Library/beauty· US

Based Supplies

Facebook · Instagram · Audience Network · Video

Active

All Based Supplies ads & funnels →Visit site Meta Ad Library

Days running

19 days

Funnel score

71/100

Page speed

61/100

The ad

Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄

Restore Your Skin in 3 Weeks!

Learn more

Angle: Simplicity vs. complexity - natural minimalism outperforms multi-product routinesHook: Problem agitation (cluttered bathroom counters, product fatigue)Format: Video testimonial or before/after transformation

View this ad in Meta Ad Library →

The funnel behind it

Offer: Tallow & Honey Balm - $180/year with 30-day money-back guarantee. Replaces expensive fillers ($3,000+/year) and harsh chemical skincare with 5 natural ingredients.

Visit landing page →

71/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a well-structured product page for a premium skincare balm targeting women 40+ seeking alternatives to Botox/fillers. Strengths include compelling before/after social proof, detailed scientific explanations of why the product works (bioidentical fatty acids, skin barrier penetration), clear value comparison ($180/year vs $3000+ for fillers), and strong message-to-ad alignment. The page effectively addresses objections by explaining why conventional skincare fails (damages skin barrier) and why tallow specifically works (recognized as natural skin oils). Weaknesses: generic 'Learn more' CTA lacks conversion urgency, PageSpeed score of 61 suggests performance issues, and missing trust elements like expert credentials or third-party validation. The page relies heavily on educational content and testimonials rather than direct conversion pressure, which may work for considered purchases but could benefit from a more prominent primary CTA.

What this funnel does right. Steal these.

Social proof: Strong social proof: Named testimonial from Amanda (45yo) with specific claim ($3k spent, 4-month results). Before/after photos at multiple timepoints (Week 0, 6, 12). Week-by-week transformation timeline with customer quotes. Multiple before/after comparisons throughout page.
Message match: Strong alignment between ad and page. Ad emphasizes simplicity (try almost nothing), bioidentical properties, and results. Page delivers detailed explanation of why tallow works, comparison to harsh chemicals, and transformation timeline. Message consistency is excellent.
Offer clarity: Clear value proposition: tallow + honey balm as alternative to expensive treatments. Specific claims (wrinkles reduced, 10 years younger) and 30-day money-back guarantee. Price ($180/year) clearly stated in comparison chart.
Trust signals: Good trust signals: specific ingredient sourcing (grass-fed, grass-finished cattle), scientific explanations (skin barrier penetration diagram, fatty acid comparison charts), named customer testimonial, 30-day money-back guarantee. Missing: company credentials, third-party certifications, or expert endorsements. No visible contact/about information in captured sections.
Mobile experience: Layout appears responsive with stacked images and readable text. Before/after comparisons are clear. Comparison chart is visible. Some sections may benefit from better mobile optimization, but overall structure works on mobile devices.
Headline: Main headline 'The "Bioidentical" Secret That's Replacing Botox and Retinol for Women Over 40' is compelling and benefit-driven. Ad headline 'Restore Your Skin in 3 Weeks!' is punchy but less specific than page headline. Good alignment overall.

Full breakdown

Call to action6/10

Primary CTA is 'Learn more' which is generic and weak for a product page. No prominent 'Buy Now' or 'Get Your Jar' CTA visible in captured sections. Call-to-action lacks urgency and specificity. Should be more direct given the product is ready to purchase.

Page speed6/10

PageSpeed score of 61 is below ideal (70+ recommended). Page loads but has room for optimization. Multiple high-resolution images throughout may impact load time on slower connections.

Trust signals7/10

Good trust signals: specific ingredient sourcing (grass-fed, grass-finished cattle), scientific explanations (skin barrier penetration diagram, fatty acid comparison charts), named customer testimonial, 30-day money-back guarantee. Missing: company credentials, third-party certifications, or expert endorsements. No visible contact/about information in captured sections.

Mobile experience7/10

Layout appears responsive with stacked images and readable text. Before/after comparisons are clear. Comparison chart is visible. Some sections may benefit from better mobile optimization, but overall structure works on mobile devices.

Headline7/10

Main headline 'The "Bioidentical" Secret That's Replacing Botox and Retinol for Women Over 40' is compelling and benefit-driven. Ad headline 'Restore Your Skin in 3 Weeks!' is punchy but less specific than page headline. Good alignment overall.

Social proof8/10

Strong social proof: Named testimonial from Amanda (45yo) with specific claim ($3k spent, 4-month results). Before/after photos at multiple timepoints (Week 0, 6, 12). Week-by-week transformation timeline with customer quotes. Multiple before/after comparisons throughout page.

Message match8/10

Strong alignment between ad and page. Ad emphasizes simplicity (try almost nothing), bioidentical properties, and results. Page delivers detailed explanation of why tallow works, comparison to harsh chemicals, and transformation timeline. Message consistency is excellent.

Offer clarity8/10

Clear value proposition: tallow + honey balm as alternative to expensive treatments. Specific claims (wrinkles reduced, 10 years younger) and 30-day money-back guarantee. Price ($180/year) clearly stated in comparison chart.