Besque
Facebook · Instagram · Audience Network · Video
The ad
First episode of SPILLING MY HOLLYWOOD SET SECRETS! Follow @ashleyaubra for more. Starting with skin today: @besque_co ♥️I’m a true believer in how these luxury oils penetrate the largest organ in our bodies. Put it on after you shower, and you’ll experience the transformation. Stay consistent! And beware of fake brands out there with different ingredients. Besque uses pure, unadulterated, fine ingredients. Shipping is free worldwide, so order from the source or you will not receive the same product I’m discussing here. See my stories for more. #besquemagicbodyoil #secretsfromset #AshleyJones
Shop nowThe funnel behind it
Offer: Body Oil - 100ml (14 Day Supply) at £42.50 (Save 15%) or 200ml (30 Day Supply) at £65.00 (Save 35%) - Free Shipping & Duties Included
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-structured product page for a luxury body oil with strong social proof and clear value proposition. The page effectively converts the celebrity endorsement from the ad into credibility through ingredient transparency, customer testimonials (500K+), and free shipping incentives. The dual pricing options (100ml/200ml) with savings percentages create choice architecture. Key strengths include explicit benefit statements, ingredient breakdowns, and usage instructions. Weaknesses include moderate PageSpeed score (67), lack of individual customer reviews/testimonials visible, and no money-back guarantee or risk reversal language. The page successfully matches the ad's messaging around pure ingredients and transformation benefits. Mobile experience appears adequate but could be optimized. Trust is strong but could be enhanced with specific guarantees or certifications.
What this funnel does right. Steal these.
- Page speed: PageSpeed score of 67 indicates moderate performance. Acceptable but not optimal. Image-heavy product pages with multiple high-res photos likely impact load speed. Room for optimization in Core Web Vitals.
- Call to action: Clear, prominent 'ADD TO CART' button with supporting text 'Free Shipping & Duties Included'. Secondary CTA 'QUICK BUY' for complementary product. CTAs are well-positioned and action-oriented. Could benefit from urgency language.
- Trust signals: Multiple trust signals: 500,000+ customer count, Trustpilot reviews, 'Free Shipping & Duties Included', 'Fast & Free Shipping', ingredient transparency (lists all 7 key ingredients), 'Climate+' environmental commitment, celebrity endorsement, clear contact information (address, phone, email), payment method icons displayed, 'Beware of Fakes' messaging builds authenticity. No visible security badges or guarantees.
- Social proof: Strong social proof elements: '500,000+ Happy Customers Worldwide' stated at top, 'Loved by 500,000+ Women Just Like You' in body, Trustpilot rating visible. Celebrity endorsement from Ashley Aubra in ad copy adds credibility. However, no individual reviews or testimonials visible on page.
- Message match: Strong alignment between ad and landing page. Ad emphasizes luxury oils, pure ingredients, and transformation—all reflected on page. Celebrity endorsement context matches product positioning. Free worldwide shipping mentioned in both. Minor: Ad mentions 'fake brands' concern, page addresses with 'authentic natural ingredients' messaging.
- Offer clarity: Clear product offering with two size options (100ml at £42.50, 200ml at £65.00). Pricing, supply duration, and savings percentages are explicitly stated. Key benefits (firms, tightens, hydrates) are prominently displayed.
- Mobile experience: Page appears mobile-responsive with stacked layout visible in screenshots. Navigation icons present. However, some text density in product description sections could be optimized for mobile readability. Image-heavy design may impact mobile load times.
- Headline: Main headline 'Besquè Magic Body Oil' is clear and descriptive. Secondary headline 'Plumps, tightens, firms and hydrates skin' effectively communicates core benefits. Could be more compelling or benefit-driven.
Full breakdown
Clear, prominent 'ADD TO CART' button with supporting text 'Free Shipping & Duties Included'. Secondary CTA 'QUICK BUY' for complementary product. CTAs are well-positioned and action-oriented. Could benefit from urgency language.
PageSpeed score of 67 indicates moderate performance. Acceptable but not optimal. Image-heavy product pages with multiple high-res photos likely impact load speed. Room for optimization in Core Web Vitals.
Multiple trust signals: 500,000+ customer count, Trustpilot reviews, 'Free Shipping & Duties Included', 'Fast & Free Shipping', ingredient transparency (lists all 7 key ingredients), 'Climate+' environmental commitment, celebrity endorsement, clear contact information (address, phone, email), payment method icons displayed, 'Beware of Fakes' messaging builds authenticity. No visible security badges or guarantees.
Page appears mobile-responsive with stacked layout visible in screenshots. Navigation icons present. However, some text density in product description sections could be optimized for mobile readability. Image-heavy design may impact mobile load times.
Main headline 'Besquè Magic Body Oil' is clear and descriptive. Secondary headline 'Plumps, tightens, firms and hydrates skin' effectively communicates core benefits. Could be more compelling or benefit-driven.
Strong social proof elements: '500,000+ Happy Customers Worldwide' stated at top, 'Loved by 500,000+ Women Just Like You' in body, Trustpilot rating visible. Celebrity endorsement from Ashley Aubra in ad copy adds credibility. However, no individual reviews or testimonials visible on page.
Strong alignment between ad and landing page. Ad emphasizes luxury oils, pure ingredients, and transformation—all reflected on page. Celebrity endorsement context matches product positioning. Free worldwide shipping mentioned in both. Minor: Ad mentions 'fake brands' concern, page addresses with 'authentic natural ingredients' messaging.
Clear product offering with two size options (100ml at £42.50, 200ml at £65.00). Pricing, supply duration, and savings percentages are explicitly stated. Key benefits (firms, tightens, hydrates) are prominently displayed.
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