PrettyLitter
Facebook · Instagram · Video
The ad
Cat dads do not settle for smelly litter. PrettyLitter keeps your space fresh and your cat’s health in check. Quality care always beats cheap litter.
Cat Dad Approved
Learn moreThe funnel behind it
Offer: Advanced odor control, health monitoring, lightweight crystals that last 2x longer. $24/bag subscription with free delivery.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
PrettyLitter's landing page effectively communicates a premium cat litter solution with strong social proof, clear benefits, and multiple conversion paths. The page successfully matches the ad messaging around quality, health monitoring, and cat parent approval. However, the critically low PageSpeed score (4/100) is a severe liability that will significantly impact conversion rates, particularly on mobile devices where users expect fast loading. The page content is well-structured with benefit callouts, comparison tables, and testimonials. The popup wheel spinner adds engagement but may distract. Trust is well-established through veterinary credentials, customer reviews, and retail partnerships. The main conversion barrier is technical performance, not messaging or design.
What this funnel does right. Steal these.
- Trust signals: Vet-developed claim with named veterinarian. 52,000+ customer reviews. Major retailer partnerships. 30-day risk-free guarantee. Color-changing health monitoring technology explained. Privacy policy and terms linked. Strong trust signals.
- Mobile experience: Mobile-responsive design evident. Vertical stacking works well. Touch-friendly buttons. Popup wheel spinner is mobile-optimized. Layout adapts appropriately to screen size.
- Headline: Strong headline 'Vet Developed. Cat Parent Approved.' matches ad messaging. Establishes credibility and emotional connection immediately. Secondary headline 'A Fresh Approach to Cat Litter' reinforces positioning.
- Social proof: 4.9-star rating from 52,000+ cat parents prominently displayed. Veterinarian testimonial (Dr. DeWire) with credentials included. Multiple retail partnerships shown (Walmart, Target, PetSmart, Amazon, Petco). Strong social proof density.
- Message match: Ad emphasizes 'Cat Dad Approved', health monitoring, and quality over cheap alternatives. Landing page delivers on all fronts with vet development, health monitoring feature, and premium positioning. Strong alignment.
- Offer clarity: Clear value proposition: odor control, health monitoring, lightweight, longer-lasting. Subscription at $24/bag is explicit. Multiple product variants shown with pricing.
- Call to action: Multiple CTAs present: 'GET STARTED', 'Shop the Science-Backed Litter', 'Shop PrettyLitter', 'Get Started' (subscription). Primary CTA is prominent and action-oriented. Wheel spinner popup adds engagement but may distract from conversion.
Where it's weak
- Page speed: PageSpeed score of 4 is critically poor. Severe performance issues will cause high bounce rates, especially on mobile. This is a major conversion killer despite good creative.
Full breakdown
Multiple CTAs present: 'GET STARTED', 'Shop the Science-Backed Litter', 'Shop PrettyLitter', 'Get Started' (subscription). Primary CTA is prominent and action-oriented. Wheel spinner popup adds engagement but may distract from conversion.
PageSpeed score of 4 is critically poor. Severe performance issues will cause high bounce rates, especially on mobile. This is a major conversion killer despite good creative.
Vet-developed claim with named veterinarian. 52,000+ customer reviews. Major retailer partnerships. 30-day risk-free guarantee. Color-changing health monitoring technology explained. Privacy policy and terms linked. Strong trust signals.
Mobile-responsive design evident. Vertical stacking works well. Touch-friendly buttons. Popup wheel spinner is mobile-optimized. Layout adapts appropriately to screen size.
Strong headline 'Vet Developed. Cat Parent Approved.' matches ad messaging. Establishes credibility and emotional connection immediately. Secondary headline 'A Fresh Approach to Cat Litter' reinforces positioning.
4.9-star rating from 52,000+ cat parents prominently displayed. Veterinarian testimonial (Dr. DeWire) with credentials included. Multiple retail partnerships shown (Walmart, Target, PetSmart, Amazon, Petco). Strong social proof density.
Ad emphasizes 'Cat Dad Approved', health monitoring, and quality over cheap alternatives. Landing page delivers on all fronts with vet development, health monitoring feature, and premium positioning. Strong alignment.
Clear value proposition: odor control, health monitoring, lightweight, longer-lasting. Subscription at $24/bag is explicit. Multiple product variants shown with pricing.
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45dVIDEOWould you believe me if I told you she used to be a stray that nobody wanted??? Now she gets stroller walks, treats, pup cups AND WHATEVER SHE WANTS on demand. #ad Miss Biscuit’s life looks very different now, and I’d do anything to keep it that way! 🤍 Between all the fun, one of the most important parts of our day is something simple... checking her PrettyLitter. It helps me monitor for changes in her urine so I can catch anything unusual early and stay proactive about her care! She depends on me for everything now. 🥹 This is just one of the ways I make sure she’s taken care of 10000%! Use code ✨MIBICKET20✨ at prettylitter.com for 20% off your first order so you can make spot early signs of risk in your baby as well! @prettylitter #prettylitterkitty
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