Cirkul
Facebook · Instagram · Messenger · Page Like
The ad
96% of People Say they are Drinking More Water With Cirkul! Fight Dehydration with 150+ Flavors.
The funnel behind it
Offer: Mystery offer (unrevealed - requires pain point selection)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a mystery offer gamification strategy that creates engagement friction. While the modal is mobile-friendly and uses social proof from the ad, the critical issues are: (1) No actual offer is revealed, creating uncertainty, (2) Severe PageSpeed performance (30/100) will cause abandonment, (3) Missing positive CTA button forces users to either guess or exit, (4) Disconnect between ad's flavor/hydration messaging and page's mystery unlock focus. The negative 'No thanks' CTA is a dark pattern that may backfire on trust. Recommend: transparent offer display, CTA button, and urgent PageSpeed optimization.
What this funnel does right. Steal these.
- Mobile experience: Modal is well-formatted for mobile with stacked buttons and readable text. Good responsive design for the popup experience.
- Headline: Clear and attention-grabbing 'Unlock Your MYSTERY OFFER' headline, but mystery format may reduce conversion intent compared to transparent offers.
- Social proof: Ad mentions '96% of People Say they are Drinking More Water' which is strong social proof, but this stat is not visible on the landing page modal itself.
Where it's weak
- Page speed: PageSpeed score of 30 is critically poor. Slow load times will significantly impact conversion rates and user experience.
- Call to action: No clear primary CTA button visible in modal. 'No thanks, I don't like freebies' is a negative CTA that discourages engagement. Missing positive action button.
- Trust signals: Mystery offer approach may reduce trust. No visible discount percentage, no clear terms, and 'No thanks' option suggests pressure tactics. Cirkul branding present but offer legitimacy unclear.
Full breakdown
No clear primary CTA button visible in modal. 'No thanks, I don't like freebies' is a negative CTA that discourages engagement. Missing positive action button.
PageSpeed score of 30 is critically poor. Slow load times will significantly impact conversion rates and user experience.
Mystery offer approach may reduce trust. No visible discount percentage, no clear terms, and 'No thanks' option suggests pressure tactics. Cirkul branding present but offer legitimacy unclear.
Modal is well-formatted for mobile with stacked buttons and readable text. Good responsive design for the popup experience.
Clear and attention-grabbing 'Unlock Your MYSTERY OFFER' headline, but mystery format may reduce conversion intent compared to transparent offers.
Ad mentions '96% of People Say they are Drinking More Water' which is strong social proof, but this stat is not visible on the landing page modal itself.
Ad emphasizes '150+ Flavors' and hydration benefits, but landing page focuses on mystery offer unlock mechanism rather than flavor variety or hydration benefits.
Mystery offer is vague and requires selection of pain points to unlock. The actual offer/discount is never revealed in the modal, creating uncertainty about value proposition.
More ads from Cirkul
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62dVIDEOwe love a roadtrip!! which of course means snacks, beautiful chaos & making sure everyone stays hydrated🤭 we’ve been loving these new ready-to-drink @drinkcirkul Water bottles because they make it SO easy. just grab your favorite flavor and go🧚🏼♀️you can GET UP TO SIX DRINKS from the same bottle (depending on the flavor dial setting), plus you can adjust the flavor which the kids think is the coolest thing ever.l it’s become part of our routine anytime we’re on the move! To get Cirkul Water head to your local @walmart 💙#CirkulPartner
20dVIDEO💧 The must-have hydration find at Walmart right now is Cirkul and I am so obsessed with this thing! The Cirkul All-Day StrawSip Tumbler is a 40oz double-wall insulated tumbler with a comfort-grip handle and the most genius flavor system I have ever seen! Here’s how it works: fill it with water, fasten your Sip flavor cartridge, dial your flavor intensity, snap the cap back, and drink! 😍 Zero calories, no sugar, no artificial colors - just bold personalized flavor with every single sip! Choose from 150+ flavors including LifeSip with B vitamins, GoSip with caffeine, and FitSip with electrolytes for an extra boost! 🥳 You can find it in the tumbler aisle at Walmart for just $30! @drinkcirkul @walmart #CirkulPartner #walmartfinds #walmart
5dVIDEOKids drink more water when they pick the taste. With Cirkul they twist the dial for more or less flavor and swap cartridges in seconds. No powder mess. Zero sugar option.
5dVIDEOSave Up to 20% + Extra 30% Off
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