Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Grass-fed tallow + raw honey all-in-one balm. Natural ingredients, biocompatible moisturizer, soothing for sensitive skin. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts interest into consideration through strong social proof and clear product benefits. The page successfully addresses the ad's core promise (simplicity + results) with detailed ingredient explanations and customer validation. However, three critical issues limit conversion: (1) PageSpeed score of 52 creates friction and abandonment risk, especially on mobile; (2) CTA mismatch—'Learn more' is passive when the ad creates urgency for immediate action; (3) Price/offer details not prominently featured above fold, requiring scroll to understand full value. The page excels at trust-building (testimonials, ratings, credentials) and message alignment but needs CTA optimization and performance improvements. Recommend: A/B test 'Get Your Jar Today' vs current CTA, optimize images for speed, move pricing/guarantee higher on page.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: named customer testimonials with photos, specific credentials (Amanda 45 years old), medical publication logos (Mayo Clinic, Healthline), 4.8★ rating with 1,897 reviews, eco-friendly/sustainable messaging, glass jar packaging (premium feel), 30-day guarantee. Minimal trust gaps.
- Social proof: Strong social proof: 5 customer testimonials with photos/names visible mid-page, 4.8★ rating with 1,897 reviews at bottom, featured on Mayo Clinic, Healthline, Women's Health, Medical News Today. Credible third-party validation present.
- Offer clarity: Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
- Mobile experience: Layout appears mobile-responsive with stacked sections. Images scale appropriately. Text is readable. Minor issues: comparison chart (image 3) may be cramped on small screens. Customer testimonials section could benefit from carousel on mobile.
- Headline: Ad headline 'Restore Your Skin in 3 Weeks' is benefit-driven and time-specific, creating urgency. Page headline 'One Jar, Countless Benefits' is broader but complementary. Both work together but could be more aligned for stronger impact.
- Message match: Good alignment: ad emphasizes simplicity ('try almost nothing'), page delivers with 5 reasons why product works. Ad mentions tallow + honey, page details these ingredients. Minor disconnect: ad focuses on 'exhaustion from trying everything,' page focuses more on ingredient benefits than emotional relief.
Where it's weak
- Page speed: PageSpeed score of 52 is below acceptable threshold (target 75+). Slow load time increases bounce risk, especially on mobile. Multiple high-res images and embedded content likely culprits. This significantly impacts conversion potential.
Full breakdown
Primary CTA 'Learn more' is weak and non-committal. Page has 'Check Availability' button (green, prominent) which is stronger. Ad CTA doesn't match page urgency. Multiple CTAs create friction. Should be 'Get Your Jar Today' or 'Claim Your Jar' to match ad copy.
PageSpeed score of 52 is below acceptable threshold (target 75+). Slow load time increases bounce risk, especially on mobile. Multiple high-res images and embedded content likely culprits. This significantly impacts conversion potential.
Strong trust signals: named customer testimonials with photos, specific credentials (Amanda 45 years old), medical publication logos (Mayo Clinic, Healthline), 4.8★ rating with 1,897 reviews, eco-friendly/sustainable messaging, glass jar packaging (premium feel), 30-day guarantee. Minimal trust gaps.
Layout appears mobile-responsive with stacked sections. Images scale appropriately. Text is readable. Minor issues: comparison chart (image 3) may be cramped on small screens. Customer testimonials section could benefit from carousel on mobile.
Ad headline 'Restore Your Skin in 3 Weeks' is benefit-driven and time-specific, creating urgency. Page headline 'One Jar, Countless Benefits' is broader but complementary. Both work together but could be more aligned for stronger impact.
Strong social proof: 5 customer testimonials with photos/names visible mid-page, 4.8★ rating with 1,897 reviews at bottom, featured on Mayo Clinic, Healthline, Women's Health, Medical News Today. Credible third-party validation present.
Good alignment: ad emphasizes simplicity ('try almost nothing'), page delivers with 5 reasons why product works. Ad mentions tallow + honey, page details these ingredients. Minor disconnect: ad focuses on 'exhaustion from trying everything,' page focuses more on ingredient benefits than emotional relief.
Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
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