Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Tallow & Honey Balm - 5 natural ingredients (suet tallow, raw honey, beeswax, olive oil, no fillers/preservatives). Results in 3 weeks. One jar lasts 2-3 months at less than 50 cents/day. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a well-crafted, education-focused landing page for a natural skincare product targeting eczema sufferers. Strengths: exceptional message-match with ad copy, compelling social proof with before/after imagery, detailed scientific explanation of why tallow works (skin barrier diagram), clear value proposition, and strong trust-building through farm transparency. The page effectively addresses the pain point (harsh chemical creams making eczema worse) and positions tallow as the solution. Weaknesses: critical PageSpeed issue (43/100) will severely impact conversions; soft CTA ('Learn more') lacks urgency and purchase intent; no visible primary purchase button in screenshots; missing quantitative social proof (review counts, customer numbers); mobile optimization could be stronger. The long-form educational approach works well for building credibility but may lose impatient mobile users due to speed issues. Recommend: optimize images/code for speed, strengthen CTA to 'Get Your Jar Today', add customer review count/ratings, and ensure prominent purchase button above fold.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: family farm operation (photo of grass-fed cattle, family making product), specific ingredient sourcing ('our own hives', 'our own grass-fed cattle'), no synthetic additives/preservatives/fragrances, 30-day money-back guarantee, named testimonials with photos. Missing: third-party certifications, customer review count, or credentials/certifications for founders.
- Social proof: Excellent social proof: named testimonial from 'Sarah (mother of 3)' with specific, emotional quote about first-night results. Before/after photo (Emma, age 4) showing dramatic 2-week improvement. Multiple condition mentions (psoriasis, keratosis pilaris, baby acne, cradle cap, diaper rash, scars) suggest broad applicability. Missing: review count, star ratings, or number of satisfied customers.
- Message match: Excellent alignment between ad and landing page. Ad emphasizes 'beef tallow + raw honey' and 'bioidentical to skin's natural oils' - page deeply explores these exact claims with scientific explanation, skin barrier diagram, and ingredient breakdown. Eczema focus matches perfectly.
- Offer clarity: Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (3 weeks, 2-3 months per jar), pricing context (less than 50 cents/day), and 30-day money-back guarantee all clearly stated.
- Mobile experience: Page appears mobile-responsive with readable text and stacked layouts. Images scale appropriately. However, no explicit mobile optimization signals visible (button sizing, tap targets). Text-heavy sections may require scrolling on mobile, potentially impacting engagement.
- Headline: Strong, benefit-driven headline ('Restore Your Skin in 3 Weeks') matches ad copy. However, page headline is more detailed/longer than ad headline, creating minor disconnect. Emotional appeal is present but could be more specific to eczema.
Where it's weak
- Page speed: PageSpeed score of 43 is poor. Significantly below acceptable threshold (70+). Slow load times will increase bounce rate, especially on mobile. Multiple high-quality images and content-heavy page likely contributors. Critical issue for conversion.
Full breakdown
CTA is 'Learn more' - soft and indirect. Page lacks prominent primary CTA button visible in screenshots. For e-commerce/direct sales, should be stronger ('Buy Now', 'Get Your Jar', 'Order Today'). The 30-day guarantee is a strong secondary persuader but needs clearer purchase path.
PageSpeed score of 43 is poor. Significantly below acceptable threshold (70+). Slow load times will increase bounce rate, especially on mobile. Multiple high-quality images and content-heavy page likely contributors. Critical issue for conversion.
Strong trust signals: family farm operation (photo of grass-fed cattle, family making product), specific ingredient sourcing ('our own hives', 'our own grass-fed cattle'), no synthetic additives/preservatives/fragrances, 30-day money-back guarantee, named testimonials with photos. Missing: third-party certifications, customer review count, or credentials/certifications for founders.
Page appears mobile-responsive with readable text and stacked layouts. Images scale appropriately. However, no explicit mobile optimization signals visible (button sizing, tap targets). Text-heavy sections may require scrolling on mobile, potentially impacting engagement.
Strong, benefit-driven headline ('Restore Your Skin in 3 Weeks') matches ad copy. However, page headline is more detailed/longer than ad headline, creating minor disconnect. Emotional appeal is present but could be more specific to eczema.
Excellent social proof: named testimonial from 'Sarah (mother of 3)' with specific, emotional quote about first-night results. Before/after photo (Emma, age 4) showing dramatic 2-week improvement. Multiple condition mentions (psoriasis, keratosis pilaris, baby acne, cradle cap, diaper rash, scars) suggest broad applicability. Missing: review count, star ratings, or number of satisfied customers.
Excellent alignment between ad and landing page. Ad emphasizes 'beef tallow + raw honey' and 'bioidentical to skin's natural oils' - page deeply explores these exact claims with scientific explanation, skin barrier diagram, and ingredient breakdown. Eczema focus matches perfectly.
Clear value proposition: tallow + honey balm for eczema/skin issues. Specific timeline (3 weeks, 2-3 months per jar), pricing context (less than 50 cents/day), and 30-day money-back guarantee all clearly stated.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.