Prose
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The ad
SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take the consultation to get your custom routine 💇♀️ For soft, shiny hair, frizz control, and more *when you subscribe. No commitment. Cancel anytime. ** https://prose.com/reviews
Get 60% OFF custom haircare from Prose
Shop nowThe funnel behind it
Offer: Subscribe to any 3+ haircare products to claim your FREE Grand Beach Bag ($32 value)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures the ad promise with clear offer presentation and strong message match. The mobile design is clean and conversion-focused. However, the critically low PageSpeed score (29) is a major CRO killer that will cause abandonment before users even see the offer. The page needs urgent performance optimization. Additionally, while social proof is mentioned in the ad, it's not prominently displayed on the landing page—adding visible review counts or testimonials would strengthen conversion. The CTA could be more direct, and trust signals (guarantees, security badges) should be more explicit.
What this funnel does right. Steal these.
- Mobile experience: Mobile-optimized layout with centered content, large touch targets, and readable typography. Beach bag image scales well. Minor: close button could be larger.
- Headline: Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
- Message match: Strong alignment between ad and landing page. Both emphasize 60% off, free gift, and subscription model. Consultation flow matches ad promise of 'custom routine.'
- Offer clarity: 60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
- Call to action: UNLOCK OFFER button is prominent and clear, but 'Unlock' language is slightly indirect. Could be more action-oriented (e.g., 'Claim 60% Off' or 'Get My Free Gift').
- Trust signals: Prose Promise™ and review mentions build trust. Visual of product adds authenticity. Missing: security badges, company credentials, or explicit guarantee language on landing page itself.
- Social proof: 600,000+ 5-star reviews mentioned in ad but not visible on landing page screenshot. Beach Bag visual adds credibility but more explicit social proof needed on page.
Where it's weak
- Page speed: PageSpeed score of 29 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.
Full breakdown
UNLOCK OFFER button is prominent and clear, but 'Unlock' language is slightly indirect. Could be more action-oriented (e.g., 'Claim 60% Off' or 'Get My Free Gift').
PageSpeed score of 29 is critically poor. Slow load times will significantly impact conversion rates and user experience, especially on mobile.
Prose Promise™ and review mentions build trust. Visual of product adds authenticity. Missing: security badges, company credentials, or explicit guarantee language on landing page itself.
Mobile-optimized layout with centered content, large touch targets, and readable typography. Beach bag image scales well. Minor: close button could be larger.
Clear, benefit-driven headline that matches ad promise. 'Welcome Offer' reinforces exclusivity and urgency.
600,000+ 5-star reviews mentioned in ad but not visible on landing page screenshot. Beach Bag visual adds credibility but more explicit social proof needed on page.
Strong alignment between ad and landing page. Both emphasize 60% off, free gift, and subscription model. Consultation flow matches ad promise of 'custom routine.'
60% off + free gift ($32 value) is clearly stated. Subscription requirement is mentioned but could be more prominent on landing page itself.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.