PrettyLitter
Facebook · Instagram · Audience Network · Carousel
The ad
You expected my cat cabin to smell….and now you’re confused 🤣 The smell was my biggest concern with multiple cats in a smaller space but @prettylitter keeps it from being an issue. It’s made such a difference for me! Visit prettylitter.com and use code Elizabeth20 for 20% off your first order. #ad #prettylitter #catcabin
Bulldogs And Baggage
Shop nowThe funnel behind it
Offer: $24.00/month subscription with 20% off first order (code: Elizabeth20)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
PrettyLitter's landing page effectively communicates its core value proposition (odor control + health monitoring) with strong social proof and credibility markers. The page structure flows logically from problem (odor) to solution (product features) to proof (reviews, vet endorsement, retail presence) to offer (subscription pricing). Mobile experience is solid. However, the critically low PageSpeed score (5/100) is a major conversion killer that will cause high bounce rates and poor user experience. The ad message about odor control in multi-cat environments matches the page's primary benefit positioning well. Multiple CTAs are present but could be more streamlined. The 30-day guarantee and subscription flexibility add trust. Overall, this is a well-designed page undermined by severe performance issues.
What this funnel does right. Steal these.
- Trust signals: Multiple trust signals: Vet-developed claim with named veterinarian testimonial. 52,000+ customer reviews with 4.9 rating. Major retailer partnerships displayed. 30-day risk-free guarantee. Color-changing health monitor feature adds credibility. Privacy policy and terms linked.
- Mobile experience: Mobile layout appears responsive and well-organized. Text is readable, buttons are appropriately sized for touch. Product carousel visible. Comparison table and feature sections stack vertically. No obvious mobile usability issues detected.
- Social proof: Strong social proof: 4.9/5 rating from 52,000+ cat parents at top. Veterinarian testimonial (Dr. DeWire) with credentials. Multiple retail partnerships shown (Walmart, Target, PetSmart, Amazon, Petco). Addresses key concern (early disease detection).
- Message match: Strong alignment: Ad emphasizes odor control in multi-cat environment ('smell was my biggest concern'). Page leads with odor control as primary benefit ('Traps Odor Fast'). Health monitoring feature also highlighted in both. Code discount mentioned in ad, though specific code entry not visible in screenshots.
- Offer clarity: Clear offer: $24/month subscription with 20% off mentioned in ad. Original pricing visible, subscription benefits listed (free delivery, points, premium access). One-time purchase option also available.
- Call to action: Multiple CTAs present: 'GET STARTED' (prominent blue button early), 'Shop the Science-Backed Litter', 'Shop PrettyLitter', 'Get Started' (subscription section). Primary CTA is clear but somewhat diluted by multiple variations. Ad mentions 'Shop now' which aligns with page CTAs.
- Headline: Main headline 'Vet Developed. Cat Parent Approved.' is clear and credible. Subheading explains the core benefit (odor control, health monitoring, delivery). Matches product positioning well.
Where it's weak
- Page speed: PageSpeed score of 5/100 is critically poor. This will significantly impact conversion rates, user experience, and bounce rates. Major performance issue that undermines all other optimization efforts.
Full breakdown
Multiple CTAs present: 'GET STARTED' (prominent blue button early), 'Shop the Science-Backed Litter', 'Shop PrettyLitter', 'Get Started' (subscription section). Primary CTA is clear but somewhat diluted by multiple variations. Ad mentions 'Shop now' which aligns with page CTAs.
PageSpeed score of 5/100 is critically poor. This will significantly impact conversion rates, user experience, and bounce rates. Major performance issue that undermines all other optimization efforts.
Multiple trust signals: Vet-developed claim with named veterinarian testimonial. 52,000+ customer reviews with 4.9 rating. Major retailer partnerships displayed. 30-day risk-free guarantee. Color-changing health monitor feature adds credibility. Privacy policy and terms linked.
Mobile layout appears responsive and well-organized. Text is readable, buttons are appropriately sized for touch. Product carousel visible. Comparison table and feature sections stack vertically. No obvious mobile usability issues detected.
Main headline 'Vet Developed. Cat Parent Approved.' is clear and credible. Subheading explains the core benefit (odor control, health monitoring, delivery). Matches product positioning well.
Strong social proof: 4.9/5 rating from 52,000+ cat parents at top. Veterinarian testimonial (Dr. DeWire) with credentials. Multiple retail partnerships shown (Walmart, Target, PetSmart, Amazon, Petco). Addresses key concern (early disease detection).
Strong alignment: Ad emphasizes odor control in multi-cat environment ('smell was my biggest concern'). Page leads with odor control as primary benefit ('Traps Odor Fast'). Health monitoring feature also highlighted in both. Code discount mentioned in ad, though specific code entry not visible in screenshots.
Clear offer: $24/month subscription with 20% off mentioned in ad. Original pricing visible, subscription benefits listed (free delivery, points, premium access). One-time purchase option also available.
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45dVIDEOWould you believe me if I told you she used to be a stray that nobody wanted??? Now she gets stroller walks, treats, pup cups AND WHATEVER SHE WANTS on demand. #ad Miss Biscuit’s life looks very different now, and I’d do anything to keep it that way! 🤍 Between all the fun, one of the most important parts of our day is something simple... checking her PrettyLitter. It helps me monitor for changes in her urine so I can catch anything unusual early and stay proactive about her care! She depends on me for everything now. 🥹 This is just one of the ways I make sure she’s taken care of 10000%! Use code ✨MIBICKET20✨ at prettylitter.com for 20% off your first order so you can make spot early signs of risk in your baby as well! @prettylitter #prettylitterkitty
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