Based Supplies
Facebook · Instagram · Audience Network · Video
The ad
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils - instead of sitting on top creating a film, it absorbs completely and repairs from within. For anyone who's exhausted from trying everything with nothing to show for it, the answer might be to try almost nothing. Get your jar today and finally see yourself in the mirror again. 30-day money-back guarantee because we know it works! 🐄
Restore Your Skin in 3 Weeks!
Learn moreThe funnel behind it
Offer: Grass-fed tallow + organic raw honey all-in-one balm. Natural ingredients, biocompatible, gentle on sensitive skin. 30-day money-back guarantee.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the ad's 'simplicity vs. complexity' narrative into a comprehensive sales argument. The page structure follows a logical flow: headline → social proof (testimonials) → product comparison → detailed benefits → customer reviews → CTA. Strengths include authentic customer testimonials, credible third-party validation, and clear differentiation from competitors. The 5-point benefit breakdown directly addresses objections. However, critical weaknesses undermine conversion: (1) PageSpeed score of 56 is dangerously slow, risking 40%+ bounce rate on mobile; (2) Ad CTA 'Learn more' doesn't match page action (purchase/check stock), creating messaging friction; (3) Ad's '3 weeks' promise isn't reinforced on page; (4) Multiple CTAs ('Check Availability' appears twice) may dilute focus. The page prioritizes education over urgency—good for trust, risky for conversion velocity. Recommendation: Optimize images for speed, align CTA messaging, add countdown timer or stock scarcity indicator, and test a more direct CTA like 'Get Your Jar Now' instead of 'Learn More.'
What this funnel does right. Steal these.
- Trust signals: High trust signals: third-party media logos (Mayo Clinic, Healthline, Women's Health), specific customer testimonials with photos, 4.8★ rating with 1,897 reviews, sustainability messaging, glass jar packaging (eco-friendly), money-back guarantee. Transparent ingredient sourcing (grass-fed tallow, organic honey). Minor: 'Limited inventory' creates FOMO but could feel manipulative.
- Social proof: Strong social proof: 5 customer testimonials with photos/names visible mid-page, 4.8★ rating with 1,897 reviews at bottom, featured in Mayo Clinic, Healthline, Women's Health, Medical News Today. Credible third-party validation. Testimonials address key pain points (sensitive skin, chemicals).
- Message match: Strong alignment: Ad emphasizes simplicity ('try almost nothing'), natural ingredients, and results. Page delivers on all three with 5 benefit sections, ingredient focus, and customer results. Ad's chemistry lab metaphor matches page's 'vs Other Brands' comparison. Minor: Ad mentions '3 weeks' but page doesn't reinforce this timeline.
- Offer clarity: Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
- Mobile experience: Page appears mobile-responsive with stacked layouts, readable text, and accessible buttons. Images scale appropriately. However, multiple CTAs and long-form content may create scroll fatigue on mobile. No obvious mobile-breaking elements detected.
- Headline: Ad headline 'Restore Your Skin in 3 Weeks' is benefit-driven and time-specific, creating urgency. Page headline 'One Jar, Countless Benefits' is broader but complementary. Both work together but page headline could be more specific to ad promise.
Where it's weak
- Page speed: PageSpeed score of 56 is below acceptable threshold (target: 75+). Slow load time increases bounce risk, especially on mobile. Multiple high-res images and embedded testimonials likely culprits. This significantly impacts conversion potential.
Full breakdown
Ad CTA 'Learn more' is generic and weak. Page has multiple CTAs: 'Check Availability' button (green, prominent) appears twice. Primary CTA is clear but 'Learn more' doesn't match the action required (purchase/check stock). Conversion friction exists.
PageSpeed score of 56 is below acceptable threshold (target: 75+). Slow load time increases bounce risk, especially on mobile. Multiple high-res images and embedded testimonials likely culprits. This significantly impacts conversion potential.
High trust signals: third-party media logos (Mayo Clinic, Healthline, Women's Health), specific customer testimonials with photos, 4.8★ rating with 1,897 reviews, sustainability messaging, glass jar packaging (eco-friendly), money-back guarantee. Transparent ingredient sourcing (grass-fed tallow, organic honey). Minor: 'Limited inventory' creates FOMO but could feel manipulative.
Page appears mobile-responsive with stacked layouts, readable text, and accessible buttons. Images scale appropriately. However, multiple CTAs and long-form content may create scroll fatigue on mobile. No obvious mobile-breaking elements detected.
Ad headline 'Restore Your Skin in 3 Weeks' is benefit-driven and time-specific, creating urgency. Page headline 'One Jar, Countless Benefits' is broader but complementary. Both work together but page headline could be more specific to ad promise.
Strong social proof: 5 customer testimonials with photos/names visible mid-page, 4.8★ rating with 1,897 reviews at bottom, featured in Mayo Clinic, Healthline, Women's Health, Medical News Today. Credible third-party validation. Testimonials address key pain points (sensitive skin, chemicals).
Strong alignment: Ad emphasizes simplicity ('try almost nothing'), natural ingredients, and results. Page delivers on all three with 5 benefit sections, ingredient focus, and customer results. Ad's chemistry lab metaphor matches page's 'vs Other Brands' comparison. Minor: Ad mentions '3 weeks' but page doesn't reinforce this timeline.
Clear value proposition: natural tallow + honey balm as all-in-one solution. Specific benefits stated (moisturizer, soothing, eco-friendly). 30-day money-back guarantee adds clarity. Minor: pricing not visible above fold.
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