Prose
Facebook · Instagram · Messenger · Video
The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ hair care products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well with clear visual hierarchy, compelling offer presentation (60% off + free gift), and strong mobile optimization with a clean, centered layout. However, it suffers from poor page speed (28/100), weak social proof (no customer testimonials or review counts visible on the page itself), and the offer clarity is somewhat muddled by the subscription requirement buried in small text. The message match is good—the ad promises 60% off and the page delivers—but the lack of trust signals and slow load time significantly undermine conversion potential.
What this funnel does right. Steal these.
- Mobile experience: Responsive design with centered layout, large touch targets, and optimized spacing makes this highly mobile-friendly.
- Message match: Excellent alignment between ad promise (60% off + free gift) and landing page offer; the visual beach bag imagery also matches the ad's gift promise.
- Call to action: High-contrast dark button with clear action text 'UNLOCK OFFER' is prominent and clickable, though could be more specific (e.g., 'Claim 60% Off').
- Headline: Clear, benefit-driven headline that directly communicates the core offer with strong visual emphasis on the discount.
- Offer clarity: The 60% off + free gift offer is prominently displayed, but the subscription requirement and conditions are relegated to small text below the CTA.
Where it's weak
- Page speed: PageSpeed score of 28/100 indicates severe performance issues that will cause abandonment and poor user experience.
- Social proof: No customer testimonials, reviews, or social proof visible on this modal—a significant missed opportunity given the ad mentions 600,000+ 5-star reviews.
- Trust signals: Limited trust signals; no visible security badges, guarantees, or customer reviews on the page itself, though 'The Prose Promise' is mentioned in the ad.
Full breakdown
High-contrast dark button with clear action text 'UNLOCK OFFER' is prominent and clickable, though could be more specific (e.g., 'Claim 60% Off').
PageSpeed score of 28/100 indicates severe performance issues that will cause abandonment and poor user experience.
Limited trust signals; no visible security badges, guarantees, or customer reviews on the page itself, though 'The Prose Promise' is mentioned in the ad.
Responsive design with centered layout, large touch targets, and optimized spacing makes this highly mobile-friendly.
Clear, benefit-driven headline that directly communicates the core offer with strong visual emphasis on the discount.
No customer testimonials, reviews, or social proof visible on this modal—a significant missed opportunity given the ad mentions 600,000+ 5-star reviews.
Excellent alignment between ad promise (60% off + free gift) and landing page offer; the visual beach bag imagery also matches the ad's gift promise.
The 60% off + free gift offer is prominently displayed, but the subscription requirement and conditions are relegated to small text below the CTA.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.