Library/beauty· US

Based Supplies

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Days running

95 days

Funnel score

63/100

Page speed

52/100

The ad

We made way too much Tallow & Honey Balm. Our warehouse is overflowing and our accountant isn't happy — so instead of letting it sit, we're doing something we've never done: Buy 2 jars, get 1 FREE. Buy 3 jars, get 2 FREE. Same grass-fed tallow. Same raw honey. Same balm that replaced every lotion, cream, and serum in your cabinet. Once the shelves are cleared, this deal is gone. Shop Now before our accountant changes his mind.

Restore Your Skin in 3 Weeks!

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Angle: Scarcity + Overstock ClearanceHook: Problem Statement (Warehouse Overstock)Format: Image Ad

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The funnel behind it

Offer: Buy 2 jars, get 1 FREE. Buy 3 jars, get 2 FREE. Limited inventory—once shelves are cleared, this deal is gone.

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63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has solid foundational trust and social proof but suffers from critical message-to-page misalignment and poor technical performance. The ad promises an urgent warehouse clearance sale with specific bundle discounts; the landing page delivers educational content about product benefits. The ad headline ('Restore Your Skin in 3 Weeks') doesn't match page messaging, creating cognitive dissonance. PageSpeed score of 52 is problematic—expect 20-30% higher bounce rates. The CTA mismatch ('Learn more' vs 'Check Availability') further dilutes conversion intent. Strengths include excellent social proof (1,897 reviews, credible logos, real testimonials) and clear product positioning. To improve: (1) Create a dedicated discount/offer landing page matching ad copy, (2) Optimize page speed (target 75+), (3) Align CTAs across ad and page, (4) Move social proof higher, (5) Add urgency messaging matching the ad's scarcity angle, (6) Include visible pricing/discount details above fold.

What this funnel does right. Steal these.

Trust signals: Strong trust signals: Logos from National Library of Medicine, Healthline, Mayo Clinic, Medical News Today, Women's Health, ScienceDirect. Real customer testimonials with photos. Glass jar packaging (eco-friendly). Transparent ingredient sourcing (grass-fed tallow, organic honey). However, no money-back guarantee or return policy visible on page.
Offer clarity: Bundle discount offer is crystal clear (Buy 2 get 1 FREE, Buy 3 get 2 FREE). Urgency messaging ('once shelves are cleared') reinforces scarcity. However, landing page doesn't prominently feature the exact discount offer from the ad—requires scrolling to find pricing details.
Mobile experience: Layout appears responsive and readable on mobile. Text is legible, images scale well, CTAs are tappable. However, dense text blocks could be better chunked for mobile scanning. No obvious mobile-specific optimizations (e.g., sticky CTA bar).
Social proof: Strong social proof present: 4.8★ rating with 1,897 reviews, customer testimonials with photos, and quotes from real users (Amanda, Samantha, Marissa, etc.). However, testimonials are small and appear only at bottom of page—should be higher for faster impact.

Where it's weak

Page speed: PageSpeed score of 52 is below acceptable threshold (target: 75+). Slow load time will increase bounce rate, especially on mobile. Multiple high-res images and lack of optimization are likely culprits. This significantly impacts conversion potential.
Call to action: Ad CTA is 'Learn more' (soft), but landing page primary CTA is 'Check Availability' (green button, appears twice). Mismatch between ad CTA and page CTA. Button placement is good but could be more prominent above fold. No urgency-driven CTA text matching the 'limited inventory' ad message.
Message match: Significant disconnect: Ad emphasizes warehouse overstock/urgency/bundle deals; landing page focuses on product benefits and ingredients. Ad headline promises '3 weeks' results; page doesn't mention timeline. Ad CTA 'Learn more' doesn't match page CTA 'Check Availability.' Audience expects discount offer, lands on educational content.

Full breakdown

Call to action5/10

Ad CTA is 'Learn more' (soft), but landing page primary CTA is 'Check Availability' (green button, appears twice). Mismatch between ad CTA and page CTA. Button placement is good but could be more prominent above fold. No urgency-driven CTA text matching the 'limited inventory' ad message.

Page speed4/10

PageSpeed score of 52 is below acceptable threshold (target: 75+). Slow load time will increase bounce rate, especially on mobile. Multiple high-res images and lack of optimization are likely culprits. This significantly impacts conversion potential.

Trust signals8/10

Strong trust signals: Logos from National Library of Medicine, Healthline, Mayo Clinic, Medical News Today, Women's Health, ScienceDirect. Real customer testimonials with photos. Glass jar packaging (eco-friendly). Transparent ingredient sourcing (grass-fed tallow, organic honey). However, no money-back guarantee or return policy visible on page.

Mobile experience7/10

Layout appears responsive and readable on mobile. Text is legible, images scale well, CTAs are tappable. However, dense text blocks could be better chunked for mobile scanning. No obvious mobile-specific optimizations (e.g., sticky CTA bar).

Headline6/10

Ad headline 'Restore Your Skin in 3 Weeks!' is benefit-driven but vague. Landing page headline 'One Jar, Countless Benefits' is different and less compelling. Mismatch between ad promise (3-week results) and page messaging creates friction.

Social proof7/10

Strong social proof present: 4.8★ rating with 1,897 reviews, customer testimonials with photos, and quotes from real users (Amanda, Samantha, Marissa, etc.). However, testimonials are small and appear only at bottom of page—should be higher for faster impact.

Message match5/10

Significant disconnect: Ad emphasizes warehouse overstock/urgency/bundle deals; landing page focuses on product benefits and ingredients. Ad headline promises '3 weeks' results; page doesn't mention timeline. Ad CTA 'Learn more' doesn't match page CTA 'Check Availability.' Audience expects discount offer, lands on educational content.

Offer clarity8/10

Bundle discount offer is crystal clear (Buy 2 get 1 FREE, Buy 3 get 2 FREE). Urgency messaging ('once shelves are cleared') reinforces scarcity. However, landing page doesn't prominently feature the exact discount offer from the ad—requires scrolling to find pricing details.