Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Grass-fed tallow + organic raw honey balm. All-in-one moisturizer for sensitive skin. Natural ingredients, biocompatible, nutrient-rich. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts skeptical prospects through strong social proof, clear value proposition, and transparent ingredient messaging. The page successfully addresses the 'chemistry lab' pain point from the ad and positions tallow + honey as a minimalist solution. Key strengths: excellent testimonials, credible third-party validation, detailed benefit explanations, and sustainability angle. Critical weakness: PageSpeed score of 46 will cause significant abandonment, especially on mobile—this should be the top priority. Secondary issues: ad headline (3 weeks) not reinforced on page, CTA text mismatch ('Learn more' vs 'Check Availability'), and dense content could be better scannable. The page builds trust effectively but loses conversions to slow load times.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: third-party media logos (Mayo Clinic, Healthline, Women's Health), detailed customer testimonials with photos, 4.8★ rating, transparent ingredient sourcing (grass-fed tallow, organic honey), eco-friendly packaging, 30-day guarantee. Minimal red flags.
- Social proof: Excellent social proof: 5 customer testimonials with photos/names, 4.8★ rating with 1,897 reviews, featured in Mayo Clinic, Healthline, Women's Health, Medical News Today. Strong credibility signals throughout page.
- Offer clarity: Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
- Mobile experience: Layout appears mobile-responsive with stacked sections. Images and text readable on mobile. However, dense text blocks and multiple CTAs could be optimized for mobile scrolling. No obvious mobile-specific friction, but could be streamlined.
- Headline: Strong emotional hook ('Restore Your Skin in 3 Weeks') creates urgency and specificity. However, page headline 'One Jar, Countless Benefits' differs from ad headline, creating slight disconnect. Ad headline is more benefit-driven.
- Message match: Good alignment: ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair. Page reinforces with 5 key benefits, natural ingredients focus, and all-in-one positioning. Ad headline (3 weeks) not explicitly matched on page, slight gap.
Where it's weak
- Page speed: PageSpeed score of 46 is poor. Slow load times significantly impact conversion rates, especially on mobile. This is a major CRO liability—image optimization and lazy loading needed urgently.
Full breakdown
Primary CTA 'Check Availability' is clear and action-oriented, but appears only at mid-to-lower page sections. Ad says 'Learn more' but page CTAs are 'Check Availability'—minor mismatch. Multiple CTAs help, but no sticky/persistent CTA visible.
PageSpeed score of 46 is poor. Slow load times significantly impact conversion rates, especially on mobile. This is a major CRO liability—image optimization and lazy loading needed urgently.
Strong trust signals: third-party media logos (Mayo Clinic, Healthline, Women's Health), detailed customer testimonials with photos, 4.8★ rating, transparent ingredient sourcing (grass-fed tallow, organic honey), eco-friendly packaging, 30-day guarantee. Minimal red flags.
Layout appears mobile-responsive with stacked sections. Images and text readable on mobile. However, dense text blocks and multiple CTAs could be optimized for mobile scrolling. No obvious mobile-specific friction, but could be streamlined.
Strong emotional hook ('Restore Your Skin in 3 Weeks') creates urgency and specificity. However, page headline 'One Jar, Countless Benefits' differs from ad headline, creating slight disconnect. Ad headline is more benefit-driven.
Excellent social proof: 5 customer testimonials with photos/names, 4.8★ rating with 1,897 reviews, featured in Mayo Clinic, Healthline, Women's Health, Medical News Today. Strong credibility signals throughout page.
Good alignment: ad emphasizes simplicity ('try almost nothing'), natural ingredients, and skin repair. Page reinforces with 5 key benefits, natural ingredients focus, and all-in-one positioning. Ad headline (3 weeks) not explicitly matched on page, slight gap.
Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
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