Besque
Facebook · Instagram · Audience Network · Video
The ad
First episode of SPILLING MY HOLLYWOOD SET SECRETS! Follow @ashleyaubra for more. Starting with skin today: @besque_co ♥️I’m a true believer in how these luxury oils penetrate the largest organ in our bodies. Put it on after you shower, and you’ll experience the transformation. Stay consistent! And beware of fake brands out there with different ingredients. Besque uses pure, unadulterated, fine ingredients. Shipping is free worldwide, so order from the source or you will not receive the same product I’m discussing here. See my stories for more. #besquemagicbodyoil #secretsfromset #AshleyJones
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) SAVE 15% £42.50 or Body Oil - 200ml (30 Day Supply) SAVE 35% £65.00
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has strong visual hierarchy with high-quality product photography, clear pricing with savings percentages displayed, and multiple trust signals (500,000+ happy customers, Trustpilot reviews, free shipping). The page effectively communicates the product benefits through before/after imagery and ingredient callouts. However, it falls short in directly connecting to the influencer endorsement mentioned in the ad—there's no visible mention of Ashley Aubra or the "Hollywood secrets" angle that drove traffic. The mobile experience appears functional but the page lacks urgency elements and the CTA could be more prominent. The offer clarity is good but could benefit from stronger emphasis on the influencer partnership that likely motivated the click.
What this funnel does right. Steal these.
- Social proof: Multiple trust signals present: '500,000+ Happy Customers Worldwide' at top, Trustpilot reviews visible, 'Loved by 500,000+ Women Just Like You' section, and free shipping guarantee.
- Trust signals: Strong trust indicators include 500,000+ customer testimonials, Trustpilot reviews, natural ingredients callout, free worldwide shipping, climate commitment, and detailed ingredient breakdowns.
- Offer clarity: Two clear pricing options with savings percentages (15% and 35%) and supply duration (14 and 30 days) are explicitly stated.
- Call to action: The 'ADD TO CART' button is clear and action-oriented but lacks urgency language and could be more visually prominent given the page length.
- Page speed: PageSpeed score of 67 converts to approximately 6.7 on the 0-10 scale, indicating acceptable but not exceptional performance.
- Mobile experience: The page appears responsive with stacked layout suitable for mobile, though the long scrolling distance and multiple sections may impact mobile user experience.
- Headline: The headline 'Plumps, tightens, firms and hydrates skin' is benefit-driven but generic and doesn't connect to the influencer angle from the ad.
Where it's weak
- Message match5/10
The ad emphasizes Ashley Aubra's Hollywood endorsement and personal transformation story, but the landing page shows no mention of the influencer or the 'secrets from set' narrative that motivated the click.
Full breakdown
The 'ADD TO CART' button is clear and action-oriented but lacks urgency language and could be more visually prominent given the page length.
PageSpeed score of 67 converts to approximately 6.7 on the 0-10 scale, indicating acceptable but not exceptional performance.
Strong trust indicators include 500,000+ customer testimonials, Trustpilot reviews, natural ingredients callout, free worldwide shipping, climate commitment, and detailed ingredient breakdowns.
The page appears responsive with stacked layout suitable for mobile, though the long scrolling distance and multiple sections may impact mobile user experience.
The headline 'Plumps, tightens, firms and hydrates skin' is benefit-driven but generic and doesn't connect to the influencer angle from the ad.
Multiple trust signals present: '500,000+ Happy Customers Worldwide' at top, Trustpilot reviews visible, 'Loved by 500,000+ Women Just Like You' section, and free shipping guarantee.
The ad emphasizes Ashley Aubra's Hollywood endorsement and personal transformation story, but the landing page shows no mention of the influencer or the 'secrets from set' narrative that motivated the click.
Two clear pricing options with savings percentages (15% and 35%) and supply duration (14 and 30 days) are explicitly stated.
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