and Tango
View all →
693dIMAGEWe have names for our dogs, but what do they call us? 🤔 Comment your given names below! 👇 P.S. UnKibble is 50% off with code: STINSTAGRAM 🤫 👀 #dogmemes #dogparent #doglover #dogs #dogsofinstagram #dogmom #dogdad
655dIMAGEA little nap with your dog never hurt anyone! 🛌🐶 #dogmemes #funnydogs #dogparent #doglover #dogs #dogsofinstagram #doglife #kermit #kermitmeme #dogmeme
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
179dVIDEOUnKibble — Try for 50% Off Today 🐶
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.