PrettyLitter
Facebook · Instagram · Audience Network · Video
The ad
Cat dads do not settle for smelly litter. PrettyLitter keeps your space fresh and your cat’s health in check. Quality care always beats cheap litter.
Cat Dad Approved
Learn moreThe funnel behind it
Offer: Subscription $24.00/per bag or One Time Purchase available
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
PrettyLitter's landing page excels at building trust through veterinary credentials, extensive social proof (4.9★ rating from 52,000+ cat parents), and clear product differentiation via comparison tables and feature explanations. The page effectively communicates the core value proposition (odor control, health monitoring, lightweight formula) with strong visual demonstrations and multiple CTAs. However, the page is severely hampered by an abysmal PageSpeed score of 19, which will cause significant bounce rates and poor mobile experience. The messaging aligns well with the "Cat Dad Approved" ad angle, emphasizing quality over cheap alternatives. The main weaknesses are technical performance and the somewhat cluttered layout with multiple competing CTAs that could confuse conversion intent.
What this funnel does right. Steal these.
- Trust signals: Exceptional trust signals including veterinary development, specific doctor testimonial, 52,000+ customer ratings, major retailer partnerships, and 30-day risk-free guarantee.
- Social proof: Strong social proof with 4.9★ rating from 52,000+ cat parents, veterinarian testimonial from Dr. DeWire, and retail partner logos (Walmart, Target, PetSmart, Amazon, Petco).
- Headline: Main headline 'Vet Developed. Cat Parent Approved.' is compelling and immediately establishes credibility and target audience alignment.
- Message match: Page messaging strongly aligns with ad copy emphasizing quality care, health monitoring, and rejecting cheap alternatives; 'Cat Parent Approved' directly matches ad headline.
- Offer clarity: Pricing is clearly displayed ($24.00/per bag for subscription) with explicit benefits listed (exclusive access, points, regular delivery, fresh house).
- Call to action: Multiple CTAs present ('GET STARTED', 'Shop the Science-Backed Litter', 'Get PrettyLitter') with prominent blue buttons, though having multiple CTAs may dilute conversion focus.
Where it's weak
- Page speed: PageSpeed score of 19 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
- Mobile experience: Layout appears mobile-responsive but the critical PageSpeed score of 19 severely impacts mobile usability and load times.
Full breakdown
Multiple CTAs present ('GET STARTED', 'Shop the Science-Backed Litter', 'Get PrettyLitter') with prominent blue buttons, though having multiple CTAs may dilute conversion focus.
PageSpeed score of 19 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
Exceptional trust signals including veterinary development, specific doctor testimonial, 52,000+ customer ratings, major retailer partnerships, and 30-day risk-free guarantee.
Layout appears mobile-responsive but the critical PageSpeed score of 19 severely impacts mobile usability and load times.
Main headline 'Vet Developed. Cat Parent Approved.' is compelling and immediately establishes credibility and target audience alignment.
Strong social proof with 4.9★ rating from 52,000+ cat parents, veterinarian testimonial from Dr. DeWire, and retail partner logos (Walmart, Target, PetSmart, Amazon, Petco).
Page messaging strongly aligns with ad copy emphasizing quality care, health monitoring, and rejecting cheap alternatives; 'Cat Parent Approved' directly matches ad headline.
Pricing is clearly displayed ($24.00/per bag for subscription) with explicit benefits listed (exclusive access, points, regular delivery, fresh house).
More ads from PrettyLitter
View all →
51dVIDEOCat care made simple.
45dVIDEOCat Dad Approved
45dVIDEOWould you believe me if I told you she used to be a stray that nobody wanted??? Now she gets stroller walks, treats, pup cups AND WHATEVER SHE WANTS on demand. #ad Miss Biscuit’s life looks very different now, and I’d do anything to keep it that way! 🤍 Between all the fun, one of the most important parts of our day is something simple... checking her PrettyLitter. It helps me monitor for changes in her urine so I can catch anything unusual early and stay proactive about her care! She depends on me for everything now. 🥹 This is just one of the ways I make sure she’s taken care of 10000%! Use code ✨MIBICKET20✨ at prettylitter.com for 20% off your first order so you can make spot early signs of risk in your baby as well! @prettylitter #prettylitterkitty
35dCAROUSELBulldogs And Baggage
18dVIDEOCat Dad Approved
18dVIDEOCat care made simple.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.