PrettyLitter
Facebook · Instagram · Audience Network · Video
The ad
Would you believe me if I told you she used to be a stray that nobody wanted??? Now she gets stroller walks, treats, pup cups AND WHATEVER SHE WANTS on demand. #ad Miss Biscuit’s life looks very different now, and I’d do anything to keep it that way! 🤍 Between all the fun, one of the most important parts of our day is something simple... checking her PrettyLitter. It helps me monitor for changes in her urine so I can catch anything unusual early and stay proactive about her care! She depends on me for everything now. 🥹 This is just one of the ways I make sure she’s taken care of 10000%! Use code ✨MIBICKET20✨ at prettylitter.com for 20% off your first order so you can make spot early signs of risk in your baby as well! @prettylitter #prettylitterkitty
Shop nowThe funnel behind it
Offer: 20% off first order with code MIBICKET20 + Free gift (details in banner)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
PrettyLitter's landing page effectively communicates its core value proposition (health monitoring + odor control) with strong social proof and multiple CTAs. The page aligns well with the ad's emphasis on early health detection. However, the critically low PageSpeed score (15) is a major conversion killer that will severely impact performance, especially on mobile. The page structure is logical (hero → benefits → product selection → testimonials → subscription options → guarantee), but the performance issue overshadows these strengths. The wheel spinner popup adds engagement but may distract from primary conversion goals. Offer clarity is good but could be stronger on the free gift promotion mentioned in the banner.
What this funnel does right. Steal these.
- Call to action: Multiple prominent CTAs: 'GET STARTED' (top), 'Shop the Science-Backed Litter', 'Shop' buttons on product cards, 'Get Started' for subscription. Clear, action-oriented language. Good button color contrast (blue). Wheel spinner popup CTA is present but may distract.
- Trust signals: Strong trust signals: vet-developed claim with named veterinarian testimonial, 52,000+ customer ratings, major retailer partnerships, 30-day risk-free guarantee, color-changing health monitor feature (science-backed), comparison table vs competitors. Privacy/security badges not visible in screenshots.
- Mobile experience: Page appears mobile-responsive with stacked layout, readable text, appropriately sized buttons. Images scale well. Popup wheel spinner is mobile-friendly. Navigation appears accessible. No obvious mobile UX issues in visible sections.
- Social proof: Strong social proof elements: 4.9★ rating from 52,000+ cat parents, veterinarian testimonial (Dr. DeWire with credentials), multiple retailer logos (Walmart, Target, PetSmart, Amazon, Petco). Comparison table shows competitive advantages. Missing user testimonials/reviews on main page.
- Message match: Ad emphasizes health monitoring via color-changing crystals and early detection of health issues. Landing page heavily features health monitoring capability, color-change technology, and vet development. Strong alignment. Ad mentions 20% off code; page shows subscription pricing but code redemption flow not visible in screenshots.
- Offer clarity: Clear offer: 20% off first order with code MIBICKET20. Subscription pricing ($24/bag) is visible. Multiple product options shown. However, the free gift + 20% off banner at top is not fully explained in visible content.
- Headline: Main headline 'Vet Developed. Cat Parent Approved.' is strong and credibility-focused. Subheading explains the core value proposition (odor control, health monitoring, delivery). Could be more benefit-driven or urgency-focused.
Where it's weak
- Page speed: PageSpeed score of 15 is critically poor. This indicates severe performance issues on mobile (likely <3s LCP, high CLS, poor FID). Will cause high bounce rates, especially on mobile devices. Major CRO liability.
Full breakdown
Multiple prominent CTAs: 'GET STARTED' (top), 'Shop the Science-Backed Litter', 'Shop' buttons on product cards, 'Get Started' for subscription. Clear, action-oriented language. Good button color contrast (blue). Wheel spinner popup CTA is present but may distract.
PageSpeed score of 15 is critically poor. This indicates severe performance issues on mobile (likely <3s LCP, high CLS, poor FID). Will cause high bounce rates, especially on mobile devices. Major CRO liability.
Strong trust signals: vet-developed claim with named veterinarian testimonial, 52,000+ customer ratings, major retailer partnerships, 30-day risk-free guarantee, color-changing health monitor feature (science-backed), comparison table vs competitors. Privacy/security badges not visible in screenshots.
Page appears mobile-responsive with stacked layout, readable text, appropriately sized buttons. Images scale well. Popup wheel spinner is mobile-friendly. Navigation appears accessible. No obvious mobile UX issues in visible sections.
Main headline 'Vet Developed. Cat Parent Approved.' is strong and credibility-focused. Subheading explains the core value proposition (odor control, health monitoring, delivery). Could be more benefit-driven or urgency-focused.
Strong social proof elements: 4.9★ rating from 52,000+ cat parents, veterinarian testimonial (Dr. DeWire with credentials), multiple retailer logos (Walmart, Target, PetSmart, Amazon, Petco). Comparison table shows competitive advantages. Missing user testimonials/reviews on main page.
Ad emphasizes health monitoring via color-changing crystals and early detection of health issues. Landing page heavily features health monitoring capability, color-change technology, and vet development. Strong alignment. Ad mentions 20% off code; page shows subscription pricing but code redemption flow not visible in screenshots.
Clear offer: 20% off first order with code MIBICKET20. Subscription pricing ($24/bag) is visible. Multiple product options shown. However, the free gift + 20% off banner at top is not fully explained in visible content.
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