Cirkul
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The ad
we love a roadtrip!! which of course means snacks, beautiful chaos & making sure everyone stays hydrated🤭 we’ve been loving these new ready-to-drink @drinkcirkul Water bottles because they make it SO easy. just grab your favorite flavor and go🧚🏼♀️you can GET UP TO SIX DRINKS from the same bottle (depending on the flavor dial setting), plus you can adjust the flavor which the kids think is the coolest thing ever.l it’s become part of our routine anytime we’re on the move! To get Cirkul Water head to your local @walmart 💙#CirkulPartner
Shop nowThe funnel behind it
Offer: Search your favorite flavors!
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well by providing a clear store locator with an interactive map and extensive list of Walmart locations, directly supporting the ad's call to visit local retailers. However, it performs poorly on conversion optimization: the headline is generic back-to-school messaging unrelated to the ad's roadtrip/hydration narrative, the page lacks social proof (no reviews, testimonials, or user-generated content), page speed is critically slow at 30/100, and the mobile experience appears cramped with a large map taking up valuable real estate. The offer clarity is weak—there's no visible promotion or incentive to drive immediate action beyond "shop now."
Where it's weak
- Social proof: No customer reviews, testimonials, ratings, or user-generated content visible anywhere on the page.
- Page speed: PageSpeed score of 30/100 indicates critically slow loading performance that will frustrate users and increase bounce rates.
- Mobile experience: The interactive map dominates the mobile viewport, pushing location listings far down and creating a poor mobile user experience.
- Headline: The headline 'SHOP CIRKUL'S BACK-TO-SCHOOL MUST HAVES!' is generic and doesn't connect to the ad's roadtrip/hydration messaging.
- Message match: The ad emphasizes roadtrips, family fun, and flavor customization, but the page is purely a store locator with no lifestyle messaging or product benefits.
- Offer clarity: No visible discount, promotion, or specific offer details are presented; the page only shows a generic search prompt without incentive.
- Trust signals: Walmart branding and multiple verified locations provide some trust, but lack of reviews, security badges, or brand credentials weakens credibility.
Full breakdown
The 'Shop Now' button is prominent and blue, but it's unclear what action it triggers from a store locator page.
PageSpeed score of 30/100 indicates critically slow loading performance that will frustrate users and increase bounce rates.
Walmart branding and multiple verified locations provide some trust, but lack of reviews, security badges, or brand credentials weakens credibility.
The interactive map dominates the mobile viewport, pushing location listings far down and creating a poor mobile user experience.
The headline 'SHOP CIRKUL'S BACK-TO-SCHOOL MUST HAVES!' is generic and doesn't connect to the ad's roadtrip/hydration messaging.
No customer reviews, testimonials, ratings, or user-generated content visible anywhere on the page.
The ad emphasizes roadtrips, family fun, and flavor customization, but the page is purely a store locator with no lifestyle messaging or product benefits.
No visible discount, promotion, or specific offer details are presented; the page only shows a generic search prompt without incentive.
More ads from Cirkul
View all →96% of People Say they are Drinking More Water With Cirkul! Fight Dehydration with 150+ Flavors.
20dVIDEO💧 The must-have hydration find at Walmart right now is Cirkul and I am so obsessed with this thing! The Cirkul All-Day StrawSip Tumbler is a 40oz double-wall insulated tumbler with a comfort-grip handle and the most genius flavor system I have ever seen! Here’s how it works: fill it with water, fasten your Sip flavor cartridge, dial your flavor intensity, snap the cap back, and drink! 😍 Zero calories, no sugar, no artificial colors - just bold personalized flavor with every single sip! Choose from 150+ flavors including LifeSip with B vitamins, GoSip with caffeine, and FitSip with electrolytes for an extra boost! 🥳 You can find it in the tumbler aisle at Walmart for just $30! @drinkcirkul @walmart #CirkulPartner #walmartfinds #walmart
5dVIDEOKids drink more water when they pick the taste. With Cirkul they twist the dial for more or less flavor and swap cartridges in seconds. No powder mess. Zero sugar option.
5dVIDEOSave Up to 20% + Extra 30% Off
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.