Cirkul
Facebook · Instagram · Messenger · Video
The ad
Why make the switch over to Cirkul? Here are a few of the MANY reasons: ✅ 96% of People Say they are drinking more water With Cirkul! ✅ Healthy Alternative to Soda ✅ No Sugar ✅ Zero Calories ✅ No Artificial Colors Fight Dehydration with 150+ Flavors.
Save Up to 20% + Extra 30% Off
Shop nowThe funnel behind it
Offer: Save Up to 20% + Extra 30% Off
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This campaign suffers from a critical message-to-page mismatch and severe performance issues. The ad promises a discount-driven offer with product benefits, but the landing page intercepts users with a personality quiz before revealing the offer. The PageSpeed score of 27 is catastrophic—users will abandon before the page fully loads. The quiz approach may work for engagement metrics but creates friction in the conversion funnel. The page lacks trust signals and social proof beyond the ad's 96% stat. To improve: (1) Eliminate or minimize the quiz gate, (2) Show the discount offer immediately, (3) Optimize page speed urgently, (4) Add customer reviews and trust badges, (5) Align page content with ad messaging about product benefits and savings.
What this funnel does right. Steal these.
- Mobile experience: Modal is responsive and touch-friendly. Yellow buttons are large and tappable. Layout adapts well to mobile viewport, though the quiz interaction may feel lengthy on small screens.
- Headline: Strong discount messaging with stacked savings (20% + 30%) is compelling and attention-grabbing. However, 'mystery offer' framing adds unnecessary friction.
- Social proof: Ad includes strong stat (96% drinking more water), but landing page lacks reviews, testimonials, or user-generated content to reinforce credibility.
Where it's weak
- Page speed: PageSpeed score of 27 is critically poor. Slow load times will cause high bounce rates, especially on mobile. This severely impacts conversion potential.
- Trust signals: Cirkul branding is present, but page lacks trust signals: no security badges, customer reviews, guarantees, or company credentials visible. Quiz-gate feels like a data-harvesting tactic rather than value-add.
- Message match: Significant disconnect: Ad emphasizes discount savings and product benefits (96% stat, flavors, health claims), but landing page leads with a personality quiz about hydration habits rather than showcasing the offer or product.
Full breakdown
'Shop now' is clear and action-oriented, but the page uses a quiz-style interaction gate ('Unlock Your Mystery Offer') that delays conversion and may increase abandonment.
PageSpeed score of 27 is critically poor. Slow load times will cause high bounce rates, especially on mobile. This severely impacts conversion potential.
Cirkul branding is present, but page lacks trust signals: no security badges, customer reviews, guarantees, or company credentials visible. Quiz-gate feels like a data-harvesting tactic rather than value-add.
Modal is responsive and touch-friendly. Yellow buttons are large and tappable. Layout adapts well to mobile viewport, though the quiz interaction may feel lengthy on small screens.
Strong discount messaging with stacked savings (20% + 30%) is compelling and attention-grabbing. However, 'mystery offer' framing adds unnecessary friction.
Ad includes strong stat (96% drinking more water), but landing page lacks reviews, testimonials, or user-generated content to reinforce credibility.
Significant disconnect: Ad emphasizes discount savings and product benefits (96% stat, flavors, health claims), but landing page leads with a personality quiz about hydration habits rather than showcasing the offer or product.
Discount offer (20% + 30% off) is clear in headline, but 'mystery offer' on page creates confusion. The actual offer mechanics aren't fully transparent until interaction.
More ads from Cirkul
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62dVIDEOwe love a roadtrip!! which of course means snacks, beautiful chaos & making sure everyone stays hydrated🤭 we’ve been loving these new ready-to-drink @drinkcirkul Water bottles because they make it SO easy. just grab your favorite flavor and go🧚🏼♀️you can GET UP TO SIX DRINKS from the same bottle (depending on the flavor dial setting), plus you can adjust the flavor which the kids think is the coolest thing ever.l it’s become part of our routine anytime we’re on the move! To get Cirkul Water head to your local @walmart 💙#CirkulPartner
96% of People Say they are Drinking More Water With Cirkul! Fight Dehydration with 150+ Flavors.
20dVIDEO💧 The must-have hydration find at Walmart right now is Cirkul and I am so obsessed with this thing! The Cirkul All-Day StrawSip Tumbler is a 40oz double-wall insulated tumbler with a comfort-grip handle and the most genius flavor system I have ever seen! Here’s how it works: fill it with water, fasten your Sip flavor cartridge, dial your flavor intensity, snap the cap back, and drink! 😍 Zero calories, no sugar, no artificial colors - just bold personalized flavor with every single sip! Choose from 150+ flavors including LifeSip with B vitamins, GoSip with caffeine, and FitSip with electrolytes for an extra boost! 🥳 You can find it in the tumbler aisle at Walmart for just $30! @drinkcirkul @walmart #CirkulPartner #walmartfinds #walmart
5dVIDEOKids drink more water when they pick the taste. With Cirkul they twist the dial for more or less flavor and swap cartridges in seconds. No powder mess. Zero sugar option.
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