PrettyLitter
Facebook · Instagram · Video
The ad
Bad kitty? 🐱 Don't worry, we've got you covered!.
Cat care made simple.
Learn moreThe funnel behind it
Offer: Advanced cat litter with health monitoring, odor control, and free delivery. $24/month subscription or one-time purchase available.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
PrettyLitter's landing page effectively communicates product benefits and builds trust through social proof, veterinary credibility, and customer testimonials. The page clearly explains the unique value proposition (health monitoring, odor control, lightweight formula, delivery service) with good visual hierarchy and multiple CTAs. However, the page suffers from critical speed issues (PageSpeed 4/100) that will severely impact conversion rates, particularly on mobile. Additionally, there's a messaging gap between the ad's 'bad kitty' problem-focused angle and the page's product-benefit focus—the page doesn't directly address behavioral issues or the specific problem the ad promises to solve. The wheel spinner popup adds engagement but may distract from primary conversion goals. Overall, the page has strong foundational elements but is hampered by performance issues and loose ad-to-page alignment.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: vet-developed claim, veterinarian endorsement with credentials, 52,000+ customer ratings, major retailer partnerships, 30-day risk-free guarantee, privacy policy links, clear company branding. Credibility is well-established throughout.
- Mobile experience: Mobile layout is clean and responsive. Text is readable, buttons are appropriately sized for touch. Vertical scrolling flow works well. Images scale properly. Wheel spinner popup is mobile-friendly. No obvious mobile usability issues detected.
- Social proof: Strong social proof: 4.9/5 rating from 52,000+ cat parents at top. Veterinarian testimonial (Dr. DeWire) with credentials included. Multiple retail partnerships shown (Walmart, Target, PetSmart, Amazon, Petco). Credibility is well-established.
- Offer clarity: Clear value proposition: vet-developed litter with health monitoring, odor control, and delivery. Pricing ($24/month subscription) is visible. Product variants are shown with descriptions.
- Call to action: Multiple CTAs present: 'GET STARTED' (prominent blue button), 'Shop the Science-Backed Litter', 'Shop PrettyLitter', 'Get Started' (subscription section). Primary CTA is clear but could be more action-oriented. Wheel spinner popup adds engagement but may distract.
- Headline: Primary headline 'Vet Developed. Cat Parent Approved.' is strong and credible. However, it doesn't directly address the ad's 'bad kitty' angle or problem-solution framing. Secondary messaging about 'Fresh Approach to Cat Litter' is clear but generic.
Where it's weak
- Page speed: PageSpeed score of 4/100 is critically poor. This severely impacts user experience, bounce rates, and conversion. Page will load very slowly on mobile, causing significant friction and abandonment.
Full breakdown
Multiple CTAs present: 'GET STARTED' (prominent blue button), 'Shop the Science-Backed Litter', 'Shop PrettyLitter', 'Get Started' (subscription section). Primary CTA is clear but could be more action-oriented. Wheel spinner popup adds engagement but may distract.
PageSpeed score of 4/100 is critically poor. This severely impacts user experience, bounce rates, and conversion. Page will load very slowly on mobile, causing significant friction and abandonment.
Strong trust signals: vet-developed claim, veterinarian endorsement with credentials, 52,000+ customer ratings, major retailer partnerships, 30-day risk-free guarantee, privacy policy links, clear company branding. Credibility is well-established throughout.
Mobile layout is clean and responsive. Text is readable, buttons are appropriately sized for touch. Vertical scrolling flow works well. Images scale properly. Wheel spinner popup is mobile-friendly. No obvious mobile usability issues detected.
Primary headline 'Vet Developed. Cat Parent Approved.' is strong and credible. However, it doesn't directly address the ad's 'bad kitty' angle or problem-solution framing. Secondary messaging about 'Fresh Approach to Cat Litter' is clear but generic.
Strong social proof: 4.9/5 rating from 52,000+ cat parents at top. Veterinarian testimonial (Dr. DeWire) with credentials included. Multiple retail partnerships shown (Walmart, Target, PetSmart, Amazon, Petco). Credibility is well-established.
Ad mentions 'bad kitty' and problem-solving, but landing page leads with health monitoring and odor control rather than behavioral issues. The connection between ad copy and page messaging is loose. Page focuses on product benefits rather than addressing the 'bad kitty' problem directly.
Clear value proposition: vet-developed litter with health monitoring, odor control, and delivery. Pricing ($24/month subscription) is visible. Product variants are shown with descriptions.
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45dVIDEOWould you believe me if I told you she used to be a stray that nobody wanted??? Now she gets stroller walks, treats, pup cups AND WHATEVER SHE WANTS on demand. #ad Miss Biscuit’s life looks very different now, and I’d do anything to keep it that way! 🤍 Between all the fun, one of the most important parts of our day is something simple... checking her PrettyLitter. It helps me monitor for changes in her urine so I can catch anything unusual early and stay proactive about her care! She depends on me for everything now. 🥹 This is just one of the ways I make sure she’s taken care of 10000%! Use code ✨MIBICKET20✨ at prettylitter.com for 20% off your first order so you can make spot early signs of risk in your baby as well! @prettylitter #prettylitterkitty
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