Prose
Facebook · Instagram · Messenger · Video
The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page demonstrates strong messaging alignment and clear offer communication, but is severely hampered by poor technical performance. The 33 PageSpeed score is a critical issue that likely causes significant bounce rates. The design is mobile-friendly and the CTA is prominent, but the page lacks visible social proof elements (reviews, testimonials) that were promised in the ad. The subscription requirement, while disclosed, could be emphasized more clearly to manage expectations. Primary opportunity: fix performance issues immediately, then add visible customer reviews/testimonials to the landing page.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad and landing page. Both emphasize 60% off, free gift, subscription model, and custom haircare positioning.
- Call to action: Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. Good visual hierarchy.
- Mobile experience: Mobile-optimized layout with full-width image, readable text, and accessible CTA button. Good spacing and touch-friendly design.
- Headline: Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
- Offer clarity: 60% off + free gift is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
- Trust signals: Prose branding is established. 'The Prose Promise' and review mentions build credibility. Could benefit from security badges, guarantees, or customer testimonials on landing page.
- Social proof: Ad mentions 600k+ 5-star reviews and 'The Prose Promise' guarantee. Landing page shows product image but lacks visible review count or testimonials.
Where it's weak
- Page speed: PageSpeed score of 33 is critically poor. Slow load times significantly harm conversion rates and user experience, especially on mobile.
Full breakdown
Clear 'UNLOCK OFFER' button with high contrast. Action-oriented and prominent. Good visual hierarchy.
PageSpeed score of 33 is critically poor. Slow load times significantly harm conversion rates and user experience, especially on mobile.
Prose branding is established. 'The Prose Promise' and review mentions build credibility. Could benefit from security badges, guarantees, or customer testimonials on landing page.
Mobile-optimized layout with full-width image, readable text, and accessible CTA button. Good spacing and touch-friendly design.
Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
Ad mentions 600k+ 5-star reviews and 'The Prose Promise' guarantee. Landing page shows product image but lacks visible review count or testimonials.
Excellent alignment between ad and landing page. Both emphasize 60% off, free gift, subscription model, and custom haircare positioning.
60% off + free gift is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
More ads from Prose
View all →Skin concerns? Get personal
60% Off Custom Haircare
Complimentary Skincare Starter Set
18dVIDEOGet 60% OFF custom haircare from Prose
18dVIDEOGet 60% OFF custom haircare from Prose
18dVIDEOGet 60% OFF custom haircare from Prose
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.