Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Tallow & Honey Balm - $180/year (vs $3,000/year for fillers). 100% natural, cumulative results, 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured product landing page with strong message-to-ad alignment and compelling social proof. The page effectively positions tallow + honey balm as a natural alternative to expensive cosmetic procedures by explaining the science (bioidentical fatty acid profile, skin barrier penetration) and showing real results through before/after photos and a detailed week-by-week timeline. The testimonial from Amanda (45) with specific metrics ($3K spent previously, 10-year younger appearance) is highly credible. However, the page has two significant weaknesses: (1) PageSpeed score of 52 is poor and will hurt conversions through increased bounce rates, and (2) the primary CTA 'Learn more' is generic and weak for a product page that's already providing detailed information—it should be more action-oriented like 'Get Your Jar Today' to drive immediate purchases. The page also lacks third-party trust signals (certifications, review counts, established brand credentials). The mobile experience appears functional but could be optimized. Overall, this is a high-intent page with good copy and proof, but technical performance and CTA optimization are holding it back from being excellent.
What this funnel does right. Steal these.
- Social proof: Strong social proof: Named testimonial from Amanda (45 years old) with specific claim ($3,000 spent, results in 4 months, husband says 10 years younger). Multiple before/after photos at different timepoints (Week 0, 6, 12). Week-by-week transformation timeline with customer quotes. Lacks review count/star ratings or third-party verification badges.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes simplicity (try almost nothing), bioidentical formula, and results. Page delivers on all fronts with detailed explanation of why tallow works, comparison to Botox/retinol, ingredient breakdown, and transformation timeline. Audience (women 40+) matches perfectly.
- Offer clarity: Clear value proposition: tallow + honey balm as alternative to expensive treatments. Specific claims (wrinkles reduced, 10 years younger appearance, $180/year vs $3000/year). 30-day money-back guarantee adds clarity. Minor: pricing not prominently displayed on landing page itself.
- Trust signals: Good trust signals: specific ingredient sourcing (grass-fed, grass-finished cattle, no hormones/antibiotics), scientific explanation of skin penetration, named customer testimonial with age, detailed transformation timeline, 30-day money-back guarantee. Missing: company credentials, third-party certifications, customer review count, privacy policy link visibility, established brand history.
- Mobile experience: Page appears mobile-responsive with readable text and stacked layouts. Images scale appropriately. Before/after comparisons are viewable on mobile. Minor: some comparison charts (nutrient bars) may be small on mobile. No obvious mobile-breaking elements detected in visible sections.
- Headline: Ad headline 'Restore Your Skin in 3 Weeks!' is benefit-driven and creates urgency. Page headline 'The Bioidentical Secret That's Replacing Botox and Retinol for Women Over 40' is longer but highly specific to target audience. Both work well together but could be more aligned.
Where it's weak
- Page speed: PageSpeed score of 52 is below acceptable threshold (target 75+). This is a significant issue for conversion - slow pages increase bounce rate and reduce trust. Heavy image content (multiple before/afters, comparison graphics) likely contributing factor. Needs optimization.
Full breakdown
CTA is 'Learn more' - generic and weak for a product page. Should be more action-oriented ('Get Your Jar Today', 'Start Your Transformation', 'Claim Your Jar'). Page does mention 'Get your jar today' in body copy but primary CTA button appears generic. No urgency modifiers (limited stock, today only, etc.).
PageSpeed score of 52 is below acceptable threshold (target 75+). This is a significant issue for conversion - slow pages increase bounce rate and reduce trust. Heavy image content (multiple before/afters, comparison graphics) likely contributing factor. Needs optimization.
Good trust signals: specific ingredient sourcing (grass-fed, grass-finished cattle, no hormones/antibiotics), scientific explanation of skin penetration, named customer testimonial with age, detailed transformation timeline, 30-day money-back guarantee. Missing: company credentials, third-party certifications, customer review count, privacy policy link visibility, established brand history.
Page appears mobile-responsive with readable text and stacked layouts. Images scale appropriately. Before/after comparisons are viewable on mobile. Minor: some comparison charts (nutrient bars) may be small on mobile. No obvious mobile-breaking elements detected in visible sections.
Ad headline 'Restore Your Skin in 3 Weeks!' is benefit-driven and creates urgency. Page headline 'The Bioidentical Secret That's Replacing Botox and Retinol for Women Over 40' is longer but highly specific to target audience. Both work well together but could be more aligned.
Strong social proof: Named testimonial from Amanda (45 years old) with specific claim ($3,000 spent, results in 4 months, husband says 10 years younger). Multiple before/after photos at different timepoints (Week 0, 6, 12). Week-by-week transformation timeline with customer quotes. Lacks review count/star ratings or third-party verification badges.
Excellent alignment between ad and landing page. Ad emphasizes simplicity (try almost nothing), bioidentical formula, and results. Page delivers on all fronts with detailed explanation of why tallow works, comparison to Botox/retinol, ingredient breakdown, and transformation timeline. Audience (women 40+) matches perfectly.
Clear value proposition: tallow + honey balm as alternative to expensive treatments. Specific claims (wrinkles reduced, 10 years younger appearance, $180/year vs $3000/year). 30-day money-back guarantee adds clarity. Minor: pricing not prominently displayed on landing page itself.
More ads from Based Supplies
View all →
438dIMAGERestore Your Skin in 3 Weeks!
437dIMAGERestore Your Skin in 3 Weeks!
437dIMAGEThe All-in-One Skincare Solution!
322dIMAGERestore Your Skin in 3 Weeks!
317dIMAGERestore Your Skin in 3 Weeks!
303dVIDEORestore Your Skin in 3 Weeks!
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.